Latest ad for the Apple iPhone X promotes the A11 Bionic chip

Apple has released several ads for the Apple iPhone X this year that focused mostly on Face ID. Even ads related to mobile payment feature Apple Pay showed how a transaction could be verified quickly with a glance. Now, Apple has released a new 60-second spot for the A11 Bionic chip! That is a bit unusual because we'd guess that the majority of U.S. consumers have no idea which chipset is employed in the tenth anniversary iPhone model. Apple doesn't usually produce its iPhone ads to phone enthusiasts, so we have to assume that the company thinks that the public will get the message from the use of the word "chip."

The new spot features a young man playing Vainglory 5V5 on his iPhone when the action on the screen bleeds over to real life. While battling the evil creatures from the game, our iPhone totin' hero is unleashing his inner strength to fight back. Why, that is just like game players unleashing the power of the Apple designed A11 Bionic SoC to help them successfully battle these creatures on their phone. And that is why Apple titles the ad "Unleash."

This year, Apple might have released the most entertaining spots since Jimmy Fallon teamed up with Justin Timberlake for the Apple iPhone 6 commercials. And before that, you'd have to go all the way back to the ads for the original Apple iPhone to find such interesting commercials from Apple for its number one product.

Check out the new ad by clicking on the video at the top of this article.

source: Apple

Related phones

iPhone X
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2716 mAh(21h 3G talk time)



1. Rigmaster

Posts: 234; Member since: Jan 22, 2018

No, this ad was designed to stir the Asian market sales for Apple. A11 was just a side-show.

2. Phullofphil

Posts: 1823; Member since: Feb 10, 2009

No you understand how advertisement works. Look at every commercial. The main product usually is a side show

3. Zylam

Posts: 1817; Member since: Oct 20, 2010

Wow, now that was awesome.

4. Luigy04

Posts: 35; Member since: Sep 09, 2014

This Ad is for the Asian market where Apple sales are down below the floor, except for Japan

6. whatev

Posts: 2333; Member since: Oct 28, 2015

Samsung sales are in the basement in China, not even in the charts, Apple is one of the top sellers there which is the biggest smartphone market

7. Luigy04

Posts: 35; Member since: Sep 09, 2014

And who's talking about Samsung, China hates them... they don't sell anything there.... the Chinese market loves Xiaomi phones that are better and more nice to see devices... sooo, still Apple sales are below the floor and they compete with other manufactures... Too much for a fan boy...

8. whatev

Posts: 2333; Member since: Oct 28, 2015

But, which part of “China is the biggest smartphone market in the world” did you not understand? Asia is not just India... too much for a troll... Lmao

12. worldpeace

Posts: 3135; Member since: Apr 15, 2016

Read the latest news dude.. "Huawei continues to dominate world's largest smartphone market, Apple falls into 'others' category"

16. bassembm

Posts: 143; Member since: Dec 27, 2015

Read carefully apple is listed among others in China , its not even comparable

5. Hollowmost

Posts: 424; Member since: Oct 10, 2017

Great chip , too bad it's handicapped by iOS 11

11. japkoslav

Posts: 1520; Member since: Feb 19, 2017

Oh mobile games, you never ceases to amaze me. A guy in a game is swarmed with mobs and he has time to open chat windows, while the mobs bash his character skull, write a sentence, come back like nothing happend and continues. This being Diablo or any decent action RPG, he be dead like 5 times already.

13. Vokilam

Posts: 1286; Member since: Mar 15, 2018

In my experience - the game pauses when I have to answer a text or check on something quickly. The only thing doesn’t pause is multiplayer.

14. japkoslav

Posts: 1520; Member since: Feb 19, 2017

In the ad, it clearly does not.

15. Vokilam

Posts: 1286; Member since: Mar 15, 2018

Clearly. But I have replied just like that during multiplayer matches and.. yes you do loose certain timing or momentum - but it’s not impossible.

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