Here are the main reasons why US customers are buying Samsung's Galaxy S5

Here are the main reasons why US customers are buying Samsung's Galaxy S5
A recent report from global market research company Kantar revealed the main features that lured US consumers into buying Samsung’s Galaxy S5 flagship smartphone (which was released Stateside in April).

According to Kantar, the large 5.1-inch 1080p Super AMOLED display of the S5 was the feature that attracted 67% of its buyers. The smartphone’s LTE capability and its superior battery life were the next two reasons why consumers got an S5, being important to more than 50% of them. It looks like the 16MP rear camera of the new Galaxy and its water-resistance aren’t among the main reasons why customers are buying the handset.

Reportedly, the Galaxy S5 is particularly popular with Sprint and T-Mobile users. Kantar has it that Samsung’s device and Apple’s iPhone 5s were the best selling smartphones in the US during the last quarter - something that we already knew.

Reportedly, Samsung’s marketing power is essential when it comes to the success of the Galaxy S5. Kantar Worldpanel strategic insight director Dominic Sunnebo says that, from all the Galaxy S5 buyers in the US, about 61% remember seeing TV commercials for it, while 40% saw online ads. Moreover, 64% of customers who received in-store brand recommendations were recommended a Samsung device. Knowing this, plus the fact that Apple’s brand recognition is strong no matter what, it’s hard for any other manufacturer to have a top-selling smartphone in the US - at least for now.

Do you own a Samsung Galaxy S5? If yes, drop a comment below to tell us what made you bought it. If you don't have an S5, but want to learn more about it, you should read our review of it here.

Related phones

Galaxy S5
  • Display 5.1" 1080 x 1920 pixels
  • Camera 16 MP / 2.1 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2500 MHz
  • Storage 32 GB + microSDXC
  • Battery 2800 mAh(21h 3G talk time)

FEATURED VIDEO

75 Comments

1. Tommy1960i

Posts: 144; Member since: Oct 11, 2013

Big screen. That is why i choosed the Note 3 too.

4. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

I choosed the Note3 Exynos for the Cpu and Mali Gpu and a true Hnp 8xcpu , for great powerful device.

59. SuperMaoriBro

Posts: 533; Member since: Jun 23, 2012

My reasons for getting S5 is to upgrade from S4 and because of the AMOLED screen, battery life, & camera, however for me I also hate S5 because of the annoying waterproof flap on the bottom, touchwiz has gotten worse, the bezels are large, & they got rid of the temp/humidity sensor from S4 which I liked to use a lot and instead put in a next to useless heart rate monitor and finger print scanner.

74. SemiFinal

Posts: 117; Member since: Jul 26, 2014

Tommy and Arte, no offense but I believe the word is "chose" not choosed.

17. Synack

Posts: 688; Member since: Jul 05, 2011

Screen quality, camera is best, removable battery, longgg battery life, water resistance has saved me several times. I've filmed a few videos underwater....

27. PapaSmurf

Posts: 10457; Member since: May 14, 2012

This!

37. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Note4 will destroy every phone out there!

45. mistertimi

Posts: 77; Member since: May 28, 2014

Note 4 isn't a phone.. but I take your point

60. tedkord

Posts: 17288; Member since: Jun 17, 2009

Yes, it is.

34. needa

Posts: 205; Member since: Jun 30, 2014

so if it weren't water resistant you still would have filmed vids underwater? you did say it 'saved' you. /s

21. akki20892

Posts: 3902; Member since: Feb 04, 2013

Reasons: 1st: Popular Galaxy Name 2nd: Big Phone 3rd: Water resistant This are the three main reasons. Rest of other reasons they don't look much.

56. andynaija

Posts: 1255; Member since: Sep 08, 2012

*chose

2. sgodsell

Posts: 7161; Member since: Mar 16, 2013

I bought it because its the swiss army knife of smart phones. Its a great tool in an ultralight as well. Its a speedometer, altimeter, weather station, camera, music, and so much more.

39. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

But no thermometer.

62. tedkord

Posts: 17288; Member since: Jun 17, 2009

But it makes some go thermonuclear.

3. nohatenofanboy

Posts: 515; Member since: Jul 15, 2014

why are they buying korean phone while there is US brands such as apple , moto ?

5. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Sammy offers many things that Apple and Moto doesn't offer.

6. BobbyDigital

Posts: 2124; Member since: May 29, 2014

So because they're NOT a US brand means no one in the US should buy them? Bias much? Racist much? Maybe Apple with its mediocre and limited product that's masquerading as a smartphone isn't what they CHOOSE to buy. Maybe they don't like Motorola's hardware. But it's THEIR CHOICE to buy what THEY LIKE. If you can't understand that then maybe you need to go back to first grade. And I hate to tell ya buddy, that American company called Motorola is soon to be owned, if it's not already, by a Chinese company.

24. nohatenofanboy

Posts: 515; Member since: Jul 15, 2014

so much hate in one comment thx. dont use your caps lock open next time cuz I dont like it. and last thing try to calm down Im very clever than you think( if you able to think )

33. SanteriAT

Posts: 11; Member since: Jun 24, 2014

But your grammar sucks nohatenofanboy... (sorry)

40. nohatenofanboy

Posts: 515; Member since: Jul 15, 2014

grammar nazi ?

72. Imaxxacre

Posts: 75; Member since: Aug 23, 2009

@nohatenofanboy He makes a perfectly valid argument and all you do is accuse him of abusing caps lock and being a grammar nazi? Admit when you are in the wrong, dude.

73. SanteriAT

Posts: 11; Member since: Jun 24, 2014

You said that you're clever but your grammar says something else

53. meanestgenius

Posts: 21742; Member since: May 28, 2014

BobbyDigital has a point, though. What's wrong with buying from a Korean company? Are you a racist? That's a valid question, considering what you posted previously. I read no "hate" in his response. He just pointed out that people have a right to spend THEIR MONEY on what THEY WANT TO. If you were so clever, I don't think you would have PHRASED your question a way that had you come off like a RACIST. My apologies for the caps lock. You did say you don't like it....ah, who am I kidding? I could CARE LESS whether you LIKE IT or NOT.

63. BobbyDigital

Posts: 2124; Member since: May 29, 2014

I don't give a flying rats *** if you don't like caps. WHAT ARE YOU GOING TO DO ABOUT IT? And judging from your grammar, THINKING is NOT and NEVER WILL BE your strong suit, let alone being clever.

66. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Guess you let the cat out of the bag there.

8. tech2

Posts: 3487; Member since: Oct 26, 2012

Because the citizens are receiving no special benefit from Apple or Moto to buy their phone. To pay the same price for a non-HD 4 inch phone over a 5.1 inch full HD is a bit unreasonable unless you're heavily invested in Apple's eco-system.

9. bestmvno

Posts: 251; Member since: Mar 07, 2014

Moto is now a Chinese brand

25. nohatenofanboy

Posts: 515; Member since: Jul 15, 2014

good for them now they sell millions of device in US

10. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Apple is not a choice , but driven perception, in believing that it's consumer orientated. If you don't have an iPhone, you don't have an iPhone Samsung is more technology based.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.