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Here is Apple Tim Cook's fully translated apology to Chinese customers

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Here is Apple Tim Cook's fully translated apology to Chinese customers
Apple’s chief executive Tim Cook inherited the position of the iconic Apple creator and CEO Steve Jobs. Cook is different. While Jobs left an impression of being unapologetic, Cook seems to be trying hard to maintain a good relationship between Apple and its customers, even if that takes a public apology.

The first one came after the Apple Maps fiasco when Apple chose to replace Google Maps for a sub-par and often downright buggy Apple Maps in iOS 6. Luckily, in just a few months Google Maps introduced its own app on the App Store which is among the most popular ones up to this day.

And the second one apology by Apple’s CEO came just a couple of days ago, after a massive outrage over Apple’s privacy policy in China. The company did not offer full iPhone replacements and its warranty program in the world’s most populous nation seemed crippled compared to the rest of the world.

The Chinese media launched a massive anti-Apple piece in an influential investigative program on the national CCTV. All seemed like a well-coordinated attack on Apple. Cook had to apologize again, changing the warranty program of the company and making the changes easily visible on its website. Here is the fully translated text of the apology:


source: Forbes

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