HTC teases huge mobile photography advances in the next 12-18 months

HTC teases huge mobile photography advances in the next 12-18 months
HTC is thinking big in terms of smartphone cameras. In an interview with Vodafone UK, HTC's cam-expert Symon Whitehor reassures us that we'll witness "huge advances in phone optics" in the next 12 to 18 months.” "We’re trying to match the performance of dedicated cameras where one piece of glass inside it costs £3000 alone," explains Whitehor, admitting that HTC won’t match that “in the short term, but we are getting towards those effects."

More specifically, Whitehor and HTC recognize that smartphone cameras have rendered point and shoot cameras effectively obsolete when it comes down to performance and portability. Now, they want to "approach the performance of regular cameras" until it becomes “much harder to justify buying a dedicated camera outside of specialist or nostalgia reasons.” The expert also points out at optical zooming as a "big feature", a deciding factor for smartphone cameras reaching "fully-fledged camera" level. According to him, optical zooming is "not too far off at all for HTC", but "the tech needs to be refined".


It’s good to know that HTC isn’t being overly ambitious with this (although the highlight above does speak otherwise), because the thought of smartphones doing to DLSR cameras the same they did to point-and-shooters seems rather unrealistic at this point.

It looks like HTC is already raising hype for its next year's fagship smartphone and affiliated camera. Some of our readers are a bit weary of HTC hyping its camera technology, as they consider that the UltraPixel imaging in the HTC One and One (M8) didn't live up to its promises. 

While the UltraPixel camera is definitely more impressive on paper than it is in performance, we have to point out that, when it comes to its flagship products, HTC delivers impeccable Android smartphones, all while experimenting with new technology and pursuing innovation - on a strict budget. We are keeping our fingers crossed that HTC's next camera effort will reflect the quality of the rest of its products.

source: Vodafone

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48 Comments

43. lallolu

Posts: 734; Member since: Sep 18, 2012

Start by stopping with the 4MP cameras; ultrapixels or not.

39. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

ULTRAPIXEL is ''hardly'' a Photography innovation....lmao HTC you bunch of scumb#gs, ditch the lame camera tech and just do what others are doing!

29. sniper1087

Posts: 537; Member since: Dec 31, 2011

The ultrapixel is impressive overall, you are only getting a 4mp picture yes, but it takes even better pictures than the S4, from what I have tested in automatic settings, and the S4 is a 13 mp camera. If they added an 8 or 13mp/ultrapixel camera it would have outstanding.

21. refillable

Posts: 1071; Member since: Mar 10, 2014

Lets see in 2015. If they still doesn't advance in the camera department, This Symon Whitehor and his friends must be fired. I mean, Those 1/2.3" Sony sensor, the largest camera sensor on android will get itself kicked by it's slightly bigger 1 inch sensor. Let alone those Ultrapixel cameras competing with DSLRs/MILCs.

20. Slammer

Posts: 1515; Member since: Jun 03, 2010

Considering that Sony, Nokia, Samsung already have a strong presence in stand alone cameras, I would say these companies are also equally working on advanced camera technology to incorporate into smartphones......yes? John B

26. luis.d

Posts: 354; Member since: Dec 04, 2013

It's inevitable. As we speak, they are probably toying with technology that's not to be revealed for three to five years from now on.

19. newbey123

Posts: 706; Member since: Mar 19, 2012

Sounds interesting. Can't wait to see what it is. Good job HTC. Keep up the good work

18. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

They need a 20 mp phone with wide lens built in :P

15. KillerKeyboard

Posts: 372; Member since: Nov 21, 2013

Mmm... Paul Golden working already?

14. AfterShock

Posts: 4147; Member since: Nov 02, 2012

Htc- hating their cameras.

17. papss unregistered

Ha❕ that's one I haven't heard..i own a m8 but you get a ➕ 1

13. dexter_jdr

Posts: 1163; Member since: Jun 28, 2012

LIES!!!!

9. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

HTC teases for future huge disappointment.

6. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

HTC announces "huge mobile photography advances" for next generation flagship: HTC One M9 -- "TripleAxis HyperVision", with three 4MP cameras. (12 months later) HTC One M10 -- "QuadSynergy UltraVision" with four 4MP cameras.

8. zuckerboy

Posts: 898; Member since: Dec 22, 2011

lol good one :D

11. express77 unregistered

HTC will die if they keep putting 4mp camera in flagships. If they refuse to put bigger sensor, costumers will refuse to buy their flagships.

31. a22matic

Posts: 17; Member since: Oct 17, 2012

Like me! I've had HTC phones or the last 4+ years, but have refused to get the One 2013 and One 2014 due to the 4 MP camera. Looks like Sony is my next phone. Hopefully HTC does something different with the camera (bump up in MP) next year.

12. Beijendorf unregistered

Actually, the Toshiba dual-sensor setup gives you high quality 13 MP images using two 5 MP sensors. It's called computational photography, and it's awesome! In a similar style, Pelican Imaging has 16 lenses each capturing a 0.75 MP image. The merged end-result is a high-quality 8 MP image. So if HTC did a dual or triple-sensor setup, each having 4 MP, the end result could be amazing. Instead they have a gimmicky depth-sensing thing that won't work close to objects or in dark areas. I wept a bit inside when they announced that.

23. drazwy

Posts: 377; Member since: Jan 15, 2014

But that's not what HTC has done with their dual cameras.

28. true1984

Posts: 871; Member since: May 23, 2012

thats what he said...

30. Beijendorf unregistered

No, not yet. That's not to say that they won't use such an approach in the future. What they went with instead offers vastly improved autofocus when shooting video compared to the traditional setups. It also uses less battery compared to a computational imagery setup, which may ultimately be why they chose this route.

35. AppleHateBoy unregistered

According to Anand (Anandtech), Galaxy S5 matches the HTC M8 in Autofocus Speed, with a single camera.

38. Beijendorf unregistered

Unlike the S5, the M8's secondary camera determines the focus depth and sets the main camera to it directly. On the S5 you have to go through the whole "focusing" endeavour where you go from minimum to maximum focusing distance so the camera can determine which is most in-focus. It doesn't matter when taking photos, but it makes a world of difference when recording video since the constant refocusing can ruin an otherwise good video.

44. AppleHateBoy unregistered

The so called depth sensor is just a normal camera using a 2 MP sensor (that is meant to be used in a Smartphone Front facing camera). The same algorithms that are used in all smartphone cameras, are used in it as well. What makes you think it helps focus faster. It's just used for the (IMO) gimmicky Duo Camera features.

45. AppleHateBoy unregistered

Anandtech said and I quote: "The secondary sensor in the M8 is actually the front facing camera module from the M7 (OmniVision OV2722, 1080p sensor with 1.4µm pixels)."

34. AppleHateBoy unregistered

m.youtube.com/watch?v=PpwmAtEfiyA

46. The13thKing

Posts: 849; Member since: Feb 26, 2014

Your comment shows what they could've done but didn't. I just hope they'd work on something like this anytime soon or we will not even see htc if a few years.

5. alrightihatepickingusernames

Posts: 474; Member since: Dec 29, 2013

Three cameras?

10. express77 unregistered

But still 4 mp.

4. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Not again htc, focus on the underlying image quality and resolution, not everybody use those bokeh effects.

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