Intel and New Balance to develop an Android Wear powered smartwatch for runners

Intel and New Balance to develop an Android Wear powered smartwatch for runners
In Las Vegas today, Intel announced a partnership with sneaker manufacturer New Balance to develop a new smartwatch that will be made for runners. The timepiece, according to New Balance chief executive Rob DeMartini, will allow runners to "focus on their training so they can constantly improve performance." In addition, the executive announced New Balance's new Digital Sport division.

The Digital Sport division "will focus on understanding, motivating and improving the lives of athletes through digital experiences and wearable technologies." Which means we could see several products in the mobile wearable space. In a press release disseminated today, New Balance said that it will be teaming up with other companies besides Intel, such as Google, "to incorporate smart technologies, optimized for wearable consumer products, into footwear and apparel lines across a variety of sports."

There will be three different product categories for the Digital Sport unit. Devices will make wearables, like the aforementioned smart watch. Embedded technology will produce sensors that can be slipped into New Balance sneakers and collect data to send to a smartphone app. And the Performance Sports group will produce micro-fobs to track and analyze an athlete's performance.

The smartwatch will help runners stay on track using GPS, and a music player will allow them to listen to their favorite running tunes without having to carry their smartphone with them. The watch will be ready for the 2016 holiday season. Intel will provide the chips for the device, and the timepiece will be powered by Android Wear.


After the smartwatch launches this year, New Balance expects to launch other Digital Sport products in 2017 and 2018.

source: NewBalance via TheVerge

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3 Comments

1. Ilikkaman

Posts: 39; Member since: Dec 29, 2015

Zzzz z

2. greyarea

Posts: 267; Member since: Aug 14, 2015

Seems like this markets pretty saturated but maybe they can add something. New balance is a much better company than Nike.

3. phonehome

Posts: 812; Member since: Dec 19, 2014

The Nike swoosh is iconic (even if superficial). With that alone, other companies have trouble competing (brand loyalty). Nike would have to pretty much falter on purpose to lose a good chunk of market share.

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