Intel planning to cut power consumption on its chips by 41%

Intel planning to cut power consumption on its chips by 41%
Intel’s fourth generation of its “Core” processor line will sport better performance and draw far less power. Code-named “Haswell,” the new line of chips will pull on only 10 watts of power versus 17 watts for comparable existing chips.

While Intel provides processors to over 80% of the world’s computers, their inroads to the mobile space have not been as deep. Their technology is not as power-efficient as the designs commonly used in phones and tablets, many of which are licensed by ARM Holdings. Intel’s Atom line has found its way into many netbooks and small laptops, but that is not stopping them from answering the call for lighter, thinner, more powerful, more efficient processors.

Apple, Inc. has been a visible player giving Intel feedback rooted in the desire to build more energy efficient computing products. Intel set conservative goals but has managed to exceed them with this new line.  On top of that, the Haswell line benefits from optimized production methods which were introduced with the third generation Core chips.

On September 11, Intel will announce their new designs at an annual developer conference in San Francisco. There, they will showcase their new Haswell chip  performance in the emerging computing category Intel is calling “ultrabooks.” Ultrabooks are thin, convertible laptops which Intel is forecasting will gain in popularity as Microsoft’s Windows 8 enters the market.

As Intel continues to advance their designs, there is no doubt that they would like to leverage that position to gain a better foothold in the mobile processor space. After all, a less power hungry, yet more powerful processor means longer battery life. The new Core generation of processors is expected to hit the market early next year.

source: Wall Street Journal

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29 Comments

1. JoeBelfiore

Posts: 79; Member since: Sep 03, 2012

Wtf September 11? Intel have you chosen the wrong date?

6. Raptor9142

Posts: 41; Member since: Apr 15, 2012

they choose date according to their work plans, nothing is wrong with it. 11 sept came and went and its over.

24. htc_prep

Posts: 303; Member since: Oct 09, 2009

wait. pause. its a day before Apples key note and "Apple, Inc. has been a visible player giving Intel feedback rooted in the desire to build more energy efficient computing products"

2. Das70

Posts: 124; Member since: Jan 05, 2011

Whats wrong with that date???

3. VJo003

Posts: 365; Member since: Mar 11, 2012

Learn history...

4. StreetNerd

Posts: 870; Member since: Dec 08, 2010

so what?

18. FoneAddict

Posts: 263; Member since: Jul 05, 2011

If all companies avoided launching products because some heinous act occurred on that particular date in history then no dates would be available! It's silly, time to move on...

25. Das70

Posts: 124; Member since: Jan 05, 2011

Dont be fricking stupid. Its just another date. The 9-11 tradgedy happened 11 f'ing years ago. Grow the hell up and move on. Again I ask whats wrong with that date???? Maybe we should not have any expiration dates on food for that date as well.

26. juanyunis

Posts: 73; Member since: Aug 31, 2012

Man, now that you mention it, it's hard to believe that 11 years have passed. i feel kinda old now :(

5. pikapowerize

Posts: 1869; Member since: May 03, 2012

one word... AMAZING!!!!!

7. CX3NT3_713

Posts: 2349; Member since: Apr 18, 2011

Intel should stop bragging, about their chips. And make something already ... that orange phone? Just got IcS..:-\ bring a game changer, to the market.

23. jopancy

Posts: 78; Member since: Apr 25, 2012

hahahahaha! couldn't agree more.

8. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

AMD where are you? :(

17. Cyan3boN

Posts: 446; Member since: Feb 23, 2012

they are shaping up their big guns. they will be back with a bang. dont forget that they develop the badass adreno GPUs

9. MeoCao unregistered

This is how competition pushes progress. Intel and MS abuse their monopoly for many years and we have to live with very inefficient technology. Now with ARM and Linux and Android, things begin to change fast.

11. JoeBelfiore

Posts: 79; Member since: Sep 03, 2012

What a fanboy. Intel chips even a single core Atom are on par with quad core ARM counterpart. Its just that Intel have been pursing for performance for years in PC where power doesn't really matter..

12. pikapowerize

Posts: 1869; Member since: May 03, 2012

yeah.. intel are really superior... and intel isnt really playing monopoly.. its just that intel chips do every task right! AMD is good but not as good as intel.. one thing i like abut AMD chips is that it doesnt overhit like intel's...

14. MeoCao unregistered

Can you find mobile Intel chips anywhere? I just can't count how many fans and adapters I need for my PC.

15. darac

Posts: 2156; Member since: Oct 17, 2011

Lol, and you are calling him a fanboy? Here are some facts: - Krait dual core at 1.5GHz is about 50 percent more capable in computing, while being more energy efficient than 1.6GHz Medfield single core. - Numbers for ARM A15 dual core will be even more superior in comparison to Intel chip - Quad core Krait or A15 absolutely trash Medfield ,there's no comparison at all. If Intel is superior, why doesn't it simply put a dual core Medfield? Because it would be twice more power hungry than dual core Krait or A15. You noob.

22. Silvermont

Posts: 1; Member since: Sep 05, 2012

By Atom he means Cedarview or Pineview not Medfield. Bring it to x86 then we shall see...... even Wolfdale will RAPE A15 clock to clock not to mention The Bugatti veyron of cpu's S-E 3960X just pray Intel doesnt bring any new architecture of SOC.

19. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

I don't know if I can really agree with you. Have you use the new i7 processor? That line of processors are amazing. Compare to the computer we are using 5 yrs ago, it's just amazing. Beside, the problem of creating faster processors are overheating, and it's a problem since day one. Beside, you can make your CPU uses less energy as you want, the screen is still the battery killer.

20. infernal88

Posts: 113; Member since: Jun 08, 2012

have u used AMD phenom II 4x ....i have it in my pc ..overall it may not give same benchmark results as it i7 counterpart does but it will be not so far behind ... coming to real life performance my processor is 2 years old now and it just can runs every thing and as many apps at same time as gd as intel's i7 .. except i would have paid double wat i paid for the AMD ..and well :/ for some reason all of my previous intel processor got set on fire xD i assure u they are not the heat surviver type

27. JoeBelfiore

Posts: 79; Member since: Sep 03, 2012

Lmao, for AMD Bulldozer with 8 cores not even outperforming Second Generation i5, you tell me AMD is better? LOL

28. infernal88

Posts: 113; Member since: Jun 08, 2012

did u actually read my comment ! ... i said it is not as gd ... but it as real life performance it just handle every thing i throw at it ...and the price/performance ratio would go for AMD since it is alot cheaper than intel ,,,and the half life thing of intel is a killer too

10. pikapowerize

Posts: 1869; Member since: May 03, 2012

i think if intel will announce new phone chips, Windows Phones should have them!!!

16. jove39

Posts: 2145; Member since: Oct 18, 2011

My wish too...but problem is ARM chips consume 2w and could be under clocked to 100mhz for idle power saving...but intel's Atom which also consumes 2w or little over gives no real power saving benefit below 600mhz :( Once intel get all this corrected...ARM will release next gen design for mobile SOC to catch up on raw power of x86...intel really need to plan well to beat ARM...which I don't see happening in about 5yrs

29. pikapowerize

Posts: 1869; Member since: May 03, 2012

i dont really know this all power thing... but i wish intel will make mobile chips now!!! kinda disappointed that none of the new motorola phones are intel-base phones

13. pikapowerize

Posts: 1869; Member since: May 03, 2012

21. speckledapple

Posts: 902; Member since: Sep 29, 2011

looks like my next laptop/tablet might be running this processor

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