LeBron James opens his own retail store, stuffs it with 45 iPads to sell you shoes

LeBron James opens his own retail store, stuffs it with 45 iPads to sell you shoes
LeBron James finally returned to our TVs this Christmas as the NBA season finally kicked-off after a long couple of months of lockout, but the Miami Heat superstar is not only involved in playing basketball. James opened his own retail store Unknwn to sell us shoes and clothing. The focus? Welll, little surprise here - sneakers. But what’s really surprising is the way James markets those - with 45 iPads in the store. 

All those iPads are mounted on a single wall, and there’s probably as many of them as there are sneakers.

But why, you might wonder. Well, the idea is to give customers the option to interact, get clothing suggestions and pricing. What seems weird, though, is the sheer number - 45 seems to be a bit of an overkill, don’t you think?

The store has opened doors down in Miami, but you can sneak a peek right here in the video below and let us know what you think about the tablet-dominated store.

source: CNET

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15 Comments

1. arcq12

Posts: 733; Member since: Oct 13, 2011

what's surprising about this? and what's wrong if he used iPads instead of other tablets out there? he prefers the iPad and we all have our own preferences..

3. Crossblade

Posts: 224; Member since: Apr 21, 2005

it is nice to see technology integrating in our lives, including in non-geek shops

2. Fallout09

Posts: 421; Member since: Oct 17, 2011

It's not so much that he is using iPads, it is that he has 45 iPads on a wall of a shoe store. I think the author feels (as so do I) that it would make more sense to put 45 different pairs of shoes on the wall. Of course most people in the world find easier to manipulate the actual shoe as opposed to viewing a picture of a shoe on a iPad.

4. arcq12

Posts: 733; Member since: Oct 13, 2011

@Fallout09 come on man it's some sort of a gimmick..

5. XiphiasGladius

Posts: 813; Member since: Aug 21, 2011

What they did with the iPads seems like a catchy gimmick and might work or it might have already worked, anyways it's their damn business and they dont give a damn about any optimism from this site. . .

6. dirtydirty00

Posts: 428; Member since: Jan 21, 2011

HEH! lebron james. LOL! what a suprise. a basketball player selling sneakers. lol

7. Fallout09

Posts: 421; Member since: Oct 17, 2011

Gimmick??? Seems like a bad idea. Why would anyone drive to a store to view shoes on iPad when you can get the same experience from the comforts of your own home?

9. ZayZay

Posts: 571; Member since: Feb 26, 2011

Why get skinny when you can eat all you want and have everything delivered to you and sit on your couch and gain weight? It's about the experience of going to a store.

8. squeeb

Posts: 99; Member since: Dec 02, 2011

No ring for the king!

14. Kease

Posts: 36; Member since: Sep 30, 2011

Haha! Daz uh guud wun!

10. Fallout09

Posts: 421; Member since: Oct 17, 2011

Exactly, that’s just it..... Manipulating a shoe on an iPad is not a true store experience. I see it mimicking an @ home experience in a physical store. Adding technology just for the sake of technology is pointless if it doesn’t make the user experience easier or better. I can safely say that by adding these 45 iPads, it doesn’t improve the shopping experience in any way.

11. rockhouse67

Posts: 3; Member since: Jan 03, 2012

Why would he put a virtual version of the shoe by itself, when the the shoe is sitting right under the ipad? Dont be such idiots. It says in the article also to "get clothing suggestions and pricing..." Possibly meaning matching clothing options for whole outfits or single combinations. Shirts, hats, sweat...etc. Dont be so critical. Hes rich, if his shop tanks (Which I hope he's successful), big deal. It's his...

12. atheisticemetic

Posts: 377; Member since: Dec 18, 2011

if Lebron wasnt such a tool, i'd prolly buy something from his store ;)

13. jbash

Posts: 345; Member since: Feb 07, 2011

the store will do well this year and then in the fourth quarter, for some reason we can't figure out, it will choke and fail

15. Kease

Posts: 36; Member since: Sep 30, 2011

Haha! Nice one! I get it!

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