Kantar: Verizon and AT&T control 65% of US smartphone sales, T-Mobile takes a dive

Kantar: Verizon and AT&T control 65% of US smartphone sales, T-Mobile takes a dive
We've seen a lot of different numbers recently covering the Q1 smartphone market. Most have shown the same general numbers when it comes to platforms with Android and iOS solidly in the lead, but Windows Phone making respectable gains. But, a new report from Kantar also has some interesting numbers on smartphone sales for Verizon, AT&T, Sprint, and T-Mobile.

Much like the other numbers, Android is in the lead with 49.3% of smartphone sales in the US, iOS a close second with 43.7%. On the carrier side of things, again Verizon and AT&T easily claim the top spots. Verizon leads with 37.2% of smartphones sold in Q1 of 2013. AT&T takes second place at 27.9%, and Sprint in third place with 12.3%. 

The rough news is that T-Mobile is the only carrier to see a decline in sales. Compared to Q1 of 2012, T-Mobile saw a drop from 12.7% to 9.5% of smartphones sold. And, given that T-Mobile's new plans make it much easier for users to bring their own phone, it's uncertain if T-Mobile will turn this around, or if the company is even aiming to. 

So, this puts Verizon and AT&T combined at 65.1% of US smartphone sales, and you can be sure that both of those companies are looking to keep T-Mobile's numbers in the decline. 

source: Kantar via BGR



1. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

I just joined T-Mobile, although I still have Verizon as well. I am using it as a home Internet replacement, I'm using the cheap LG phone at the moment but it works well. I look forward to the new Nexus being announced at the Google I/O the 32 gig one with LTE I think I will pick one up, It feels good being able to use other phones now although with Verizon and now T-Mobile I can use pretty much any phone I want! Oh yeah unlimited everything on T-Mobile $70 450 minutes 250 texts unlimited data on Verizon $98

2. Whateverman

Posts: 3295; Member since: May 17, 2009

Just switched to T-Mobile as well. As expected, the change over wasn't very smooth at all (T-Mobile definitly has some work to do as far as customer service goes. The knowledge level is subpar). But so far the service is great. And having the WiFi calling option makes it that much better. I'm sure the cover will be more of an issue at some point, but VZW made the decision to switch a lot easier.

3. justthefacts

Posts: 1; Member since: Apr 29, 2013

"450 minutes 250 texts unlimited data on Verizon $98" You may want to check your facts before posting. That price would be after taxes and is still not correct. You failed to mention or notice that T Mobile is $70 before taxes and fees.

4. hawra

Posts: 21; Member since: Apr 29, 2013

at&t im with now

5. torr310

Posts: 1691; Member since: Oct 27, 2011

A lot of people don't want contracts but also a lot of people don't mind the contracts as long as they are happy with their services and devices. With contracts, the subsidy devices cost a lot less than un-subsidy. I love T-Mobile's plan and networks but hope they could provide the subsidy option too.

6. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

I have T-Mobile as well, but still maintain a basic line with Verizon. Verizon line for when we travel, need a reliable phone, especially if you get stranded in the middle of nowhere. T offers affordable, reasonable plans and prices. However, they need to spend some money in their infrastructure. Their voice quality is not the best, and their data unreliable. Most of the time my signal jumps from 4G to edge, as I make my way inside the house.

8. kaintae

Posts: 98; Member since: Dec 14, 2011

just out of curiosity. why do you even keep the t-mobile line if you know verizon's services are better, and you're going to pay for it anyway?

7. papss unregistered

i'll stick with AT&T until someone undercuts them in price and better service.

9. Rayanx10

Posts: 45; Member since: Mar 30, 2013

i swithced from at&t to tmobile is everything is better in tmobile. the internet is faster the call quality is better and the prices are better and the service is better all around never looked back.

10. johnriii

Posts: 248; Member since: Oct 17, 2011

I've been with Verizon for over 10 years. the most expensive, yes. the most reliable, yes. I don't have a land line, so my wife and I depend on Verizon 100% for our phone services, and they deliver almost flawlessly. I bet we've dropped less than 10 calls each since we signed up with Big Red.

11. speckledapple

Posts: 902; Member since: Sep 29, 2011

That is too much power for two companies to have.

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