IKEA makes fun of Apple with a promo for its 2015 catalog

IKEA makes fun of Apple with a promo for its 2015 catalog
Furniture retailer IKEA has its 2015 catalog coming out. What better way to promote it than to copy the style used by Apple to promote the iPhone and its other devices. If you close your eyes and listen to the accent of the fictional Jorgen Eghammer, IKEA's "chief design guru," you'd swear that you were listening to Jony Ive talking about the upcoming Apple iPhone 6.

The IKEA 2015 catalog has no cables, notes Eghammer, and features eternal battery life. With the catalog closed, the "interface" is 7.5 inches by 8 inches. But when you open the catalog, it increases to 15 inches. And the book uses tactile touch technology to help you turn the pages. Content comes pre-installed, according to IKEA. The pages move right to left to move forward, left to right to go backward. And of course, there is no lag as each crystal clear page loads instantaneously!

It's a clever parody from IKEA, and is one that reminds us that Apple will be unveiling as many as two new handsets on Tuesday.



source: IKEA

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38 Comments

40. AlikMalix unregistered

Imitation is a form of flattery... (C) (R) (TM)

38. Ikechukwu

Posts: 264; Member since: Oct 03, 2011

UPLOAD YOURSELF TO THE IKEA STORE HAHAHA, hilarious!

36. ryanlockovich

Posts: 27; Member since: Jul 17, 2014

That just looks like a normal catalog.

34. sukampret

Posts: 36; Member since: Aug 06, 2014

do you know what the fruit name in english? i really need to know in my language it is called 'rambutan' or litterally 'hairy fruit'. (rambut=hair)

33. dorianb

Posts: 617; Member since: Oct 24, 2012

This ad makes me want to go out & buy a Blackberry..... Said no one ever.

32. na7noo7

Posts: 278; Member since: Mar 29, 2014

This reminds me: Today's commercials suck.

39. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Not in Japan :)

25. Ketchapp

Posts: 23; Member since: Sep 04, 2014

One of the pages got ripped... Oh noes, I'll just try rebooting it!

23. remyrz

Posts: 205; Member since: Oct 28, 2010

this is the most accurate add of the reality we're living that i've seen... eternal battery, no cables, no lag, you can real sense paper when you touch it... all that we wanted.. and it exist... A book :P.. I find it pretty cool

22. Scott93274

Posts: 6044; Member since: Aug 06, 2013

I doubt that IKEA intends for this video to be insulting to Apple, it's simply parodying the iPhone commercials. Now I think it was Nokia that came out with the commercial that said every day people take better pictures on their Nokia phone over the iPhone commercial and then there's Samsung always mocking the iFans that wait in line outside the Apple store to get their new iDevices. Those are insulting Apple products/users.

20. dmakun

Posts: 382; Member since: Jun 06, 2011

Lol! Pretty accurate how Apple market ordinary things to iFans.

15. BLUEBLASTER

Posts: 961; Member since: Feb 23, 2014

There seems to be too much lagg.

14. TechNerd

Posts: 66; Member since: May 03, 2014

More of todays advertisement should be like this.

13. TechNerd

Posts: 66; Member since: May 03, 2014

More of todays advertisement should be like this.

11. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Why do Swedes always come up with better ideas than Finns... :( Well. We HAD Nokia.

9. YourNickname

Posts: 127; Member since: Aug 14, 2014

I like the rambutan in the bowl. Where the hell do Sweedes get rambutans???

12. boblight

Posts: 84; Member since: Jul 28, 2012

The ad was probably done in Singapore or Malaysia. But judging from the postbox shown in the video, I guess this ad was shot in Singapore.

16. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

We have rambutans in Finland and Sweden too. Sure not naturally. But hey, same thing with bananas lol.

7. tigermcm

Posts: 861; Member since: Sep 02, 2009

why would they even bother doing this? Apple are you paying ppl to mock you?

8. E.N.

Posts: 2610; Member since: Jan 25, 2009

Yeah don't know how this helps IKEA. Funny vid though.

6. bugsbunny00

Posts: 2267; Member since: Jun 07, 2013

wow i want this one this is what ive been waiting for ..IKEA take my money.. the color is amazing

5. only1post unregistered

I'm sold. I want it. When will it be released? How much RAM? How many pixels? What about the camera? I'll buy it anyway.

17. nebsif

Posts: 37; Member since: Jul 27, 2014

0 ram and just 721p, but man it has IKEA logo man ill buy two of those man

31. na7noo7

Posts: 278; Member since: Mar 29, 2014

I can confirm it has a 5120x2880 resolution, 128GB of DDR4 RAM, but no camera. It's released today, and you can just print one out or take it from IKEA.

3. Derekjeter

Posts: 1581; Member since: Oct 27, 2011

Bad or good publicity is still publicity. Keep it coming. This only helps Apple sell more and more not that it needs it. No phone will come close to the iphone numbers.

10. tedkord

Posts: 17529; Member since: Jun 17, 2009

That's what people keep telling Apple about its retarded lawsuits against Samsung.

18. gadgeteer

Posts: 45; Member since: Sep 06, 2014

Sorry, iPhone market share is in decline. Go check Amazon for top selling phones. People are waking up to devices lime Moto G that does all Apple does for a fraction of the price.

19. gadgeteer

Posts: 45; Member since: Sep 06, 2014

*devices like Moto G... Hey, phonearena, can we have edit function please ?

30. na7noo7

Posts: 278; Member since: Mar 29, 2014

We do have the edit function.

24. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Yes, because marketshare equals success. Is that the reason Apple has been sold twice to other companies since 2011, costing one parent company up to $7 billion in loss, while they continue to struggle to this day? Why Motorola is the preeminent tech company on the planet with with enough liquid assets and market capitalization to be considered the most valuable company in any industry? Wait, those roles are reversed, you say? How can this be? Methinks you don't understand how companies work. Has this explosive marketshare growth helped Google tremendously? No. Is any OEM under the Android marketshare umbrella remained as profitable as Apple? No. Everyone wants to point to the Mac vs PC marketshare situation, but what they forget is that everyone else was playing the short game, while Jobs played the long game. Apple is winning that game, too, with 6% of the market. It isn't being won by HP, Lenovo, Acer, or even Microsoft. Marketshare is only useful if it helps you win, and in technology, that has not proven to be the case.

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