And as these otherwise tiny companies are beginning to offer more and more competitive products, it's becoming increasingly hard for us and consumers both to really separate a really complete package from one that just gets the basics rights. What's more, even big brands are betting on different areas, while leaving others as low priority. This, as some of you may have been noticing, has given a rise to content we do that aims to objectively measure parts of the equation that are not necessarily a priority for a particular brand. Cameras with Optical Image Stabilization (OIS) are one such example, but we do like to know our audience which gets us to this poll.
So what say you, is OIS a feature you're actively looking for a camera? And if so, how important is it to you? Or, do you happen to not care at all? You tell us!