Lenovo admits acquiring Motorola "did not meet expectations"

Lenovo admits acquiring Motorola
It has been 18 months since Lenovo finished acquiring Motorola from Google, and in its latest quarterly report, Lenovo admitted that "integration efforts did not meet expectations." Of course, not meeting expectations was probably much more likely than Lenovo wanted to admit, because if you remember, Lenovo's expectation was to become the third largest smartphone maker in the world and be "a credible challenger to the top two in smartphones."

Lenovorola did become the third largest smartphone maker for a while, but was recently beaten by its fellow Chinese OEMs Huawei, Oppo, and Vivo. Depending on who you ask, the Moto X series of phones has always been a "credible challenger" to Apple and Samsung, as well. However, since Lenovo took over Motorola, the Chinese smartphone market has fallen off quite a bit and Lenovo said its efforts to bring its brand to North America has been "not successful." 

The former was a surprise to everyone (including Apple, who had bet a lot on China as a growth market), but the latter probably shouldn't have been too surprising. North America is a hard market to crack once consumers have a mature market to pick from. Lenovo didn't really have much chance being the new name when we already had Samsung, Apple, Motorola, LG, and HTC. 

Of course, Lenovo still has plans to be aggressive and turn things around. The Moto G lineup has been spread out to try to intrigue more consumers and the swappable back plate mods rumored for the Moto Z look interesting (even if users may not care.) 

source: Lenovo via The Verge


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27 Comments

1. warrenellis93

Posts: 542; Member since: Jul 21, 2011

"did not meet expectations"is a vague term and could just be an excuse for lenovo to make some bigger changes to the moto brand or do away with it completely

3. GreenMan

Posts: 2697; Member since: Nov 09, 2015

@warrenellis93 "Could be just an excuse" you say, eh? Do you REALLY think they NEED an EXCUSE to EXPAND their BRAND...??? Keep dreaming, lad... G'Day!

23. xq10xa

Posts: 808; Member since: Dec 07, 2010

Punctuation. At least a little bit.

17. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

Seriously IMO Moto lost its charm after the acquisition.

2. GreenMan

Posts: 2697; Member since: Nov 09, 2015

That's one of the perks of being in THE ANDROID HERD... Nokia may want to think not twice, but THRICE before stepping into this game... Motorola is struggling, so is Sony, LG, Blackberry and also HTC (albeit to a lesser extent)... Needless to say; they all are HUGE names... Good Luck Nokia, as you really need it... G'Day!

4. uzimafioso

Posts: 469; Member since: Jul 15, 2014

Blackberry was struggling worse with BB10, Sony is struggling because they haven't done anything at all over the past few years (ever since the first Z). LG is struggling because it photocopies everything Samsung in terms of UI and bloat. HTC is struggling the most (after BB) because it has lost its charm ever since M8 and crappy mid-range options. Even Samsung is struggling to maintain dominance in China and India. Motorola was the only solution but now it's struggling stateside cause of the Lenovo branding and China cause they have their own crappy OEMs and the Chinese dont much care for stock Android. Both are two of the largest markets. Moto has been doing well in India and in Latin America. Lenovo's only viable solution is to expand into other markets such as Middle East, South/SE Asia, Asia Pacific and obviously they need to price their phones right and launch Moto branded phones instead of weird VibeUI phones.

7. valiymt

Posts: 10; Member since: Dec 23, 2015

Beg tp differ on why LG is not selling , they are trying different things which can create a niche but not successful . Sammy UI Lags after a week of use, try that on a LG G3,G4, V10 and G5 with M release . If LG can be a dark horse in this race if they get Intel Chips which LG is trying to make into the noclaun ( Whtvr) Also If LG is first to OLED flexible displays on phone which slated for next year

19. ph00ny

Posts: 2026; Member since: May 26, 2011

Why would they jump to Intel when Intel is getting out of mobile proc? phone lags after a week? Seriously?

21. uzimafioso

Posts: 469; Member since: Jul 15, 2014

I have in front of me right now a S6 Edge, a G4 (on lollipop), a G3 (T-mobile and KK), a Moto XPE (M), a Moto X 2014 (Verizon, lollipop 5.1), a Moto G 1st gen (5.0.2) and a HTC M8 (Lollipop 5.1). The LGs had animations set at 0 so I set them at 1X, the HTC had animations at 1/2 so I set them at 1X. Even so the smoothest scrolling (Chrome, contacts list, gallery) Moto XPE, X 2014 and then M8. G4 works okay but S6 edge and G3 lag like bitches on prozac. S6 Edge UI operations arent as bad but the G3 is actually worse than a Moto G 1st gen in scrolling and UI interaction. Idk what LG does but this is just not good. You get this jerky stuttery UI and that just destroys the purpose of a flagship.

22. TerryTerius unregistered

You seem to have this mistaken impression that first=sales. That is hilariously untrue. That aside, I kind of chuckled that you still think that about Samsung.

5. KidAndroid

Posts: 39; Member since: Nov 04, 2014

It's Lenovo fault, they should have kept everything the same but they've changed everything and we can already see how Lenovo is screwing up with a massive lack of updates to their flagship's from last year, my Moto X Play last security update is March 1st which is ridiculous and not acceptable in the slightest. 3 months without a security update SMH why would anyone buy a Motorola with these showing signs. The design was great on Moto phones for the last few years and thry changed that to look more like Lenovo crap, why would you change the things that were working, that's the sign of a company that is lost and has no idea what they're doing. #LenovoKilledMotorola

12. diggie32

Posts: 388; Member since: Apr 03, 2016

What are you going on about? Motorola designed the Moto G4. Even so, Moto Gs have always been ugly phones. Third gen with its huge side bezels, curved back, is a bulky phone to be 5". Previous gens werent so great either.

6. eman99

Posts: 409; Member since: Aug 03, 2010

Motorola is good no bloat ware just like a Nexus device

8. Junito

Posts: 144; Member since: Feb 12, 2012

Moto biggest problem is design, bland, 90's Android looks. IMO they are still around because of the pricing value they offer, otherwise, same as HTC.

11. SyCo87

Posts: 298; Member since: Sep 19, 2013

90's? that makes no sense...

15. XDAdam

Posts: 276; Member since: Feb 03, 2016

90's Android? Get back in the time machine McFly. Android was created in 2003 and Google bought them in 2005 who unveiled it in 2007. Stupid iSheep trolls...

9. theo14461 unregistered

Motorola mobile is slowly dying.

10. cc2400

Posts: 74; Member since: Aug 21, 2014

" since Lenovo took over Motorola, the Chinese smartphone market has fallen off quite a bit " GEE WHAT A COINCIDENCE maybe, just maybe lenovo doesn't know wtf to do and has been slowly ruining everything great that used to be motorola??

13. jove39

Posts: 2145; Member since: Oct 18, 2011

Stop ruining Motorola brand & you might have chance at becoming 3rd largest smartphone maker.

14. Astonvan

Posts: 237; Member since: Aug 14, 2015

Leveno is Trying to hide its incompetence in the field by blaming it on motorola.

16. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

its their own fault. Customers buying their phones and yet Lenovo not honoring warranties...and now getting sued. Moto was already making crappy phones. To me ALL of the Droid Moto's were terrible, even and especially the Moto X. I did like the one with the Kevlar back though. That was a good idea. But from the front, it was ugly. Not saying Moto needs to make a highend phone, but they do need one that can compete with the Galaxy S. The other Moto's were good mid-range devices. But after Lenovo bought Motorola Mobility, I think most US customers dropped them for leaving the USA. Google didnt do good with it either which si why they were so quick to sell after 5 years. Moto made Google bleed money, which was also Google's fault.

20. uzimafioso

Posts: 469; Member since: Jul 15, 2014

Nobody asked your opinion much less an essay so try to keep it short and there wasn't one with Kevlar back, there were at least a dozen. Plus, please, get your tongue out of Samsung's butthole, Galaxy S series? Really? Moto X 2013 with a dual core Qualcomm S4 processor spanks S4 in everyday usage even today so please talk a little rationally. Moto X 2014 still destroys S5 in everything except maybe camera and from real personal experience, the Moto XPE with a SD808 still runs and scrolls smoother than a Note5. Idk what you smoke but that must be some really strong stuff man.

24. marorun

Posts: 5029; Member since: Mar 30, 2015

Well from what i read he was speaking of design. Personally i like motorola design so thats question of taste. My moto x play is as fluid as a S6 and nearly as fast as the S7 so i am satisfied.

18. MartyK

Posts: 1043; Member since: Apr 11, 2012

They did not listen to the consumers. Front facing speaker. Great camera. No bloatware. Two screen sizes. Fast update.

25. DefinitiveKid

Posts: 261; Member since: May 15, 2013

There's something I'm still not sure about. Did Lenovo retain a number of former Motorola employees when they bought the company or is it only Lenovo people now just using Moto brand? In other words, does the real Motorola still exist, at least partially, in Lenovo's offices?

26. oozz009

Posts: 520; Member since: Jun 22, 2015

I'm sure Google would understand that feeling.

27. brasstax

Posts: 541; Member since: Apr 16, 2014

This is shocking lack of gratitude on Lenovo's part. The Moto line has single handedly helped Lenovo get some recognition and respect in the USA and Europe. And Lenovo will continue to get walloped by Xiaomi because the latter offers better phones for a third of the price.

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