HTC looked into Moto X-like customization, but scrapped the plans

HTC looked into Moto X-like customization, but scrapped the plans
You can plan all you want, but if you don't execute, it doesn't really matter. It seems that HTC had looked into setting up its own customization site, much like the Moto X Moto Maker site. The planning happened last year, but obviously nothing ever came of the planning and the customization idea was ultimately scrapped.

Sources have told The Verge that HTC was planning a customization site for the Sprint HTC Windows Phone 8XT. The site would have been called HTC Design Studio, and it would have included many of the same options that Motorola will have available for the Moto X, like color options for speaker, accents, and the two-tone highlights, as well as personal engraving.

The HTC 8XT customization plans were ultimately dropped because of cost and complexity issues, and the 8XT was released in July with exclusive apps, but the device didn't even have a choice of colors like the HTC 8X did on other carriers.

source: The Verge



1. pradeepreddy

Posts: 65; Member since: Apr 01, 2013

i think Phone manufacturers reached a point where they cannot move further in specs dept, like current quad core & huge ppi screens. Now, looking at different options like colors & looks of phone. gr8, can't wait, what kind of new things come in near future

2. _Bone_

Posts: 2155; Member since: Oct 29, 2012

It's more marketing than user demand anyway, even if I'd buy the Moto X I wouldn't spend too much time customizing it's looks (white's okay), and I seriously doubt ppl. will spend hours on the internet finding the right combo when it's actually a lot better to walk into a story and have physical contact with it before deciding.

3. bugsbunny00

Posts: 2267; Member since: Jun 07, 2013

or(PHONE) it might come with a PONY!..

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.