Latest ad for the Apple iPhone X promotes the A11 Bionic chip
Apple has released several ads for the Apple iPhone X this year that focused mostly on Face ID. Even ads related to mobile payment feature Apple Pay showed how a transaction could be verified quickly with a glance. Now, Apple has released a new 60-second spot for the A11 Bionic chip! That is a bit unusual because we'd guess that the majority of U.S. consumers have no idea which chipset is employed in the tenth anniversary iPhone model. Apple doesn't usually produce its iPhone ads to phone enthusiasts, so we have to assume that the company thinks that the public will get the message from the use of the word "chip."