Hacked Sony email discusses product placements for the Sony Xperia Z4 with the new James Bond movie

Hacked Sony email discusses product placements for the Sony Xperia Z4 with the new James Bond movie
So far, the hacked accounts at Sony Pictures wouldn't seem to have anything to do with Sony's mobile division. But as it turns out, some of the leaked email that has been publicized following the hack by North Korea, has to do with the Sony Xperia Z4 smartphone and product placements that the phone is expected to receive in the upcoming James Bond movie.

One leaked email mentions new Sony Xperia Z4 phones with the devices set for release in May and November! According to the same email, actor Daniel Craig and director Sam Mendes will get a look at the renders and have some input on the design of the Xperia Z4 phones. One picture shows what might be the Xperia Z4 with the typical square corners and a glass front and a glass back. Another render shows a device with a metal frame and a new clock design. Yet another image shows some sort of colorful wearable device with a curved display. 

These designs were part of an email that was taken from the inbox of Sony Pictures Entertainment CEO Michael Lynton. The email was written by George Leon, Sony's executive vice president of consumer marketing. The subject of the email was the fees that Sony Pictures could receive with product placements for the new James Bond movie Spectre. One example mentioned by Leon was a $5 million fee that Daniel Craig could collect for posing for a picture while using the Xperia Z4.

According to the leaked email, Sony's electronics division has already budgeted $18 million for Above-the-Line advertising commitments, the $5 million fee to Daniel Craig and a $5 million production budget. The email also discusses the possibility of doing a promotion for the Xperia Z4 without Daniel Craig. The famous Bond gun barrel would be employed, but there would be no Bond.


Meanwhile, the leaked images of the Xperia Z4 show a new clock and a lock screen that changes color to match the color of your Z4. It's hard to believe that all of these images could be revealed thanks to the hackers that broke into Sony's email account.


source: Gizmodo

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28 Comments

1. ianneo

Posts: 42; Member since: Dec 15, 2013

Wouldn't be a surprise since the previous Bond films has Xperias everywhere.

24. InspectorGadget80 unregistered

I was disappointed when I saw the Xperia T in the Bond film and they didn't even use it.

2. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Not a first time Sony been hacked, and they said their technology superior, pftt

6. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Dude a skillfull hacker can literally hack anything...

11. mixedfish

Posts: 1544; Member since: Nov 17, 2013

You being Chinese sure understand why they have superior tech and all, given how much hacking you do in a year.

17. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

So you're indirect saying our technology nis better than them? Thanks

28. Neo_Huang

Posts: 1067; Member since: Dec 06, 2013

Well, nobody can deny that we have good hackers. (Except for maybe Russia)

20. vuyonc

Posts: 1088; Member since: Feb 24, 2014

When did Sony Pictures Entertainment claim to have superior technology?

3. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

$5M to Daniel Craig? That's sure is never going to help Sony sell more phones. Sony is truly run by the stupidest execs.

13. Suo.Eno

Posts: 556; Member since: Feb 17, 2013

Yup. This is so astronomically stupid that it makes the iPhones 6 and 6+ 64GB and up RRPs seems like charity in comparison. For posing in A picture no less!

19. Planterz

Posts: 2120; Member since: Apr 30, 2012

You realize this happens in just about every studio film and TV show, right? Jack Bauer and the "Walking Dead" cast drive Hyundais, In "Swordfish", I'm surprised Hallie Barry's nipples didn't have Dell stickers on them. Bond used Sony Ericsson phones in previous films. Companies pay big bucks to have big stars/characters use/eat/drink their products, and the producers and stars know this, so they milk every cent they can. Companies have been paying for product placement for decades. If it didn't work, they wouldn't be doing it.

4. ManusImperceptus

Posts: 724; Member since: Jun 10, 2014

And once again PA are promoting hacked material, indurectly justifying the hackers actions...

5. vincelongman

Posts: 5625; Member since: Feb 10, 2013

What's the difference between hacked and leaked? Both are against the OEM's will IMO it doesn't make a difference if hacked or leaked The OEMs should have better security if they dont want to get hack or if they dont want stuff leaking

10. mixedfish

Posts: 1544; Member since: Nov 17, 2013

Leak = someone legally obtaining information but illegally releasing. Hack = someone illegally obtaining information and illegality releasing. The difference is pretty night/day, try using your head.

26. marcski07

Posts: 600; Member since: Apr 25, 2014

how can you say a leaked info is legally obtained?? when a classified military ops, is leaked, you think it is legally obtained??

15. lebigmac506

Posts: 56; Member since: Sep 17, 2014

As long as I get what I want, I don't care how it was made. Is that your motto? You prople are the reason both the economy and enviornment are in decline. You sicken me.

7. Mr.Torture

Posts: 25; Member since: Apr 15, 2014

It's disgusting how every tech portal on this planet is having no respect towards Sony and their sensible informations. Cheap click-bait articles all around. I wonder if any of these so called tech portals imagined how would it be to be in the same situation, with tons of your sensible data floating all around web, with absolute disrespect from fellow portals. Sharing all your personal data like it's for the sake of well being of humanity.

8. vincelongman

Posts: 5625; Member since: Feb 10, 2013

Tech websites have always reported on leaks What's the difference between hacked and leaked? Both are against the OEM's will and are with the OEM's sensitive data IMO it doesn't make a difference if hacked or leaked The OEMs should have better security if they dont want to get hack or if they dont want stuff leaking

16. lebigmac506

Posts: 56; Member since: Sep 17, 2014

Hacked information is forcibly stolen with specific intent to do so. Leaked information is trickled down from people with rightful access to said info. There is a major difference.

9. Mr.Torture

Posts: 25; Member since: Apr 15, 2014

Do you go around web, posting the same comment all over again? There is the same comment of yours literally one post above, so why posting it again? And it is TREMENDOUS difference between (very often purposely, for the sake of hype) having a few leaked informations from time to time, and having the sea of your internal and very sensible informations floating around web. If you can't see the difference, there is nothing more to discuss.

12. boosook

Posts: 1442; Member since: Nov 19, 2012

An individual can get paid 5 million dollars just to use a phone in a movie, while so many people do not have 50 cents to buy a bowl of rice every day... just thinking…

14. Suo.Eno

Posts: 556; Member since: Feb 17, 2013

"just to use a phone in a movie" Correction:- not even that, just for posing in a picture. That's a lot worse. Using the phone in some scenes at least would mean a 15 - 20mins total shot say for a 2hr movie.

18. lebigmac506

Posts: 56; Member since: Sep 17, 2014

Craig is also selling the rights to use his image, the bond character, and all sounds/animations related to either. The bond references are whats valued here, its one of the most valuable movie series of all time. 5m for a promo attached to a 5b franchise? Sounds like a good deal to me.

21. mike2959

Posts: 692; Member since: Oct 08, 2011

If a country made a movie about a plot to assassin the pres of US, the US would probably cut off ties, financial aid, condemn them.. Oh and by the way if anyone thinks the US doesn't hack, steal, and monitor every other countries information you're really blind.

22. lebigmac506

Posts: 56; Member since: Sep 17, 2014

There are plenty of assassination movies. JFK, or Lincoln ring any bells?

23. willard12 unregistered

Do they hack by using the internet they created at DARPA?

27. troutsy

Posts: 378; Member since: Feb 17, 2012

You should try watching some american action movies/shows. Plotting to kill important political figures is the plot in about 1/4 of them. You would really enjoy it.

25. fzacek

Posts: 2486; Member since: Jan 26, 2014

Thanks, Kim!...

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