HTC M7 to be called HTC One

HTC M7 to be called HTC One
With the CEO of HTC, Peter Chou, chanting "M7, M7" during HTC's year-end party that was held last week, it would seem a sure thing to predict that the Taiwan based manufacturer would officially name its next flagship phone the HTC M7. But when @evleaks says that the device will be called the HTC One, we have to listen as the serial leaker has a pretty remarkable track record. The phone is expected to be introduced on February 19th at HTC's press event. Rumored to have a 4.7 inch FHD screen, the HTC One will have an industry leading 468ppi pixel density.

If this turns out to be legitimate, is this a good marketing strategy for HTC? The HTC One X and the HTC One X+ never really cut into Samsung's market share and HTC was eclipsed by upstart Chinese OEM's Huawei, ZTE and Lenovo. The HTC DROID DNA/HTC Butterfly seemed to be an indication that things were finally turning in the right direction for HTC. The HTC M7 was going to continue the company's turnaround and it still might, although it will be known as the HTC One.

Will the name bring back memories of the previous HTC One models, or will the seemingly superb specs let the phone do all of the talking?

source: @evleaks via Slashgear

Related phones

One
  • Display 4.7" 1080 x 1920 pixels
  • Camera 4 MP / 2.1 MP front
  • Processor Qualcomm Snapdragon 600, Quad-core, 1700 MHz
  • Storage 64 GB
  • Battery 2300 mAh(18h 3G talk time)

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64 Comments

1. papss unregistered

Won't normal consumers think its older than the one x and one x + just by name? Not so sure that would be a good idea

9. jroc74

Posts: 6023; Member since: Dec 30, 2010

I agree with this. What is going on at HTC...?

10. jsdechavez

Posts: 793; Member since: Jul 20, 2012

So the M7 (HTC One) successor will the HTC One 2? Then the HTC One 3? Oh great.

24. rusticguy

Posts: 2828; Member since: Aug 11, 2012

This one will be called the "New HTC One" next year will again be "New HTC One" and the story continues ... looks like they picked this after they slept with the enemy :)

25. cretinick

Posts: 148; Member since: Jan 25, 2011

The M7 should be the "HTC Two"! Not "HTC One"... If they will name it HTC One, they should at least call it "HTC One: Director's Cut"

60. HDShatter

Posts: 1021; Member since: Jan 17, 2013

HTC M7 sounds nicer than HTC One -insert confusing stuff here-

29. RiseAgainst94

Posts: 281; Member since: Mar 03, 2012

But...they... Cheered "HTC M7"...and I joined them.

50. Jonathan41

Posts: 532; Member since: Mar 22, 2012

They also cheered HTC One lol

62. Coolest4ever7

Posts: 23; Member since: Feb 07, 2013

I literally thought the same thing

2. bonsly16

Posts: 94; Member since: Oct 23, 2011

Will this phone be the "one?"

34. Deaconclgi

Posts: 405; Member since: Nov 03, 2012

No, Neo is the one and not that Super Magnetic one either.

3. rickywinataa

Posts: 262; Member since: Apr 05, 2012

i think they will still use the one branding, it's pretty popular after all like how samsung won't throw away the galaxy s branding & apple won't throw iXXXX name

27. cretinick

Posts: 148; Member since: Jan 25, 2011

They probably gonna use any letter (Like the X, S and V) or cool name after the "One". Like "HTC One M7" or "HTC One Dragonfly".

4. XPERIA-KNIGHT unregistered

Htc "one hundred" might sound better............and litterally those words not 100

12. jsdechavez

Posts: 793; Member since: Jul 20, 2012

so back to nokia's old naming scheme? haha

5. Feanor

Posts: 1346; Member since: Jun 20, 2012

I usually think that building traditions is a good marketing strategy. It makes products memorable. The One series may have not had the anticipated commercial success but it also didn't suffer from bad reputation, so why not?

6. darac

Posts: 2156; Member since: Oct 17, 2011

Better than M7, thats for sure But if they want to create a legacy and brand, I don't understand why they don't go by alphabet here. One B would be fine.

63. Coolest4ever7

Posts: 23; Member since: Feb 07, 2013

One X squared lol

7. Birds

Posts: 1172; Member since: Nov 21, 2011

Ok it is simplistic....I love it.....HTC take my advice with this....Advertise the helll out of this phone....say you thought from the ground up with the device and come up with an interesting reason why you call the HTC M7 the HTC One....

8. papss unregistered

Or it could be called One 2

11. jroc74

Posts: 6023; Member since: Dec 30, 2010

Or One X 2. I agree with your earlier post. Just going by how other things are named....ppl might think this is older than the One X.

13. jsdechavez

Posts: 793; Member since: Jul 20, 2012

Then the One 3.. geez..

18. nyamo

Posts: 274; Member since: Mar 19, 2011

how is that any different than the gs2, gs3, and most likely the gs4?

19. EclipseGSX

Posts: 1773; Member since: Oct 18, 2011

Think about it.. One 3? Two numbers in a name, it's dumb and can be confusing like the new, new iPad. Or the old new iPad :D

26. jcpwn2004

Posts: 314; Member since: Jan 18, 2012

or how about the Htc 2....

38. techtruth

Posts: 30; Member since: Feb 07, 2013

how about htc one xx

39. wendygarett unregistered

One XXX :)

64. rusticguy

Posts: 2828; Member since: Aug 11, 2012

But then that phone would need 128GB storage if it is XXX for XXX

14. affandi

Posts: 85; Member since: Jan 25, 2013

HTC One M7

15. wendygarett unregistered

Bleak? Next!!!

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