LG G7 ThinQ promises better photos through AI, and here's the difference

by Nick Todorov / May 02, 2018, 10:46 AM

LG G7 ThinQ promises better photos through AI, and here's the difference

Artificial intelligence – is it the future of smartphone photography, or just a fad bound to fade away? We're not quite sure yet, but LG is definitely optimistic about AI and its potential to bring the smartphone experience to the next level.

The LG G7 ThinQ – the company's latest flagship phone – comes with multiple AI-based tricks in its arsenal, and one of them is the AI CAM mode, accessible with a tap from within the camera app. What does it do? In a nutshell, AI CAM scans the frame for objects that it can recognize – from pets and people to food and flowers. Then it tweaks the camera settings as it sees fit, based on the situation – so your foodie pics and sunset shots have that extra pop to make them stand out.

But enough theory. We know you want to see some photos of AI CAM in action. Well, here are several that we took during our preview of the LG G7 ThinQ. The image on the left in each slide was shot in full auto mode, while AI CAM was enabled for the one on the right.

Keep in mind that the software running on our LG G7 demo unit wasn't final, so image quality out of a retail unit may differ. But based on what you see here, do you like the results LG's artificial intelligence algorithms help to achieve? Let us know!

Auto camera mode (left) vs AI CAM (right) on the LG G7 ThinQ

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10 Comments

1. danny_a2005

Posts: 365; Member since: Oct 06, 2011

Just adds saturation? really?

posted on May 02, 2018, 10:56 AM 4

2. Furkan

Posts: 552; Member since: Feb 25, 2017

AI versions are better except 5

posted on May 02, 2018, 11:06 AM 3

3. Sparkxster

Posts: 1247; Member since: Mar 31, 2017

Camera isn't bad although it is adding some saturation to the photos.

posted on May 02, 2018, 11:11 AM 0

4. piyath

Posts: 2445; Member since: Mar 23, 2012

It's like a saturation filter. Looks good though...

posted on May 02, 2018, 12:00 PM 0

5. Humanoid

Posts: 1226; Member since: Dec 11, 2017

Another thing other copy from Sony. Then korean boy will come to say korean companies create while japanese copy

posted on May 02, 2018, 12:07 PM 1

9. pepsecoke

Posts: 10; Member since: Dec 20, 2017

Yeah your right and apple barrowed there.display

posted on May 03, 2018, 9:56 AM 0

6. Pabliell

Posts: 187; Member since: Mar 22, 2016

More HDR plus saturation. You call it AI? I call it a filter.

posted on May 02, 2018, 3:10 PM 3

7. Cat97

Posts: 1981; Member since: Mar 02, 2017

So increasing color saturation by 10% is now called "AI" ? Useless gimmicks...LG would have better replaced their 1 micron sensors with 1.4-1.5 micron sensors used in all proper flagships.

posted on May 02, 2018, 5:36 PM 0

8. ijuanp03

Posts: 661; Member since: Dec 30, 2014

Sony IMX351 sensors on the rear which is the same as in the midrange HTC U Play. You are getting robbed by LG! lol

posted on May 03, 2018, 4:05 AM 0

10. An.Awesome.Guy

Posts: 636; Member since: Jan 12, 2015

If it was increasing saturation only on some places like on the pizza and not on the table then that would be awesome AI, but for now, I think it is better to use a photo editing app which could control saturation level.