Here's how Apple shoots and edits iPad Pro video ads... on an iPad Pro


While people rarely question how a specific ad spot was shot, edited, and shaped into the captivating form of short video footage that it is, the fact that all of this could be done on just one device is enough to spark up the attention. That's exactly what Apple did for its latest iPad Pro ad spot. 

The Cupertino tech giant decided that the best flattery it could give to its latest benchmark-cruncher is nothing else but a chance to demonstrate its multi-functionality and productivity prowess. In essence, Apple's latest ad is basically a behind-the-scenes clip showing how a few essential video ads were previously made entirely on an iPad.

That's a very meta thing of Apple to do, but admittedly, the fact that you can shoot, edit, animate, and even produce a musical score for video ad on a tablet without that much hassle is rather telling. That's one of the ways to substitute your expensive video-production setup for a powerful device that fits in a messenger bag. 

And here's the most popular iPad Pro ad that has been shot and edited on the same iPad:

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