HTC to sell its phones the Xiaomi way in Taiwan, starting February 4th

HTC to sell its phones the Xiaomi way in Taiwan, starting February 4th
If you can't beat 'em, join 'em. On Wednesday, HTC announced that starting one week from today, it will launch a 24-hour online store in Taiwan where the manufacturer will embrace the Xiaomi way of selling hardware. The HTC eStore will commence operations at 10pm Taiwan time next Wednesday, and will initially offer two mid-range handsets. Both the HTC Desire 816G and the HTC Desire 826G will feature octa-core processors and dual SIM slots. HTC expects to add entry-level models to the store some time this year.

Xiaomi has been sizzling hot, tripling its smartphone shipments last year alone. The company uses eCommerce platforms along with flash sales to bolster its online presence. But unlike Xiaomi, HTC has long-standing relationships with carriers and retailers, and expects that only 10% of its sales in Taiwan will come from the new online store.

Other manufacturers have also copied Xiaomi. Sony employed Xiaomi's online strategy in Taiwan last year. At the beginning of 2014, such sales accounted for only 10% of the manufacturer's handset revenue in the region. By the end of the year, that figure had doubled to 20%.

The HTC Desire 526G will be one of two models initially available from the HTC eStore

The HTC Desire 526G will be one of two models initially available from the HTC eStore


Thanks for the tip!

source: FocusTaiwan via GforGames

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15 Comments

1. DeusExCellula

Posts: 1390; Member since: Oct 05, 2014

HTC what about making your devices affordable...

8. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

They will few months before they get bought or declare bankruptcy. Before the HTC police comes with HTC first profit last quarter. That profit was so small that it means nothing. Not to mention Xiaomi is digging HTC's grave in Asia at a great speed.

9. Commentator

Posts: 3722; Member since: Aug 16, 2011

So you say they'll be bought by April? Clock's ticking.

12. LionStone

Posts: 1048; Member since: Dec 10, 2010

lol! You are kidding right!?

15. Paximos

Posts: 282; Member since: Jul 26, 2012

Did you see that talking pig movie?

2. Anterv

Posts: 178; Member since: Jul 09, 2014

I think more manufacturers need to sell their products using online stores. It would mean official prices, less money loss for logistics, and so on..

4. android_hitman unregistered

I don't think so, moving now to online stores from retail stores will result in more people losing their jobs, total bulls**t.

5. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

And you refuse the cheaper phone?

6. AfterShock

Posts: 4146; Member since: Nov 02, 2012

If I can't handle it first at all, I may look away. Not all things I treat like that, but phones is one of the main ones. No squeeze to tease builds no desire to acquire.

10. Commentator

Posts: 3722; Member since: Aug 16, 2011

What's worse: moving to an online-only model and cutting brick and mortar jobs, or going broke because they can't compete and cutting everyone's jobs?

13. NexusX

Posts: 613; Member since: May 16, 2013

you are probably a reseller who scalp people because they dont know any better. i hope they take your jobs

3. hunted

Posts: 403; Member since: Sep 21, 2011

All the best HTC.

7. ryq24

Posts: 874; Member since: Oct 17, 2011

Selling online cut cost but some people still want to hold and test a product personally. Good luck to htc though. Hope they succeed and recover. Same goes to Sony .

11. vuyonc

Posts: 1088; Member since: Feb 24, 2014

Taking a little power away from carriers and potentially reducing prices in e-commerce is something everyone try out :)

14. vuyonc

Posts: 1088; Member since: Feb 24, 2014

*should try out

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