HTC announces the HTC One (E8) - the HTC One (M8) re-imagined in plastic

Today, HTC announced the new HTC One (E8) - a lower priced version of its flagship phone, the HTC One (M8), which retains most of its premium specs, but the metal sheen is replaced with that of polycarbonate, and the main duo-camera gives way to a no-frills 13MP single rear cam. It seems the phone will be selling only in China, at least for now.

UPDATE: The HTC E8's retail price in China (unlocked) became clear - it is 2799 RMB, or about $447 USD / £267 / €329. Not bad for a pristine set of specs and stereo speakers, but not exactly a Xiaomi killer, either.

Formerly known as the HTC M8 Ace, the HTC One E8 has virtually the same dimensions as its metal-clad brother, but its weight has been reduced by roughly 15 grams to 5.11 oz (145g). You'd be hard-pressed to find significant differences in terms of hardware, too. The One E8 has the same 5-inch 1080p display and runs on the same Snapdragon 801 quad-core CPU with 2GB of RAM. It has 16GB of storage on-board, along with a microSD slot with support for up to 128GB cards. As we mentioned, the main camera has become a 13MP snapper with a BSI sensor and f/2.2 aperture, capable of 1080p video recording. The front camera remains the same 5MP selfie champ. The battery capacity is a decent 2600mAh, and since the E8 is a unibody phone, it won't be user-replaceable.

In terms of connectivity, the One E8 will function on 2G/2.5G (850/900/1800/1900 MHz), 3G (850/900/1900/2100 MHz with HSPA+ up to 42 Mbps), and 4G (China: FDD 1800/2100; FDD-B1/B3; TDD-2600; TDD-B41; Other markets TBA) networks. The phone has two nano SIM slots.

The HTC One E8 runs Android 4.4 KitKat with HTC Sense 6 on top, and includes other HTC staples such as BoomSound front stereo speakers and Sense Voice.

So, is a great design able to transcend such important factors as build materials? Judging by the product images, HTC has done a banger of a job with carving the M8's unmistakeable looks from a material that has nothing to do with metal. Then again, we cannot make final conclusions before we've held the One E8 in one hand, and the One M8 in the other. Although plastic cannot replicate the sturdy feel of cold aluminium in your palm, it has given HTC's designers the liberty to paint the One E8's body in four different colors - namely, Polar White (glossy finish), Electric Crimson (red, glossy finish), Maldives Blue (matte finish), and Misty Gray (dark gray, matte finish, available with either gold or silver-colored ring around the rear camera).

Related phones

One (E8)
  • Display 5.0" 1080 x 1920 pixels
  • Camera 13 MP / 5 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2300 MHz
  • Storage 16 GB + microSDXC
  • Battery 2600 mAh(26.8h 3G talk time)



1. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Good to see HTC getting rid of the 4MP camera and addressing some additional price points. In addition to the plastic build, the E8 is down from 32GB flash to 16GB flash. Might be a really nice phone if HTC managed to use some of the better Nokia-quality plastic.

6. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Remember their OneX an OneXL? Outstanding feel to them. But they were thin around keys an some developed cracks in early white models but was remedied soon after. I've two of them I keep not only because of the wrap over edge screen an sweet display, but because they still look great today.

14. Doakie

Posts: 2478; Member since: May 06, 2009

Hmmmm. This is pretty sad because I had said that if HTC released a polycarbonate M8 with a higher Megapixel than the 4 MP Ultrapixel camera I'd actually take notice. But with the same crappy 13 MP camera as the One Mini 2 I just want to yawn and keep an eye out for something better. Has HTC made a really good camera in recent years that didn't use a gimmick? My old Sensation 4G camera was garbage; was the camera in the One X any good? At that time I was in love with my GS3 and being I was on Sprint I didn't have a chance to check out a One X. Either way; just like the Desire 816 and Mini 2 something about them is totally unappealing. I think those were unappealing because with the use of the same Snapdragon 400 that's in the Moto G I could never imagine paying $400+ for one of them. This one its unappealing because the 13 MP they give you takes crappy pictures. Sigh.... HTC why does every phone you make ALWAYS have one huge compromise in it?

19. CanYouSeeTheLight

Posts: 1122; Member since: Jul 05, 2012

The camera in the One X was pretty decent, not as good as the S3 on daylight but better on low light, on 4.1 it could take 11 photos per second and was way faster than the S3.

21. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Yeah it wasn't the best, but it was pretty decent. It sure was fast though as pointed out. Great looking phone.

26. kaikuheadhunterz

Posts: 1157; Member since: Jul 18, 2013

That's strange. According to GSMArena, the pictures taken with the 13MP camera on the HTC One mini 2 are really good

27. j-rod2079

Posts: 24; Member since: Mar 28, 2013

@ Doakie, the Sprint version of the One X is the EVO 4G LTE. It was a damn good phone, and it also has a memory card slot. And the back was made of metal...except for the plastic part that was removed for the memory card slot access. I still have mine, and it looks and works like brand new! I like it better than my One M7.

28. chocolaking

Posts: 495; Member since: May 22, 2012

I loved my one x+ and that feeling on my hand is still amazing.. I'd be really interested of the E8 . too bad it's china only.. the specs are awesome, and it seems to be a killer price!

22. akki20892

Posts: 3902; Member since: Feb 04, 2013

Soooooooo sexy looking This has to be a flagship.

2. Krjal

Posts: 425; Member since: Dec 19, 2013

I think I'd get this over the m8, sadly. I wasn't impressed with the ultra pixel camera or depth sensor. I wouldn't get the black one though. Those gold highlights that look so nice in press shots always turn out tacky in daylight.

3. AfterShock

Posts: 4146; Member since: Nov 02, 2012

I'd rock one of these to compliment my nexus if they were sold abroad. If it had the 805, i'd learn Chinese. Why HTC why no make for us in NA?

4. The13thKing

Posts: 849; Member since: Feb 26, 2014

Ah .. an M8 without the duo camera .. that's great

5. Mrmark

Posts: 383; Member since: Jan 26, 2013

How come they got rid of dual flash come on!

7. NotAGeek

Posts: 279; Member since: Jan 26, 2014

So they just fill the hole that was supposed to be the place of the depth sensor with a single big flash?

8. aditya.g0110

Posts: 42; Member since: Aug 15, 2013

This would break the sales record of S5

13. MEeee

Posts: 412; Member since: Oct 19, 2011

100,000 E8 to 10 millions S5

9. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

In addition to Apple and Nokia, Samsung should now take notes from HTC even. This is how plastic is used to make a SMARTphone. Good job HTC!

10. tigermcm

Posts: 861; Member since: Sep 02, 2009

since I've never had a metal phone whats the benefits?

15. Doakie

Posts: 2478; Member since: May 06, 2009

Worse reception, and easy to damage; don't ever drop it. That's the only benefits.............

23. tigermcm

Posts: 861; Member since: Sep 02, 2009

noted ill stick with the usual

11. santy

Posts: 60; Member since: Dec 02, 2011

Even cheaper version of M8 looks better than S5. What the hell - even old One X and One XL is better design wise than S5.

12. LeBrownJames

Posts: 201; Member since: Mar 17, 2014

Its like HTC is copying Samsung's strategy of releasing multiple variants of a single model. I prefer this more than the M8.

16. Gamas_K

Posts: 88; Member since: Nov 02, 2013

The back looks ordinary.. nothing special

17. Anshulonweb

Posts: 468; Member since: Feb 07, 2014

rip htc naming scheme.....

18. babyk

Posts: 379; Member since: Nov 03, 2011

htc please get rid of the black bezel htc logo this is total crap at its best. The phone is too long for a 5 inch

20. bobox

Posts: 6; Member since: Jun 03, 2014

its price is almost half cost of M8 in China!! w​n-price-china/

24. NoFanboy

Posts: 300; Member since: Nov 18, 2013

That black and gold though........

25. t_nerd

Posts: 1; Member since: Jun 03, 2014

its funny how a $400 phone sells for double in my country..The m8 is currently priced at $970..i hope the E8 will be affordable..

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