Internal Apple memo says it all: No Watch to be found for sale in stores until June

It feels like rumors originating from the supply chain of any manufacturer are true only half the time, but in the case of the Apple Watch, they may have been onto something. Namely, it seems as if Apple is truly having trouble manufacturing enough of the wearable, and while pre-ordered units will start shipping at the end of next week, you can apparently wave goodbye to in-store sales of the thing until June. We have two, semi-officials reasons, to think that.

To start off, according to a leaked internal Apple memo issued by SVP of Retail and Online Sales, Angela Ahrendts, "due to high global interested combined with [our] initial supply", walk-in purchases of the Apple Watch will not be happening on April 24th, as was promised. In fact, Ahrendts tells employees that this situation is expected to "continue through the month of May". In the meantime, the ex-Burberry exec encourages Apple employees to instead help people place their orders online and assure them that they'll still get help setting up their new Watch either online or in one of the company's many retail stores. The gadget will still be available for preview on-location.

And the second reason? Apple has already done away with the "Available 4.24.15" tagline on the official Apple Watch page for the US, and has instead put a more unpredictable "The Watch is coming.", giving further credibility to the aforementioned leaked memo (seen below).

According to early estimates, the Apple Watch has managed anywhere between 1 and 2.3 million pre-orders already – more than the combined total of all Android Wear-based smartwatches sold in 2014. When you consider the many, many different customization options available to Apple Watch buyers (material and colors for the strap, bezel, size, edition, etc), and then think about the hundreds of retail stores across the globe that the company needs to supply with, preferably, at least one of each, you can see how keeping up with demand can quickly turn into a daunting task and a logistical nightmare, even if your company logo features a partially eaten apple and you have nearly $200 billion cash in the bank.



source: iGen via BGR

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26 Comments

1. Sakeem

Posts: 862; Member since: Sep 05, 2012

Production issues or is this just merely hype? Is Apple trying to hold out for the 4th quarter where there will be a new Iphone available as well?

3. nctx77

Posts: 2540; Member since: Sep 03, 2013

Sorry bro, the demand is real. Also, that 1 million number is actually about 2.3 million. See link below. http://bgr.com/2015/04/16/apple-watch-orders-2-3-million/

5. sprockkets

Posts: 1612; Member since: Jan 16, 2012

He pulled that figure out of his ass from the June shipping date.

11. seven7dust unregistered

it's still way more sales than Android wear and galaxy gear stuff, So I'd say the demand is great when a device outsells it's entire range of competitors in a few weeks. december will be even better though like you said.

16. Sakeem

Posts: 862; Member since: Sep 05, 2012

No apologies needed. Are you passing this article off as fact? He is guessing as well. No doubt the watch will sell more than anything that's out combined. To answer my own question, i think its a bit of both. There may be production issues due to the small form factor, screen, other internals, etc.....as well as the hype in you must have the "hottest" "best" hard to get smart watch on the market now. Quotations b/c its subjective. I'm just saying, I can see the production issues being fixed by the fourth quarter so Apple can have another historic quarter of sales between their watch and new their new Iphone.

13. thxultra

Posts: 459; Member since: Oct 16, 2014

Honestly I think it is a little of both. Apple knows they are going to sell millions of their divices and makes short supply. That being said this is a new product so maybe Apple under estimated demand a bit also. I still think Apple keeps supply short at launch to build hype. Still really looking forward to getting my watch :) Apple did a really nice job on it. I was really impressed when I tried the demo in the store.

17. Sakeem

Posts: 862; Member since: Sep 05, 2012

I agree. Thanks for answering the question. It will sell like crazy no doubt. Now what's happening is, people that are ont he fence may get caught up in the hype and feel they need one as well.

26. AlikMalix unregistered

Your logic regarding Apple shortening supply to create hype can be real, but there's only one problem with it... Take iPhones for example: every year Apple prepares millions upon millions more devices for initial launch than the previous year. If Apple is deliberately constraints supply than what you'll see is LESS supply that was ready for the initial launch than the year before. I do believe that Apple may have underestimated demand for the Apple Watch, maybe based it on extremely low Android sales (there were even some RUMORS that Apple adjusted their initial supply in face of speculated lower demand for a smartwatch). But I doubt that Apple actually holds back on supply to create hype --- There's enough hype already, I think it would be logical to assume that manufacturers would rather sell every device they can instead of driving hype and refusing maximum profits from initial launch. It may be just as it really is - Apple and its manufacturing partners just cant keep up with initial demand for just about any product that Apple makes. Maybe Apple software and how well it works with chosen hardware is actually that good.

2. trqster

Posts: 176; Member since: May 17, 2013

Hype? With over 2 million pre-orders it seems that the Apple Watch will be another huge sales hit from Apple. Once again Apple comes late to the game and shoes how it's done.

19. AppleCultist

Posts: 335; Member since: Feb 18, 2015

If there were 2 million pre-orders, Apple would have made a public statement about it. Instead, they're keeping silent. I doubt they're even at 500k pre-orders.

4. darkkjedii

Posts: 31328; Member since: Feb 05, 2011

I'm bummed, but June will be here soon.

6. theo14461 unregistered

Apple watch will be outdated by June.

7. TBomb

Posts: 1579; Member since: Dec 28, 2012

We don't know that for sure... but slowly every push back gets a little less "exciting" or newsworthy. It's like the boy who cried wolf... each time less villagers come to his aid... each time less people care.

9. seven7dust unregistered

wonder what you have to say about Moto 360 then ?

18. gaming64 unregistered

By June, the Apple Watch would have been pre ordered a million times and every company would be rushing to create a better smartwatch. It's like that time when Android was getting rushed when iOS came

20. darkkjedii

Posts: 31328; Member since: Feb 05, 2011

It'll be on my wrist in June.

8. jove39

Posts: 2147; Member since: Oct 18, 2011

If I've to buy a smartwatch today...it'd be pebble...apple/android wear all are of no use if battery life is limited to one day!!

10. seven7dust unregistered

different watches for different people ! 18-24 hrs is good enough for most. I agree more battery life is better. but some of us sleep and don't care about wearing a watch 24/7.

15. thxultra

Posts: 459; Member since: Oct 16, 2014

Each watch has its pro's and cons for sure. Battery life is a issue with the Apple watch but not a game stopper for me. As long as it lasts all day for me I will be happy with it. I'm fine charging it at night since I don't wear my watch at night. I really like the interface on the apple watch and functions. Remote Camera control is going to be great to have. Also it is great to read messages on.

21. PBXtech

Posts: 1032; Member since: Oct 21, 2013

They don't fix the battery issues, this may end up as the most returned Apple product ever. We all know it has less than lackluster battery life, and people are going to be using it heavily because it's a new toy. That's not a good combination.

12. Taters

Posts: 6474; Member since: Jan 28, 2013

Damn. I can't believe that many people are willing to wear this disgusting looking watch. Lol

14. rbiowa

Posts: 7; Member since: Dec 04, 2012

Not sure this is real.. too many gramatical errors....

22. Taters

Posts: 6474; Member since: Jan 28, 2013

Lol I was checking this out at the Apple Store and it's a joke. I even saw a salesperson trying to sell it by saying aluminum was better than stainless steel watches. Lol I wonder what the sakes person would say if the customer mentioned that there is a more expensive stainless steel model. What a joke Apple.

23. lakshesh

Posts: 9; Member since: Apr 15, 2015

apple watch will get out dated by june. coz sammy is on its way to knock down once again.....

24. techloverNYC

Posts: 601; Member since: Nov 20, 2012

Its sad that even with all these haters. In a couple of months we will probably be reading a headline like Apple sold XX million units of apple watch, breaking xx records,etc. In the end of the day if you are not Apple or Samsung, your company is just not profitable. All those other smart watches will become useless or outdated once Apple gets its foot hold in the door.

25. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

So if the Apple watch sells in the millions, so what? All those other watches will become useless or outdated? How do you figure they'll become useless? Are all those other watches suddenly going to stop working once the Apple watch finally comes out? And outdated? Maybe because most have already been out almost a year and their replacements are around the corner. But even then, is the difference going to be that huge that the first gen won't be usable? I seriously doubt it. Is the Apple watch going to be available outside of iOS? If not, then it won't make a bit of difference to watches in other OSs, unless everyone is going to suddenly switch to the iPhone, and I hardly think an accessory is going to be the catalyst for something like that. We all knew the Apple watch would sell in the millions, but I doubt it's going to be that big of a difference. Even with the estimates of one or two million the first go around, it's still less than 10% of Apple's user base. Even I thought they'd hit the 10 or 15% mark out of the gate.

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