Honda creates hybrid TV/iPhone app commercial

Honda creates hybrid TV/iPhone app commercial
We're all familiar with Honda for their cars, motorcycles, watercraft, and more. But what about their marketing? A new commercial for the Honda Jazz, known as the Fit in the U.S., will intertwine the commercial with a special app for the iPhone.

Watching the commercial is a gratifying experience on its own, but interested parties can delve even further into the world of "This Unpredictable Life" by watching the ad with its companion app. The app allows you to "capture" characters from the commercial by waving your iPhone in front of the screen.

The app works with advanced audio recognition, like that found in Shazam, in order to sync with the commercial's soundtrack. That way, you can watch the commercial on your TV, computer, or other mobile device, so long as the iPhone can hear it. After you capture the characters, you can interact with them on your iPhone.

"So what does this have to do with the Honda Jazz?" you ask. Absolutely nothing. But it's a good way to get people to remember your product, and it's a fun demonstration of mobile integration.

source: HondaVideo (YouTube) via Pocket-lint


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