IBM says mobile commerce up sharply on Thanksgiving, led by Apple iPhone and Apple iPad
9.6% of shopping traffic as of noon Thursday. Right behind Apple's iconic smartphone is its iconic tablet. 9.3% of shopping traffic came from the Apple iPad on Thursday morning. IBM puts all Android devices together in one category, which was responsible for 7.3% of shopping traffic. And instead of just browsing on retailer's site, 14.1% of consumers have been using their mobile device to make purchases this year, up 4 percentage points from 2011.
With most stores closed in the U.S. for Thanksgiving, online shopping is the place to get an early start on tomorrow's Black Friday chaos, when retailers traditionally take in a large percentage of their annual revenue.
source: IBM via TechCrunch