HTC to sell its phones the Xiaomi way in Taiwan, starting February 4th
posted by Alan F. / Jan 28, 2015, 9:29 AM
Xiaomi has been sizzling hot, tripling its smartphone shipments last year alone. The company uses eCommerce platforms along with flash sales to bolster its online presence. But unlike Xiaomi, HTC has long-standing relationships with carriers and retailers, and expects that only 10% of its sales in Taiwan will come from the new online store.
Other manufacturers have also copied Xiaomi. Sony employed Xiaomi's online strategy in Taiwan last year. At the beginning of 2014, such sales accounted for only 10% of the manufacturer's handset revenue in the region. By the end of the year, that figure had doubled to 20%.
Thanks for the tip!
source: FocusTaiwan via GforGames
Posts: 1390; Member since: Oct 05, 2014
HTC what about making your devices affordable...
posted on Jan 28, 2015, 9:35 AM 3
Posts: 1774; Member since: Jul 30, 2013
They will few months before they get bought or declare bankruptcy. Before the HTC police comes with HTC first profit last quarter. That profit was so small that it means nothing. Not to mention Xiaomi is digging HTC's grave in Asia at a great speed.
posted on Jan 28, 2015, 10:22 AM 0
Posts: 178; Member since: Jul 09, 2014
I think more manufacturers need to sell their products using online stores. It would mean official prices, less money loss for logistics, and so on..
posted on Jan 28, 2015, 9:37 AM 9
I don't think so, moving now to online stores from retail stores will result in more people losing their jobs, total bulls**t.
posted on Jan 28, 2015, 9:58 AM 0
Posts: 1088; Member since: Feb 24, 2014
Taking a little power away from carriers and potentially reducing prices in e-commerce is something everyone try out :)
posted on Jan 28, 2015, 11:25 AM 1
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