Will the U12+ be the phoenix to resurrect HTC?

Will the U12+ be the phoenix to resurrect HTC?
HTC does plenty right with its fresh U12+ flagship. Apart from the top-shelf specs like a Snapdragon 845 chipset, QHD+ display, 6GB RAM and dual camera, it throws in many extra thoughtful features that are a rarity on other flagships, and omits stuff we can certainly do without (cough, wireless charging, cough).

For instance, a dual camera kit on the rear that does all the bells and whistles like telephoto zoom and live bokeh effects, is augmented by a dual one at the front, too, which aids in selfie portraits, and, let's face it, you will be using selfies a lot more often for snaps of your indispensable mug, than you would be using the rear camera to snap portraits of others.

Furthermore, perhaps the best new feature that the U12+ brings to the sea of huge 6-inchers this year, is an actual innovative way to navigate those large displays while holding the phone with one hand. Called Edge Sense 2, it allows you to go back with a simple tap on the side of the phone, zoom in by squeezing, or prevent inadvertent rotations by simply holding the phone, all without having to constantly stretch the limits of finger tendon, and risking to drop the big phone in the process.

Add to these innovative navigation features the fact the phone is a multimedia powerhouse with great screen, camera and sound recording/playback abilities, and about the only thing we could desire to have more of on the U12+, is a twice larger battery, so we can always have it on us ready and willing. Will those true differentiators, and the fact that this is the only flagship that doesn't copy the iPhone X this season in any way, neither design-wise, nor gesture-wise, mean that the U12+ may finally be the Phoenix to resurrect HTC from the ashes of its rough patch, after Google poached most of its engineers? Make your bets, ladies and gentlemen, and don't forget to tell us what you think in the comments.

Will the U12+ be the phoenix to resurrect HTC?

Nah, too little, too late
Maybe at a lower price...
Yes, the U12+ is up there with the best this season

Related phones

  • Display 6.0" 1440 x 2880 pixels
  • Camera 12 MP / 8 MP front
  • Processor Qualcomm Snapdragon 845, Octa-core, 2800 MHz
  • Storage 128GB + microSDXC
  • Battery 3500 mAh(23.8h 3G talk time)



1. jigeeboy

Posts: 1; Member since: May 25, 2018

hey phonearena any giveaway or raffle???

7. NateDiaz

Posts: 1094; Member since: Mar 03, 2018

You created an account for a free phone. The answer is No. Now click on your username, go to My Profile and Close Account. Goodbye!

2. AmashAziz

Posts: 2934; Member since: Jun 30, 2014

Phone is great, even for that exorbitant price. But resurrection will require hTc to sacrifice profits for more sales.


Posts: 234; Member since: Sep 24, 2015

Price like iPhone and removing headphone jack is worst decision, if company wants to follow apple look at their software updates follow it not the other things, people who have brain won't spend $800 on htc because who don't have brain already bought iphone. Look at xiaomi from bottom to now on top, lower price and no compromises

4. Nimbus

Posts: 442; Member since: Apr 02, 2018

HTC U12+ is the best phone after Pixel 2 XL and equal to U11+, xperia XZ2/XZ2 Premium while U11+ was equal to xperia XZ Premium,XZ1.

5. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

I really hope so. It depends on the God awful management who their job is to market their friggin' product. Just do it HTC.

6. Whitedot

Posts: 894; Member since: Sep 26, 2017

No, it wont. Hence no unique selling points here, no advertising budget, no essentialsnso to speak. I dont think 4 cameras and squeeze feature wull appeal to an average Joe. Someone said here on PA " HTC lost sense of direction". I would add they also live in the parallel universe. There is no sense OEM in red foe ar least 5 years would be supported by sharholders for so long. I honestly speculate alien invasion or money launderete.

8. shnibz

Posts: 521; Member since: Sep 18, 2011

Having it in carrier stores would be a huge help

9. sissy246

Posts: 7129; Member since: Mar 04, 2015

This does seam to be a nice phone. I hope it will do good but afraid it won't. HTC is bad about not doing good ads.

10. vasra

Posts: 133; Member since: Feb 27, 2014

No. You asked. HTC Mobile will cease to exist within 2 years.

27. LionStone

Posts: 1048; Member since: Dec 10, 2010

HAH! People said that years ago...and still wrong...

11. LetThereBeLight

Posts: 116; Member since: Nov 20, 2014

It is not about how great phones they can make, they made excellent phones before, in fact they invented or developed a lot new and awesome stuff like two camera setup stereo front speakers, all metal unibody casing, it is about their brand managing. They really really suck at that. They were and are quietly brilliant. Too quietly :(

12. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

I hope they come back to their old selves.

13. may_czos

Posts: 958; Member since: Nov 22, 2014

Nah, it's too big. And too expensive.

14. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

"Will those true differentiators, and the fact that this is the only flagship that doesn't copy the iPhone X this season in any way, neither design-wise, nor gesture-wise, mean that the U12+ may finally be the Phoenix to resurrect HTC from the ashes of its rough patch," How on earth does the Galaxy S9/S9+ copy the iPhone X this season design-wise or gesture-wise? I don't think you thought this statement through at all, it seems very heavily biased in Apple's favor, and not at all connected to reality.

15. Doakie

Posts: 2478; Member since: May 06, 2009

I dunno. It's a well rounded phone and was in the running for the flagship I buy this year. However without the Zoe Camera functionality included I'm going to go for the LG G7 instead.

29. LionStone

Posts: 1048; Member since: Dec 10, 2010

Have fun waiting to get the P update...and really, Zoe is the deal breaker for you? When it offers such killer camera capabilities...just the multi mics, audio zoom, USonic with Edge Sense more than makes up for the one tiny Zoe feature.

16. Gadgetex

Posts: 200; Member since: Nov 10, 2013

I noticed that it comes preinstalled with Facebook on it. With Facebook preinstalled I will pass on it. Without Facebook preinstalled it is an option. Perhaps buy it from China without Facebook preinstalled on it.

28. LionStone

Posts: 1048; Member since: Dec 10, 2010

Really? You don't know how to disable an app?

17. Sparkxster

Posts: 1260; Member since: Mar 31, 2017

U12+ has potential to do well but when people are paying a premium price for a flagship phone they expect it to have all the bells and whistles which the u12+ mostly has minus wireless charging...

18. andriodfanboy1

Posts: 170; Member since: Jul 22, 2014

I will not at least without 3.5mm jack

19. dane723

Posts: 6; Member since: Mar 17, 2012

I like the phone No 3.5mm audio jack = dealbreaker

20. Vagabondjonez

Posts: 163; Member since: Jan 21, 2016

No Sprint support with s845 in tow...

22. BadAssAbe

Posts: 509; Member since: Apr 22, 2011

HTC lost the front facing duo speakers, lost the headphone jack, and no OLED I bet they almost added a notch too LOL

23. darkkjedii

Posts: 31764; Member since: Feb 05, 2011

HTC should just go midrange, it’s over for them as a flagship OEM.

25. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

Actually hTC has a midrange Android ONE device named U11 life but all those Chinese OEMs(Huawei, Xiaomi, Honor, OnePlus) are literally killing it when it comes to Midrange & low-end phones. Even they are humiliating brands like Samsung & Motorola. There is literally no chance for hTC to go for midrange but they can if ever they price their phones compitatively against all this chinese OEMs then I can say hTC might succeed.

24. SyCo87

Posts: 331; Member since: Sep 19, 2013

They need carrier support.

26. ebilcake

Posts: 1231; Member since: Jul 16, 2016

If they drop the price a little I'll pick one up.

30. LionStone

Posts: 1048; Member since: Dec 10, 2010

Thankfully no contrived notch...since HTC has been designing high end mobiles for a long time now, they were able to compromise a nice display design without taking the easy way out and just throwing a notch around everything. None of the curved corners on the display either, that just looks so cheesy. Square corners keeps a classic uniform fit. Yes I've seen the cheaper alternatives and they are just that, cheap. They feel cheap and look cheap once you start navigating. You get what you pay for still applies. Got my U12+ on order...

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