Weird: HTC's U12+ teaser features iPhone components


Yesterday, HTC revealed that it's planning to announce a brand new smartphone during an event held on May 23. While the company doesn't mention the name of the new device, this has to be the HTC U12+, an Android phone that we've already seen in photos and renders.

According to HTC, its upcoming device is "a phone that is more than the sum of its specs." The teaser image for the May 23 event - embedded above -  features various handset components, including a logic board, a battery, and other components. But some of these are definitely not HTC U12+ components, and aren't even related to Android. They are, believe it or not, components found inside Apple's iPhone 6 - a handset released almost 4 years ago. This was first spotted by a user on AnandTech, who says he repairs phones for a living and noticed the iPhone parts instantly. 

Indeed, as you can see below, comparing HTC's teaser to photos of a disassembled iPhone 6 (from iFixit) reveals that at least the logic board and battery are the same, albeit all branding and text has been removed from HTC's image.

It's unclear if HTC is using iPhone 6 parts in its teaser image on purpose, for some mysterious reasons, or just because that photo looks good in the background (and maybe the marketing team behind this simply used a stock photo without realizing there's some iPhone DNA in there).

If the HTC U12+ has anything to do with Apple's iPhones, we'll likely find out what it is on May 23. Stay tuned.


Related phones

U12+
  • Display 6.0" 1440 x 2880 pixels
  • Camera 12 MP / 8 MP front
  • Processor Qualcomm Snapdragon 845, Octa-core, 2800 MHz
  • Storage 128 GB + microSDXC
  • Battery 3500 mAh(23.8h 3G talk time)

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33 Comments

1. piyath

Posts: 2445; Member since: Mar 23, 2012

Omg!! Lol!!!

2. kevin007in

Posts: 327; Member since: Oct 28, 2015

why phonearena always thinks every1 is copying IPHONE. Dont forgot Iphone x copied the notch and almost bezel-less design from Essential phone ( the first to introduce a notch) and almost bezel less front. get a lifeee!!!

3. Florin.T

Posts: 316; Member since: Dec 16, 2013

Who said anything about copying?

5. NateDiaz

Posts: 1088; Member since: Mar 03, 2018

Damn keep this s**t in mind and never talk about notch again "iPhone X was being developed well before the Essential PH1 made its first public appearance" - Evan Blass.

7. Fred3

Posts: 521; Member since: Jan 16, 2018

No...nice try though.

8. kiko007

Posts: 7493; Member since: Feb 17, 2016

What?

18. TechNeck

Posts: 651; Member since: Aug 29, 2014

The development of the Essential PH1 started in 2015, you fr can't even use that.

24. ChicagoBorn

Posts: 101; Member since: Jan 24, 2018

So you think Apple hasn’t been developing the X before 2015? You’re trippin, they develop years ahead every time.

27. NateDiaz

Posts: 1088; Member since: Mar 03, 2018

Development of Essential started in 2015? stfu Android phones don't take that long to develop

29. epdm2be

Posts: 822; Member since: Apr 20, 2012

The Essential's notch is completely different from the iPhone X. The iPhone X uses a big rectangular notch which contains the various sensors and front-camera while the PH-1 has a small square notch which only contains the front-camera. IMHO Essential could (and should) have relocated that camera to the bottom bezel where it's sensors are located to have no top notch at all. Unfortunately most Android copycats copy Apple's rectangular notch and not Essential's squared one. Anyway I don't want either notch. I'd rather have a nice symmetrical top-bottom bezel and a clean design than stupid cut-outs in my screen.

4. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

It definitely won't be using iPhone 6 components, as that would be a step back, unless this is for a mid-range phone, then it might be possible that they're using Apple's components, just like Apple has been using Samsung's components for a while for their flagships.

6. kiko007

Posts: 7493; Member since: Feb 17, 2016

Jesus Christ, what does Apple’s relationship with Samsung have to do with the topic article at all? Are you aware that the iPX only has ONE Samsung made component in it (the screen)? Stop facilitating bullshit, thanks in advance.

17. DRS1977

Posts: 679; Member since: May 27, 2015

What he/she said was true. Too bad it hurt your feeling so much. You a gigantic troll and liar.

23. AmashAziz

Posts: 2923; Member since: Jun 30, 2014

On what basis?

9. JesseJames

Posts: 226; Member since: Feb 22, 2015

Well let's see, htc and apple have licensing agreements between themselves so maybe htc is hinting some sort of new partnership with apple for their next device. Maybe htc will license some form of ios or have some sort of ios services running on their device. Nah, probably not.

10. cmdacos

Posts: 4200; Member since: Nov 01, 2016

Lol irrelevant android brands are funny...

11. antmiu2

Posts: 550; Member since: Jun 19, 2011

lol so another flagship with a subpar

12. fyah_king unregistered

Anandtech= the biggest sheep ever!!!

13. matistight

Posts: 986; Member since: May 13, 2009

They already made a phone that looks like the iPhone 6... (HTC A9)

14. vprasad1

Posts: 24; Member since: Jun 03, 2013

Didn't HTC and Apple enter some kind of cross-licensing agreement back in 2012? Why is this news again?

15. Nimbus

Posts: 442; Member since: Apr 02, 2018

Provide link of iPA post on it or other website blog on it then i can believe.

16. strbckboy

Posts: 20; Member since: Jul 13, 2016

Do a Google search. It is true. But that has nothing to do with HTC using iPhone parts in it's marketing. That was just pure laziness.

30. epdm2be

Posts: 822; Member since: Apr 20, 2012

This isn't about that agreement. It's just a simple teaser photo that includes some cellphone parts. Coincidentally there happen to be some iphone parts in it. The idea is (literally) that their new phone is MORE than the sum of it's parts. Would be nice to finally have the ultra-complete phone that has it all, including IR-blaster, expandable storage, audio-jack, big battery, NFC, inductive charging, big bright amoled-(or at least HQ IPS LCD) screen, fast SoC, loud and clear stereo speakers, fantastic mics, latest BT, no or minimal throttling etc... But knowing HTC's reputation I usually wonder what feature did they ditch this time. :-/

19. KingSam

Posts: 1448; Member since: Mar 13, 2016

Lol probably a stock photo used by the graphic designer.

21. worldpeace

Posts: 3133; Member since: Apr 15, 2016

They should fire that guy.. And they could sue him too..

31. epdm2be

Posts: 822; Member since: Apr 20, 2012

Why? Many graphic designers use stock photo's these days. Did it occur to you that the designer actually paid for this picture and thus has the right to use it in his subsequent graphic designs?

20. vandroid

Posts: 405; Member since: Sep 04, 2012

This would've been a good April fools joke

22. ijuanp03

Posts: 594; Member since: Dec 30, 2014

https://www.cnet.com/news/htc-u12-tweet-iphone-parts/ "We're glad people are studying our teaser so closely. The fact people have noticed parts from different phone models is exactly right – they represent the jumble of parts (specs) that our competitors inelegantly cram into their phones, while the space in the middle outlining HTC's next phone represents 'a phone that is more than the sum of its specs.' To be clear, none of the parts illustrated in the teaser came from the phone we're announcing May 23rd; people will have to tune in to htc.com that day to find out more…" So PhoneArena clearly didn't do their research.

26. Krjal

Posts: 429; Member since: Dec 19, 2013

Thanks for the heads up about the response. I'd just assumed it was marketing making a pretty picture because this kind of thing hardly matters to the general public. Interesting if there's actually some purpose behind the parts' inclusions.

25. waqarz

Posts: 41; Member since: Nov 21, 2012

Yes they have used the iPhone and other phones parts, but there intention is different. HTC tells CNET the parts are indeed being used intentionally. Here's a statement from the company: We're glad people are studying our teaser so closely. The fact people have noticed parts from different phone models is exactly right – they represent the jumble of parts (specs) that our competitors inelegantly cram into their phones, while the space in the middle outlining HTC's next phone represents 'a phone that is more than the sum of its specs.'

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