Jony Ive: The iPhone X marks "a new chapter" in design, but Apple has more big ideas in store
by Kaloyan C. / Oct 11, 2017, 3:38 AM
Even though it's yet to be released to the public, the iPhone X is already a fairly controversial device. Sure, it has an interesting new design, but many fans have expressed their concerns about the drawbacks associated with it. The two biggest culprits are, of course, the display notch (which may prove to be a distraction when using the phone in landscape mode) and the removal of TouchID (which some people find less obtrusive than using facial recognition).
Casa Brutus, Apple's chief of design Jony Ive has shared some interesting tidbits about the design process behind the iPhone X.But whether you like the new iPhone design, it's starting to become apparent that Apple will be sticking with it in the future. In a new interview with Japanese design magazine
First and foremost, he called the release of the device the beginning of "a new chapter" of design, with Apple currently working on "many more big ideas" for future iPhone iterations. And while he refused to elaborate further, he went on to share his views for the future of smartphones, which he believes involves a "non-contact" perception of a device, where its form doesn't have to be dictated by its function.
And judging by these words, it's easy to draw conclusions about what is next for the iPhone series — an evolution of the iPhone X design. Indeed, those following the rumor mill may have already heard that Apple is steering towards an entirely bezel-less lineup in 2018. But even if we disregard unsourced rumors like this, the smartphone market sure seems to be moving in that direction, so it only makes sense for Apple to do so as well.
Another curious note is that, according to Ive, Apple has been working on the iPhone X for more than two years. So its existence may well turn out to be the best explanation as to why the iPhone 7 and 8 series pretty much reused the design of the iPhone 6 — the company most probably dedicated its top talent to the futuristic X.
Posts: 84; Member since: Mar 18, 2014
A new chapter in design, phones with Jony Ives forehead notched in the Screen.
posted on Oct 11, 2017, 3:49 AM 14
Posts: 483; Member since: Feb 28, 2014
I would like to ask the die hard apple fans one simple question. If Steve jobs was alive, would he approved the iphone X design? I bet he would've called the notch 'UGLY' and smacked Ive's arse till he came up with a better design. Don't even get me started on how to charge the Magic mouse and apple pencil. I really love the 3D facial recognition tech in the iphone X but the design is a big let down.
posted on Oct 11, 2017, 9:08 AM 3
Posts: 1874; Member since: May 04, 2015
Johnny Ive is an overrated twat. What great designs has he done that warrants this worship? The iPhone X is one of the poorest bezel-less designs on the market with that nonsensical notch that effectively makes it a 5.5 inch phone. The iPhone 6, 7 and 8 plus series is poorly designed with those ridiculous bezels (but the regular one is admittedly a nice looking phone). Whilst the older iPhone models were different they weren't any great breakthroughs apart from the introduction of glass backs. The HTC One M8 was (and still is) a far more elegant design. I understand design to be concept limited by engineering and there are countless designs in many fields that are stunning but are either too expensive or impractical to mass produce. Other phone brands have met that challenge in many ways but Johnny Ive and Apple have either rehashed an old design multiple times or spent two years on the design for the iPhone X that looks amateurish.
posted on Oct 11, 2017, 4:06 AM 22
Posts: 17076; Member since: Jun 17, 2009
The iPhone 4-5s were Ive designs, and they were beautiful. He has lost it since then, with really ugly designs.
posted on Oct 11, 2017, 4:23 AM 7
Posts: 1709; Member since: Mar 02, 2017
Actually, there is no other bezel-less design in the market right now, besides the iPhone X. The other ones have smaller bezels, but you can see from a mile that the top and bottom bezels are there and are still big. To call Pixel 2 XL "bezel-less" is just hilarious. The Essential phone tried something, but stopped before achiving greatness (it has the lower chin). And there is no phone with smaller bezels that is smaller than the iPhone X. Of course, you can reduce bezels but enlarge the screen such that the internal components still have ample room to fit (see the stupidly tall S8, S8+ and Note 8). That is cheating. A true innovation company would make a phone as small as, say, the Galaxy S7, but with no or very small bezels. That would be innovation.
posted on Oct 11, 2017, 4:43 AM 0
Posts: 1874; Member since: May 04, 2015
I don't think a truly bezel-less phone is practical to be honest. Xiaomi, who restarted the trend, took a step back with the Mix 2 because the Mix 1 had problems with inadvertent touches on the edges and poor screen protection from even the smallest drop. But the Mix 2 is still bezel-less albeit with the frame bordering the screen which takes care of the the two aforementioned problems. It remains to be seen how the iPhone X stands up to those two design issues in real life use.
posted on Oct 11, 2017, 5:11 AM 1
Posts: 528; Member since: Sep 14, 2017
iPhone X has more side bezel, Samsung has more top and bottom bezel. Overall: iPhone X: 143.6x70.9 = 10181 mm^2 Galaxy S8: 148.9x68.1 = 10140 mm^2. So, the GS8 is actually smaller phone area-wise. Screen-size: S8(5.8", 18.5:9) = 8480 mm^2 iPhone X(5.8", 19.5:9) = 8440 mm^2. S8 has bigger screen too due to wider ratio and same diagonal. And that's without considering the notch of the iPhone X, which makes the usable screen area even smaller. TL;DR: S8 has bigger screen area in smaller body even without considering the notch of iPhone. If you consider the notch, nearly every bezel-less phone will practically humiliate the X. Still consider iPhone X innovative and S8 series as cheating?
posted on Oct 11, 2017, 5:28 AM 2
Posts: 528; Member since: Sep 14, 2017
Yeah, but it uses a notch to achieve that. Not to mention that it has a smaller screen even without the notch taking up space. And it's wider than the S8 too, which is a more important metric than the height, since your hands wrap around the width, not the height. Height is only an issue if you are a teenage girl wearing denim with fake pockets, but even then they have a handbag.
posted on Oct 11, 2017, 7:05 AM 1
Posts: 1797; Member since: Dec 08, 2014
Compare to the image of the article and fake renders from Apple:https://icdn7.digitaltrends.co
posted on Oct 11, 2017, 7:58 AM 2
Posts: 1050; Member since: Sep 20, 2017
Bezel-less means with less bezel, doesn't mean with no bezel. So you're wrong. Having less of something, doens't mean to be without. It means to have less. Look up the word less Less is defined as: -less Use less in a sentence adjective The definition of less is not as much. An example of less used as an adjective is in the sentence, "She has less money than he does," which means that she does not have as much money as he does. adverb Less is defined as to a smaller degree or amount. An example of less used as an adverb is in the sentence, "The shrimp is less tasty than the crab," which means that the crab tastes better. noun Less means a smaller amount or something not as important. An example of less used as a noun is in the sentence, "She used less than he did," which means she used a smaller amount that he did. preposition Less is defined as minus. An example of less used as a preposition is in the sentence, "Ten less seven is three," which means ten minus seven is three. Read more athttp://www.yourdictionary.com/
Not that I educated you and given you the meaning, lets see if you continue to repeat it.
Look at the first definition?!
In a sentence. Her phone has "less" bezel than his phone does. Thus she has a "bezel-less" phone.
As in the 2 compared one has less bezel vs the other. Less doesn't mean without.
Please go back to school as soon as possible.
posted on Oct 11, 2017, 11:29 AM 0
Posts: 9; Member since: Mar 28, 2015
I seconed that Johnny Ive is an overrated twat. And Tim Cook is gay. And definitely come through in their designs. Every since Steve Jobs these two Homersexuals been gay things up. Pink background , neon color , anti men political stances, next up is going to be a rainbow color IPhone.
posted on Oct 11, 2017, 6:27 AM 0
Posts: 202; Member since: Jul 25, 2015
The notch is there to keep the size of the phone small, which is the point of bezel free design. With the notch Apple can replace the bezels with less phone, instead of more screen. It's a genius design, and the tech in the front facing cameras is incredible.
posted on Oct 11, 2017, 7:12 AM 1
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