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Kantar: T-Mobile accounted for over 13% of all smartphones sold in the U.S. from June through August

Posted: , by Alan F.

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Kantar: T-Mobile accounted for over 13% of all smartphones sold in the U.S. from June through August
Led by a CEO who would rather break the mold than comfortably fit in one, Kantar Worldpanel's data reveals that T-Mobile reversed a year-on-year decline in smartphone sales from June through August. During that period, the nation's fourth largest carrier accounted for 13.2% of smartphone sales in the U.S., a gain of 1.1 percentage points. The turnaround for T-Mobile is led by sales of the Apple iPhone which was added to the operator's line up for the first time this past April. Kantar also said that "strategic discounts" were responsible for T-Mobile's improvement.

The metrics firm says that Verizon is on top in the U.S. with 37.9% of smartphone sales in the same three month period, a gain of 6.9 percent points. AT&T was second with a 21.7% slice of the U.S. smartphone pie in the three month period, followed by the 14.6% of sales belonging to Sprint. When T-Mobile first started selling the iPhone in April, most of the sales came from featurephone owners moving to their first smartphone. In August, 56% of T-Mobile's iPhone buyers were coming over from another smartphone, 38.5% of them switching from Android.

During the three month period ending in August, the top selling device at T-Mobile was the Apple iPhone. The latter made up 17.1% of T-Mobile's smartphone sales in the period. Despite that, the majority of smartphones sold at T-Mobile during June, July and August were Android powered models. The Samsung Galaxy series and the HTC One benefited from discounts. In August, the Samsung models and the HTC flagship were offered for 'zero down' which helped improve sales.

"The discounts seen in August may have been in response to AT&T and Verizon, which have followed suite with similar programs, debuting at the end of July and August, respectively. With these carriers once again on a level playing field, it will be interesting to see if T-Mobile can continue its upward trajectory."-Dominic Sunnebo,Global Strategic Insight Director, Kantar Worldpanel ComTech

source: KantarWorldpanel via BGR

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posted on 01 Oct 2013, 13:14

1. jamesedward318 (Posts: 99; Member since: 25 Dec 2010)

There is something about T-Mobile that is kinda calling my name and I don't know why.

posted on 02 Oct 2013, 03:38

9. QWIKSTRIKE (Posts: 1291; Member since: 09 Mar 2010)

You like being with a last place carrier, and dare to be different

posted on 01 Oct 2013, 14:20

2. tomn1ce (Posts: 229; Member since: 12 Mar 2012)

I noticed during that same period tmobile was offering many of their top of the line phones with zero down but at the same time they increased the monthly payment up to $25-27 or somewhere around that price range.

posted on 01 Oct 2013, 14:48 2

3. JunitoNH (Posts: 1934; Member since: 15 Feb 2012)

If T-Mobile manages to improve their coverage, there's no reason for them not to over take Sprint and AT&T.

posted on 01 Oct 2013, 16:25 2

5. Shatter (Posts: 2036; Member since: 29 May 2013)

A couple months ago outside of my city it was only 2G, if I go out there now its 4g/4g LTE everywhere. It needs improvement but they are currently improving it.

posted on 02 Oct 2013, 00:01

7. promise7 (Posts: 891; Member since: 03 Jul 2013)

I can see them taking over Sprint for third, but I doubt they'll ever reach AT&T and Verizon numbers.

posted on 02 Oct 2013, 03:33

8. QWIKSTRIKE (Posts: 1291; Member since: 09 Mar 2010)

If you see that happening you better get those bifocals strengthened....check their coverage map and this time use a magnifying glass to assist those faulty bifocals you are wearing

posted on 01 Oct 2013, 15:52

4. mikel45365 (Posts: 10; Member since: 07 Feb 2009)

how is this news...they are the 4th smallest carrier and had the fourth smallest percentage...seems like they are just keeping pace

posted on 01 Oct 2013, 17:44 1

6. g2a5b0e (Posts: 3816; Member since: 08 Jun 2012)

Fourth largest, not fourth smallest. The point of this is that their market share of phones sold is increasing which means things are looking up for them.

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