Heartwarming: Tim Cook replies to a guy with a cancer-stricken relative who turned Apple fan

Heartwarming: Tim Cook replies to a guy with a cancer-stricken relative who turned Apple fan
Remember the story when Steve Jobs was surprisingly answering Apple user queries, which produced some infamous quotes like "you are holding it wrong?" Well, something similar just happened with Apple's CEO Tim Cook, yet the approach to the direct reply was more humane, and for a good reason. 

A Reddit user under the nickname "bhanel" wanted to thank Apple for easing the pains of his cancer-stricken grandfather. After a bladder surgery, the pastor and Navy vet was too weak to bother with his old flip phone, and they got him an iPad from the nearest store. Soon after, the patient took control of the app installation process, and even got himself an iPhone to go with the iPad, teaching his wife how to use iOS in the process. 

In any case, he is now as connected as he has never been in his life, and user "bhanel" just wanted to tell Apple this inspirational story, and thank for the consistent experience. Here's what he got straight from Tim Cook - PR ploy or not, it's quite touching to get a direct reply from the CEO of the biggest public company:

source: bhanel (Reddit)



28. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Has anyone actually the read the original letter posted to Tim Cook? http://imgur.com/u1dpwUyhttp://imgur.com/hDBtfvH At first I thought the response was for PR... After reading that letter itself, I can't imagine the whole thing not being a PR stunt. For those that are leery about opening links found on internet forums, here's an excerpt: "I couldn't wait the few extra days to Christmas and went to my grandfather's bed. I let him unwrap the package. What happened next amazed me and I will never forget it:" "He cried. He hugged me tighter than I had ever been hugged in my life and cried. He was so thankful that someone got him such an expensive and sought after gift."

17. SuperAndroid507

Posts: 361; Member since: Jan 06, 2014

Yeah, because, you know, of course, Tim Cook replied, himself, you know, Tim Cook (smh)

11. Planterz

Posts: 2120; Member since: Apr 30, 2012

Billionaire CEO takes 15 seconds to respond to an email for PR purposes! Heartwarming!

6. sebbellic01

Posts: 305; Member since: May 03, 2016

Yeah we get it PA, Tim Cook is a God and we should worship him /s


Posts: 2818; Member since: Oct 03, 2012

Steve Jobs was a idiot in some ways! You are holding it wrong, that was a EPIC FAILURE!

2. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Yet he was also a genius in many ways. Apple designs were much better in his time.

3. 444777

Posts: 399; Member since: May 02, 2016

No they won't. They were fugly. Just look at the IPhone and ip3g and ip4. It was more designed for ergonomics, rather than stylish. A boxy looks always looked head turning. Look at N95 N80 SE850, these are boxy.

22. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

First, you dont get my point, I was comparing previous iPhones with current iPhones Second, you should go out with that mxy guy, you two are perfect for each other (stupid Apple hater + stupid Apple worshipper)

29. Mercedes-Benz

Posts: 403; Member since: Jan 18, 2015

iPhone 4 does looks rather stylish compared to the other plastics android devices when it came out

4. 444777

Posts: 399; Member since: May 02, 2016

A genious in copycat and patent trolling. A genious in not believing technology but brand.

9. kiko007

Posts: 7525; Member since: Feb 17, 2016

A). It is "genius". Learn to use spell check. B). Grow up already!! You gonna sit here and act like what S.Jobs did for the way mobile computing wasn't important when you can't even spell a six letter word!? In what universe do you have the right to talk s**t about anyone?

10. kiko007

Posts: 7525; Member since: Feb 17, 2016

*way mobile computing works*

5. NoAllegiance unregistered

Yeah, but one can only imagine the different route he would of lead Apple to in 2016.

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