Japan's DoCoMo on carrying the iPhone: meh, it's too expensive and 'like Disneyland'

Japan's DoCoMo on carrying the iPhone: meh, it's too expensive and 'like Disneyland'
The Wall Street Journal sat down with an exec from Japan's largest carrier, and provided for a fascinating read on how pragmatically NTT DoCoMo views the fact they are not carrying the iPhone now.

DoCoMo's Senior Executive Vice President Kazuto Tsubouchi said that times are changing, and, despite that the iPhone is a very well-balanced smartphone, it is no longer the best in terms of hardware, and Android offers well-balanced handsets as well at this point.

The carrier has been lambasted by analysts and subscribers alike before for refusing to carry the iPhone, but its reasoning for that is pretty basic: 

source: WSJ



1. YourNightmare

Posts: 32; Member since: Jun 12, 2013

Someone readed this ??

2. boosook

Posts: 1442; Member since: Nov 19, 2012

I did, and still don't know why.

12. Ohrules

Posts: 327; Member since: Jun 11, 2012


3. SonyXperiaNexus

Posts: 374; Member since: Oct 01, 2012

DoCoMo = a carrier with cojones

13. TheLolGuy

Posts: 483; Member since: Mar 05, 2013

Sorry, but DoCoMo's bloatware... I can't believe they tried to compare it to Snoopy. Snoopy is awesome -- bloatware is not. Check Verizon's apps in the Play Store. I don't think I've ever seen any rated over 3.0 except maybe like NFL or My Verizon Mobile. You know, because they'll lube you up if you go over your tiny data limit?

4. istitch

Posts: 181; Member since: Mar 19, 2013

with android, you can have nemo wall-e spiderman ironman superman hello kitty... well pretty much everything.

5. dorianb

Posts: 617; Member since: Oct 24, 2012

BTW, that'shttp://www.nttdocomo.co.jp/ Got it? That'shttp://www.nttdocomo.co.jp/ Nothttp://www.nttdocomo.co.jp/ buthttp://www.nttdocomo.co.jp/ One more time. It'shttp://www.nttdocomo.co.jp/ & just for you in the back, it'shttp://www.nttdocomo.co.jp/ Having balls & flipping birds to the fruit.

7. Dorothy69

Posts: 498; Member since: May 21, 2013

Now that's not a very nice thing to say, how would your fruity friends feel if they heard uSay that?!

6. hung2900

Posts: 966; Member since: Mar 02, 2012

But in fact Japanese people are freaking crazy to Apple's devices. When I came to Japan, I have to exclaim "The number of iPhone 5 (5, not 4s, not 4) is f*cking damn high" From a secondary school girl to a 50 year-old man, iPhone 5 is dominating. P/s: That is the thing I don't like the most in Japan, lol


Posts: 2817; Member since: Oct 03, 2012

Amen to this guy, he is so right. Iphone sucks indeed!

9. Pedro0x

Posts: 271; Member since: Oct 19, 2012

Iphone does not suck. Iphones always were high-end phones. Iphone 4 was king when it released, iphone 4s was not king but it was still one of the best phones, and iphone 5 is still a high-end phone, iphones were always great as phones, as a piece of hardware, but it runs IOS which lacks in comparison to android, but still better than WP.

10. Apple.Android

Posts: 12; Member since: Jun 28, 2013

Heap agree It's a great device to show off to friends and others also its the trend iPhone 5 is the best and S4 htc one

14. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

High end? It's a great display and a good GPU. After that it's all pretty mediocre coupled with the best marketing. It's a really solid device that will work for a whole lot of people... but high end is a term I wouldn't apply to the iPhone, unless sticker price counts.

11. Slammer

Posts: 1515; Member since: Jun 03, 2010

DoCoMo should offer choice. While I can agree with much of his theory, expanding the consumer access to more products, only retains or elevates the business model. I don't think he has a handle on what his customers actually want. Basing it on consumers as a whole, doesn't mean no one will want the iPhone on his network. He needs to open up. John B.

15. 46modnar

Posts: 14; Member since: Mar 26, 2013

I totally agree. He says that they offer "their own services" on Android which won't work on iOS. So then just make that clear to the customers and let them make the choice. It reminds me of VZW always wanting to load their crap services on their phones as if we care. I don't use Iphone, but I admire the way they were able to dictate to carriers what can be on their phone.

16. smoothiii

Posts: 20; Member since: Jun 25, 2013

Actually, I agree with everything he said. It all comes down to finance, real revenue and profitability. With all the subsidizing, many are not making money on the iphone, they are losing and just using it as a marketing piece in hopes of selling more expensive plans, etc. And his analogy is funnnnnnyyyyyyyy!!! I love me some snoop! HaHaHa!. In otherwords, they can't see a profit when they look at projections on phones, cost, etc. AND THAT IS THE BOTTOM LINE.

17. jromy

Posts: 114; Member since: Feb 26, 2013

Lambasted eh? Someone's giving a good use to their thesaurus!

18. .AppleJack

Posts: 22; Member since: Feb 19, 2013

Just mean that android is more flexible :/

19. bugsbunny00

Posts: 2264; Member since: Jun 07, 2013

i like these chics not disneyland.

20. spideyhead256

Posts: 148; Member since: Nov 05, 2012

you can never read a phonearena article without the words 'apple' and 'iphone' being mentioned.seriously you'd think that after all the crushing blows android has been laying down on apple and iOS it's so very relevant.but then again,it's the brand value which apple carries.hate them or love them..they are always a huge part of a conversation concerning the tech world no matter how forgone their os is or no matter how tiny that 4 inch screen is.

21. leaderpvp

Posts: 17; Member since: May 26, 2013

nice response from exec. :)

22. androidfanboy

Posts: 162; Member since: Jun 24, 2013

One more sign that the iphone is declining

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