Huawei is selling lock screen ads on certain models; users are not happy

Huawei is selling lock screen ads on certain models; users are not happy
Have things come to this for Huawei? Is the company having so much trouble selling its phones that it needs to sell lock screen ads on its handsets? Several tweets from Huawei owners (via Android Police) show how those using the pre-installed "random landscape backgrounds" are having the real estate on their lock screen turned into ads. The models affected include the Huawei P30 Pro, P20 Pro, P20, P20 Lite and the Honor 10. Huawei customers with these models are not happy about this.

It seems that Huawei is putting up these lock screen ads in multiple regions. So far, they have been spotted in the U.K., Ireland, Netherlands, Norway, Germany, and South Africa. Thanks to its placement on the U.S. Commerce Department's Entity List for security reasons, the company is not allowed to obtain parts and software from the U.S. Google, Qualcomm and ARM Holdings are among the major suppliers who have announced that they have cut ties with Huawei, although the manufacturer does have a limited reprieve. 

UPDATE: Huawei has removed the ads. If they still appear on your Huawei phone, scroll up from the bottom to see the toolbar, and tap on the cross-shaped button. Tap on "Remove," and the ads will be gone.

Without the Google Play services version of Android, Huawei loses access to Android updates, core Google apps, and the Google Play Store. As a result, it will either use its own Hongmeng operating system and App Gallery app store or other alternatives. Earlier today we passed along the word that Huawei is testing a Russian developed OS called Aurora that derives from Jolla's Sailfish OS. The latter evolved from MeeGo, the gesture-based operating system that was installed on the Nokia N9. Huawei has reportedly sent out one million devices with its Hongmeng OS and an unknown number of devices with Aurora OS to gather feedback on both.

Huawei is selling space on the lock screen of certain models

Huawei is selling space on the lock screen of certain models


While Huawei remains the largest supplier of networking equipment in the world, it appears that its smartphone business will take a big hit. After shipping 206 million units last year, the company saw its first-quarter deliveries rise over 50% to 59.1 million handsets. Huawei was on track to become the largest smartphone manufacturer in the world by next year. Based on Strategy Analytics' expectations, Huawei's shipments could drop to as low as 125 million phones by 2020. So instead of passing around a hat or starting a GoFundMe page, the company is selling its Lock Screen space. It certainly isn't the first company to do so, and Amazon Prime Exclusive handsets featured these ads as well. But Huawei might be the most surprising phone manufacturer to sell space on its phones.

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21 Comments

1. tonyv13

Posts: 104; Member since: Jun 07, 2015

Lmao technically they can do whatever they want.

2. dimas

Posts: 3291; Member since: Jul 22, 2014

Lmao to your brain, too. These people paid big money for these models so they don't deserve to get monetized from ugly ads. Xiaomi sales almost fell because of these annoying bs and huawei is copying this desperate act. Oh well, huawei fanbois will always think like their peacock god.

3. Vokilam

Posts: 1099; Member since: Mar 15, 2018

I always believed from what I read in TOC, Android manufactures have the right to push apps, ads, and other solicitations via their devices.. so you get what you paid for.

4. dimas

Posts: 3291; Member since: Jul 22, 2014

Well it's not about whether it's in the policy or not, it's about keeping the brand integrity and customers satisfied.

5. Vokilam

Posts: 1099; Member since: Mar 15, 2018

I agree. And I think some apps have done that on Apple devices without permission at one point (Apple intervened and blocked that exploit later). But with android this is allowed and agreed upon by users who purchase these devices. Unfortunately.

6. Trex95

Posts: 2362; Member since: Mar 03, 2013

Don’t have single ads on my S10 plus Exyons except Samsung galaxy store ads that shows only in galaxy story rarely that’s all about it. Most ads deals with games developers in iOS and android in case if you play the game and you looking for coins or gold whatever you need to watch ads to get your coins for free.

19. nikhil23

Posts: 417; Member since: Dec 07, 2016

Yeah Apple doesn't let anyone else push ads on their devices as they went to push their own ads. Remember Apple started pushing ads about new Iphones, Apple music and then there was a plan to push ads during app search too although I didn't hear much about it later

21. Trex95

Posts: 2362; Member since: Mar 03, 2013

Same thing with Samsung they pushing there ads on there galaxy store and it’s all about Galaxy/note themes and games promotion including Samsung promotion.

15. sgodsell

Posts: 6855; Member since: Mar 16, 2013

It's up to OEMs, but most don't want to put ads on your lock screen as default. Unless the model is a really low priced model. However if Huawei has now added ads to your lock screen without your permission or consent, then Huawei is just wrong, period. If anything Huawei has now confirmed to the world that they have the power and access to change or add anything they want on a users smartphone, without customers even knowing. This is adding fuel to the fire. Huawei executives are dumb for doing that.

17. MrMalignance

Posts: 191; Member since: Feb 17, 2013

@Vokilam: to be fair, all these tech companies have insanely tricky TOS that do allow them to do what they want. Even apple has the ability to do this. It's less about "get what you pay for" and more about the company you deal with. If they a going to stoop this low, there will be blowback

20. Vokilam

Posts: 1099; Member since: Mar 15, 2018

@mr.malignance I do remember and you’re absolutely right.

11. QuantumRazer

Posts: 34; Member since: Apr 27, 2019

And you clearly failed to realise that tonyv13 was being sarcastic... Huawei must have done something to YOUR brain too, apparently.

7. iloveapps

Posts: 532; Member since: Mar 21, 2019

This is isn’t surprising. Google sells data anyway to third parties and improve their search engine without user’s permission. Tapping a certain product in one page will hunt you down in several pages. Creepy!!!

8. AbhiD

Posts: 605; Member since: Apr 06, 2012

How the hell is that even remotely related to Huawei selling ads to people on devices they paid full money for? Google provides most of it's services FREE unlike Huawei.

13. iloveapps

Posts: 532; Member since: Mar 21, 2019

They shared the same spirit. Marketing and ads, android.

18. MrMalignance

Posts: 191; Member since: Feb 17, 2013

@iloveapps: they might sell data, but this isn't linked in any way, shape, or form. This is a company altering a part of it's product in order to behave like a cheap free app. They're forcing you to see an ad. At least Google data that is gathered ends up providing ads that are relevant to you and your life..but in appropriate places, not on your lockscreen

9. AlienKiss

Posts: 48; Member since: May 21, 2019

If this would show up on my phone's lockscreen, I'd immediately go to where I bought it from and demand a refund. Pronto! I'm so glad I never liked this brand. It turned out I was right :) Just pathetic..

10. andriodfanboy1

Posts: 164; Member since: Jul 22, 2014

Im getting wallpapers lock screen and photos appearing in my gallery with bold and big watermark of bookingdotcom

12. QuantumRazer

Posts: 34; Member since: Apr 27, 2019

This is simply pathetic and I don't know why any company thinks it is a good idea to show ads in the part of their system UI. Didn't they learn anything from Xiaomi's mistake in the past? SMH...

16. Trex95

Posts: 2362; Member since: Mar 03, 2013

Money this the answer and I don’t understand a giant tech company like Huawei that spends billions of dollars every year looking for ads money?!.

14. Whitedot

Posts: 721; Member since: Sep 26, 2017

But why end user has to take the hit ? It just cripples Huawei integrity. It took years Huawei to come to where they are now. I do not understand that rather cheap move.

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