HTC M7 to be called HTC One

With the CEO of HTC, Peter Chou, chanting "M7, M7" during HTC's year-end party that was held last week, it would seem a sure thing to predict that the Taiwan based manufacturer would officially name its next flagship phone the HTC M7. But when @evleaks says that the device will be called the HTC One, we have to listen as the serial leaker has a pretty remarkable track record. The phone is expected to be introduced on February 19th at HTC's press event. Rumored to have a 4.7 inch FHD screen, the HTC One will have an industry leading 468ppi pixel density.

If this turns out to be legitimate, is this a good marketing strategy for HTC? The HTC One X and the HTC One X+ never really cut into Samsung's market share and HTC was eclipsed by upstart Chinese OEM's Huawei, ZTE and Lenovo. The HTC DROID DNA/HTC Butterfly seemed to be an indication that things were finally turning in the right direction for HTC. The HTC M7 was going to continue the company's turnaround and it still might, although it will be known as the HTC One.

Will the name bring back memories of the previous HTC One models, or will the seemingly superb specs let the phone do all of the talking?

source: @evleaks via Slashgear