HTC to sell its phones the Xiaomi way in Taiwan, starting February 4th15
Xiaomi has been sizzling hot, tripling its smartphone shipments last year alone. The company uses eCommerce platforms along with flash sales to bolster its online presence. But unlike Xiaomi, HTC has long-standing relationships with carriers and retailers, and expects that only 10% of its sales in Taiwan will come from the new online store.
Other manufacturers have also copied Xiaomi. Sony employed Xiaomi's online strategy in Taiwan last year. At the beginning of 2014, such sales accounted for only 10% of the manufacturer's handset revenue in the region. By the end of the year, that figure had doubled to 20%.
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source: FocusTaiwan via GforGames