Huawei outs a "making of" video about Pegasus, the horse it created out of 3, 500 smartphones

Huawei outs a
Pegasus, the horse with wings has long been a symbol of speed and freedom, and that's precisely why Huawei has chosen it for the symbol of its new phones with the homebrew K3V2 quad-core chipset.

To visualize the "world's fastest smartphone" tagline that it slapped on the Huawei Ascend D quad/D quad XL, the company made a Pegasus statue out of 3, 500 smartphones, which made the horses body look like covered with shiny new mirrors. 

A creative publicity stunt, which took 720 man-hours to create, and is an impressive view that towers Palau Sant Jordi in Barcelona. Watch what it took to create a horse out of 3, 500 smartphones and wonder where will the units go afterwards.


Related phones

Ascend D1 quad
  • Display 4.5" 720 x 1280 pixels
  • Camera 8 MP / 1.3 MP front
  • Processor Huawei K3V2, Quad-core, 1500 MHz
  • Storage 8 GB + microSDHC
  • Battery 1800 mAh

FEATURED VIDEO

9 Comments

1. elite monkey

Posts: 21; Member since: Jun 19, 2010

It. needs to be about 20% cooler

2. Chronos

Posts: 258; Member since: Feb 25, 2012

How...interesting. Huawei should keep that as the company's new logo

7. metoyou

Posts: 279; Member since: Oct 19, 2011

Totally agree, their first attempt and so far looking fantastic

3. HTCFreak

Posts: 156; Member since: Jul 17, 2010

Yeah, 3500 phones... about $600 per phone, $2,100,000 for this ... thing. Yeah, i totally understand it :s

5. Snap123

Posts: 33; Member since: Nov 04, 2011

it might be just like dummy phones you see at the store. i would think they be smart enough to use those instead of real phones that work

4. Stuticus

Posts: 26; Member since: Feb 05, 2012

I hope they just used the cases and not the guts.

6. AhmadAlsayegh

Posts: 326; Member since: Jul 18, 2011

wow...! Huawei are stepping up in the marketing game

8. mercorp

Posts: 1045; Member since: Jan 28, 2012

next..someone will steal all these phones.

9. speckledapple

Posts: 902; Member since: Sep 29, 2011

I just hope they realize that symbols will not get the job done. They will have to deliver on more than just specs to get it done. Futher, how their phones are made are also important as cheap labor is not always best.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.