Half of in-store smartphone buyers get accessories, here are the most popular ones

Half of in-store smartphone buyers get accessories, here are the most popular ones
Ever wondered what are the most popular accessories people buy for their cell phones? Turns out, if we compare all accessories on a dollar-based value scale, cases are the most popular one, according to market research by NPD. Next, somewhat surprisingly come headphones, obviously pushed by the much higher average price for headphones than for cases. At a distant third and fourth come external batteries, chargers and handsfree headsets.

Looking deeper into what drives someone to buy a case, NPD found that granting maximum protection is the first concern of users and also important are the high quality of build materials and the expectation for the case to not be too bulky, and ruin the design of that high-end phone.

“Smartphones tend to feature slim designs and glass materials, so protection accessories have become a virtual necessity to safeguard smartphone owners’ investments,” industry analysis director at NPD Ben Arnold said. “Price holds less importance than protection on the list of purchase influencers, and consumer concern over the quality of materials indicates the performance of these accessories is more important than their aesthetics or cost.”



Interestingly, nearly half of those buying a smartphone in-store, got some accessory with it, and the spending on decorations and add-ins to the smartphone was much higher in stores than online.

source: NPD via Business Insider



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9 Comments

1. speckledapple

Posts: 902; Member since: Sep 29, 2011

its always cases. always will be.

2. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

I always order my cases online (eBay). Usually a lot cheaper and better looking.

3. goos2134

Posts: 19; Member since: Dec 11, 2011

and crappier

4. xXMAKESHIFTXx

Posts: 38; Member since: Jul 28, 2012

otter box is $15 to $20 cheaper to buy on amazon then at the store, so it is not always "crappy".

5. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

cases on eBay are a little crapper (especially from Chine or HK). But I love my S curve case with stand for my One X. I bought three of them for $8 with free shipping. Not bad at all.

6. willywill_evo

Posts: 162; Member since: Jan 05, 2011

i bought a galaxy s3 on the street brand new, 10 minutes later i was in a VZW buying a screen protector. The last thing i want to get are those little hair lines on my screen

7. 1ceTr0n

Posts: 549; Member since: May 20, 2012

I got a great case for my Galaxy Note when I got it from Costco with accessories bundle. Everyone keeps asking where I got it. It fights snug on the phone, is a smoky flexible rubber so you can see the phone color but not so sticky like rubber so every dirt particle sticks to it

8. whoisnetworkdood

Posts: 27; Member since: Aug 22, 2012

I am one the smart buyers - the half that does not buy accesories in stores - go to AMAZON - way cheaper there.

9. ChafedBanana

Posts: 409; Member since: Sep 20, 2011

Casemate Pop cases are my favorite. I have the white one for my Galaxy Nexus. It protects it well and looks great. As good as the day I got it even 8 months later. White doesn't show scratches and the rubber Casemate uses stays clean.

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