HTC posts revenue decline for April as its U phones failed to catch on

HTC hasn't shared its financial results for the first quarter, but it published its revenue for April and things aren't looking up. The company sees a 9% decrease in revenue, with a 6% drop in total revenue year-over-year. This is an indicator that sales of HTC's newest smartphones, the U Ultra and the U Play, came lower than expected.

Indeed, the devices failed to excite customers and reviewers, leaving both to expect a more memorable and intriguing product. The company has a big launch this month, unveiling the supposedly named HTC U 11 smartphone on May 16. As far as we know, its 'killer feature' is letting you gently squeeze the sides or glide your fingers onto them to select and launch apps. Hopefully, it won't turn out as gimmicky as it sounds.

In the meantime, HTC hopes to reduce its losses by selling a second smartphone factory, the one it has in Shanghai. However, the financial injection from the sale is going into its VR business – a more promising niche than the saturated and difficult smartphone market.


source: DigiTimes

Related phones

U Ultra
  • Display 5.7" 1440 x 2560 pixels
  • Camera 12 MP / 16 MP front
  • Processor Qualcomm Snapdragon 821, Quad-core, 2150 MHz
  • Storage 64 GB + microSDXC
  • Battery 3000 mAh(26h 3G talk time)
U Play
  • Display 5.2" 1080 x 1920 pixels
  • Camera 16 MP / 16 MP front
  • Processor MediaTek Helio P10, Octa-core, 2000 MHz
  • Storage 32 GB + microSDXC
  • Battery 2500 mAh(15.21h 3G talk time)



1. maherk

Posts: 7050; Member since: Feb 10, 2012

Give us the same design as the m7, with 2017 specs, and DON'T take off the 3.5mm, and that will get you back on track HTC. When will they learn to stop all this stubbornness and listen to their fans? It's like they're doing their best to fail.

2. danny_a2005

Posts: 365; Member since: Oct 06, 2011

I know right, and without that black bar, I'm sold, take all my money bye

9. toukale

Posts: 672; Member since: Jun 10, 2015

Man its so easy, how stupid are those folks at HTC they can't think of this /s. Its so easy to be a Monday morning quarterback.

15. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Exactly. I'd take a One M7/M8/M9 with Snapdragon 821 over their latest U phones anytime.

16. Doakie

Posts: 2478; Member since: May 06, 2009

Thanks could hire any 10 of us commenters on here for the day to give them what's important to be competitive in the smartphone market and we would steer them along a more profitable line than this cluster f**k.

20. Nath4N

Posts: 29; Member since: Apr 19, 2014

M9 had almost the same design as M8 and people were outraged. It's not that simple.

22. maherk

Posts: 7050; Member since: Feb 10, 2012

No, people were mad because they did nothing to fix that black bar, they were expecting HTC to either get rid of entirely, or out a fingerprint and capacitive buttons there.

3. bobby84

Posts: 595; Member since: May 13, 2016

Of course why get this over an s8? and two the reviews everywhere are awful

5. trojan_horse

Posts: 5868; Member since: May 06, 2016

And the main deal-breaker of the HTC U phone is the price tag. Wonder when HTC will finally admit that they aren't anymore of the level they used to be, six years ago.

4. Joosty

Posts: 491; Member since: Mar 14, 2013

May the price drops begin...

6. SyCo87

Posts: 331; Member since: Sep 19, 2013

Higher screen to body ratio, metal design, earpiece/bottom stereo speakers, sizeable battery=win.

7. medtxa

Posts: 1655; Member since: Jun 02, 2014

Design is good but ruined with ticker display, seriously those useless off center stripe of screen is ugly.

8. uchihakurtz

Posts: 429; Member since: Nov 12, 2012

Poor use of space and not having a headphone jack is straight up killing a phone formula

10. Guaire

Posts: 897; Member since: Oct 15, 2014

HTC doesn't have anything special at its disposal like Samsung or even Apple. They doesn't command brand loyalty like Apple or even Samsung. Simply put they have to be very generous to win. HTC 10 well received by reviewers, but its sales was a fail.

11. MartyK

Posts: 1043; Member since: Apr 11, 2012

Not to mention, it don't work with Google daydream!

12. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

Remember the "hero phone" anyone? I wonder whatever happened to it.

14. Guaire

Posts: 897; Member since: Oct 15, 2014

It was the A9.

23. kanagadeepan

Posts: 1284; Member since: Jan 24, 2012

Yes, that became a comedy phone as well...

13. redbull1

Posts: 10; Member since: Mar 25, 2015

HTC U11 will be a great phone with top end specs, a great camera, it will have the best speakers on the market. But what will kill the U11 before it even arrives is the lack of marketing and advertising that HTC never seems to put into there phones. I see tons of commercials and banners for Samsung, LG,and Apple but HTC doesn't have the money to properly advertise and market the phone. So the average consumer doesn't know about it and they don't know that it's on par with all the other flagships because they don't see the commercials or hear about it

17. Pitrich

Posts: 239; Member since: Apr 13, 2016

They should have kept building on the H10

18. shamataa

Posts: 257; Member since: Dec 07, 2011

they just don't know what they are even doing anymore.

19. sunnyfpy

Posts: 297; Member since: May 12, 2013

Another casualty of already saturated phone market with poor design and performance.

21. AhmadAlsayegh

Posts: 326; Member since: Jul 18, 2011

I could swear that this is a sign of incompetent leadership! some senior management need to be kicked out of the company! it is just not working!

24. PhoneCritic

Posts: 1382; Member since: Oct 05, 2011

Oh well, HTC's time is over in the mobile space. Its so sad as they had every opportunity to deliver but failed. The same ultra pixel camera on the M8 ( they got cut some slack on the M7 as it was a beautiful design) the black bar never got removed and then the dump BooM sound speakers the very thing that gave them and edge. I said it befor and will say it again. there was a render done a poster on this site that showed what the new M9 could look like and everyone here cried that HTC should contact this guy and use his design ( I went as so far as to e-mail the jpeg to HTC America) as it was what everyone was raving about. Yet HTC came out with the same design again and the M9 got that fatal SoC the SD810 which was really the beginning of the end for HTC. Well I cant see how they will ever recover in the smartphone sector but I wish them well in the VR sector

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