Here is Apple Tim Cook's fully translated apology to Chinese customers

Here is Apple Tim Cook's fully translated apology to Chinese customers
Apple’s chief executive Tim Cook inherited the position of the iconic Apple creator and CEO Steve Jobs. Cook is different. While Jobs left an impression of being unapologetic, Cook seems to be trying hard to maintain a good relationship between Apple and its customers, even if that takes a public apology.

The first one came after the Apple Maps fiasco when Apple chose to replace Google Maps for a sub-par and often downright buggy Apple Maps in iOS 6. Luckily, in just a few months Google Maps introduced its own app on the App Store which is among the most popular ones up to this day.

And the second one apology by Apple’s CEO came just a couple of days ago, after a massive outrage over Apple’s privacy policy in China. The company did not offer full iPhone replacements and its warranty program in the world’s most populous nation seemed crippled compared to the rest of the world.

The Chinese media launched a massive anti-Apple piece in an influential investigative program on the national CCTV. All seemed like a well-coordinated attack on Apple. Cook had to apologize again, changing the warranty program of the company and making the changes easily visible on its website. Here is the fully translated text of the apology:

source: Forbes



1. wendygarett unregistered

You have hurt the consumer too much, and it's unforgivable now, even you knock your head to the ground and apologize thousand time... It doesn't work anymore :(

9. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Wendy, people can change, everything can change. I respect Tim Cook for that. APOLOGY ACCEPTED!

13. poping unregistered

the apology was meant for customers in china. you can't accept the apology in their behalf...

14. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

I know, at least he apologized, Steve Jobs never apologize.......

15. robocopvn

Posts: 504; Member since: Mar 10, 2010

it's one of the reasons I don't like Mr Jobs

17. dragonstkdgirl

Posts: 144; Member since: Apr 07, 2012

It's a warranty policy, not a failing marriage....

2. iushnt

Posts: 3145; Member since: Feb 06, 2013

Poor Apple and poor Cook.. Steve where are you?

3. rgxVOiD

Posts: 440; Member since: Aug 30, 2012



Posts: 4851; Member since: Apr 13, 2012

Rotflmfao that was funny and true™ The world doesn't need Apple® Go away you bad fruit©


Posts: 4851; Member since: Apr 13, 2012


4. MrJerry

Posts: 403; Member since: Oct 05, 2012

I think it is smart move. It's not a humiliation or something similar This accident has strongly confirmed again that Tim is a Business man rather than a revolutionist

5. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Needs to be "POKED" time and again for him to get up and quickly apologize.

7. Aeires unregistered

It's a step in the right direction but he needs to call off the lawyers to really impress people. He doesn't have the creativity Jobs had, nor can he pull off the reality distortion field, so he needs to present himself as the good guy. Lawyers and constant lawsuits are killing that.

8. Slammer

Posts: 1515; Member since: Jun 03, 2010

I commend Tim on stepping to the plate. However, I feel the opening greeting didn't convey a personal enough approach. Perhaps "To our valued friends and dedicated customers of China." In my opinion, the followed letter along the way, didn't really promote enough passion as I thought it would. Tim seemed more meek in his sympathy rather than to the point. But, the good news is, Chinese did accept the letter and hopefully Apple will have learned that other countries are not so easily taken for granted. John B.

10. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Now, Apple needs to behave properly, not suing, suing doesn't change anything. BE KIND APPLE, YOU MAKE SMARTPHONES, WE COUNT YOU AS A PART OF THE SMARTPHONE FAMILY, NOT ENEMY!

16. MartianMe unregistered

5 years ago they wouldn't done that but now that they're cornered in the US where is the only place that they are doing well, they must play well....Android pretty much dominates the rest of the world"

18. Tim_Kook

Posts: 1; Member since: Apr 06, 2013

What I actually said was: "Domo Arigato, Mr. Roboto Mata au hi made Domo Arigato, Mr. Roboto Himitsu wo shiritai" which translates to: Thank you very much oh Mr. Roboto - For doing the jobs that nobody wants to - And thank you very much oh Mr. Roboto For helping me escape just when I needed to - Thank you, thank you, thank you...

19. RichardParker

Posts: 1; Member since: Apr 06, 2013

That's Japanese..

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