HTC M4 brings One style, sensibility downmarket

HTC M4 brings One style, sensibility downmarket
HTC has a certified hit on its hands with the sleek, unibody HTC One -- so it's natural that the company would want to extend its design language to lower price points. Meet the HTC M4 (remember, the One was codenamed M7), which is to the One what the Galaxy S III mini is to the Galaxy S III.

HTC learned well from Samsung: if there's high demand for your flagship, it will be even more popular among those who can only aspire to acquire it. Thus, the M4 (expect it to ship with some manner of One branding) is supposed to be nearly identical -- in appearance, if not in materials, as you can plainly see -- to its big brother. Besides a cookie-cutter form factor (though smaller, to accommodate just a 4.3-inch, 720p display), the M4 also apparently maintains the same design elements in nearly the same positioning as the One, making the two handsets difficult to differentiate.

M4 reportedly steps down the processing power, to just a dual core CPU, and storage is just 16GB, but RAM is still a healthy 2GB, and the camera also contains HTC's lauded (but somewhat controversial) UltraPixel technology. With less powerful components come less stringent power needs, and in this case, HTC has allegedly opted for a 1700mAh, non-removable battery.

Look for the M4 near the end of the second quarter, we hear, when it should ship in LTE configurations, and with Android 4.2 Jelly Bean on board.


Related phones

One mini
  • Display 4.3 inches
    1280 x 720 pixels
  • Camera 4 MP (Single camera)
    1.6 MP front
  • Hardware Qualcomm Snapdragon 400, 1GB RAM
  • Storage 16GB,
  • Battery 1800 mAh
  • OS Android 4.4
    HTC Sense UI

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49 Comments

48. clevername

Posts: 1436; Member since: Jul 11, 2008

Wonder if it will have nokias microphones?

44. Altair

Posts: 367; Member since: Feb 02, 2012

HTC - Silently stealing

41. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Not sure diluting the recognition and praise the One is getting by also fielding an "Almost-a-One" is a good move for HTC. I thought that's HTC was going with this marketing strategy. Now ther'll be this One, that One, and that other One over there. Not really the same power as saying, THE ONE anymore.

37. docj8404

Posts: 73; Member since: Jan 23, 2013

I don't know if I'm a huge HTC fan, but it is nice to see them cater to a market a lot of people are looking for, that being smaller (4.3 - 4.5inch) devices with adequate ram and reasonable processing power along with HD screens, opposed to the usual qHD or below. I personally can never use anything below 4.7inches, but having viable options is a beautiful thing.

30. dexter_jdr

Posts: 1163; Member since: Jun 28, 2012

HTC OneHalf :D

26. AndroSymbo

Posts: 8; Member since: Apr 20, 2013

Iam confused since I dont like big phone i think i will wait to see galaxy s4 mini and galaxy ace 3 and this one to choose from

25. madpiyal

Posts: 108; Member since: Feb 11, 2013

If it comes with dual-core 1.7ghz krait 300, it might be my next phone. It looks better than any midrange phone currently available and coupled with 2gb of ram(Perfect). The only gripe is the non-removable battery. But its contender Xperia SP is already available in market, so HTC better hurry up to put it on sale.

24. trexnkrumpets

Posts: 45; Member since: Jan 15, 2013

Good Job HTC. Now you're getting it! :P

19. rizevnarastek

Posts: 349; Member since: Sep 06, 2012

Fantastic!!!

18. decent4u

Posts: 75; Member since: Apr 26, 2012

HTC Half (One/2) hehe ;)

16. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Ah, the HTC Zero Point Seven! Well done HTC, you've done it again!

12. Joshing4fun

Posts: 1258; Member since: Aug 13, 2010

Weak ass battery = deal breaker

22. cfprelude

Posts: 140; Member since: Oct 27, 2011

not really... you forget that the iphone manages decent battery life with around 1400mah because of the small 4" screen. ~1700 should be adequate for a 4.3" 720p dual core phone.

27. KennethP4V

Posts: 33; Member since: Mar 15, 2013

it also depends on the operating system too. iOS has less tweaks and no gadgets, and none of the extra tingling things, that's y it can last longer. Android alone already has more stuffs running on the background, then Sense 5 would come with Blinkfeed, another major thing running on the background.

34. lovefist unregistered

do you know about the sony xperia s? and how horrible that phone's battery life is? 1750 mah and 4.3" 720p display. that was a good phone but bad battery life. and don't compare battery life to other os coz iphone's battery is not bad.

36. johnriii

Posts: 248; Member since: Oct 17, 2011

HTC consistently puts out phones with average to horrible battery life. maybe the HTC One will buck that trend, but as an owner of three of them in the past, I will say this one will be on par with the Thunderbolt, which was horrific.

9. MrKoles

Posts: 368; Member since: Jan 20, 2013

16 gigs, no microSD, ultrapixel camera, poor battery ---> I´m not going to buy it...sorry HTC, I thought you learnt how to make future-proof :(

20. MrKoles

Posts: 368; Member since: Jan 20, 2013

Oh, haha, HTC fanboys are attacking me with thumb downs...

23. CanYouSeeTheLight

Posts: 1122; Member since: Jul 05, 2012

Not HTC fanboys but people with common sense that do realize this is a mid-range phone not a high end one.

29. MrKoles

Posts: 368; Member since: Jan 20, 2013

and a mid-range phone can´t have those things what other brands give you automatically?

31. dexter_jdr

Posts: 1163; Member since: Jun 28, 2012

thats high end specs in my eyes. exept for that fixed 16gb with no microSD slot and battery size

35. johnriii

Posts: 248; Member since: Oct 17, 2011

the battery size is a killer. we're talking Rezound/thunderbolt like battery life here. should've at least been 2000 mah. HTC just keeps stepping all over themselves....

40. amro99

Posts: 114; Member since: Nov 29, 2012

Too soon to comment on that

7. kclgphilsbsa

Posts: 765; Member since: Jan 21, 2013

Nice one, :) all iphone users myt get this if dey dont want big handsets

6. Rayanx10

Posts: 45; Member since: Mar 30, 2013

amazing HTC i hope you do well in sales

3. Daniel.95

Posts: 89; Member since: Sep 20, 2012

HTC Half :D

15. aditya.k

Posts: 496; Member since: Mar 10, 2013

Haha! Made my day! :'D

2. Jason2k13

Posts: 1489; Member since: Mar 28, 2013

fanboys hating on samsung for making identical devices from low, mid and high range, although xperia and lumia devices have been doing the same thing aswell... since now HTC might be doing the same, i wonder what the fanboys will say.

4. darkskoliro

Posts: 1092; Member since: May 07, 2012

There is a reason why people don't like samsung design language, that is because it has been the same for TWO years, and its quite frankly boring and unexciting with non-premium materials (yes plastic is durable blah blah but looks are more important. and who said metal isnt durable?) I love the idea of a htc one mini! Because you dont get a midrange sized phone with much appreciation these days, and a 4.3" is definitely a deal breaker for those complaining that android flagships are too big, WITH the premium finish! Tell me the last time you saw a nice 4.3" phone with decent specs! (excluding xiaomi)

8. bbblader

Posts: 590; Member since: Oct 24, 2011

Apple: Two years? bitch please we've been doing it for 6 and it will be the same this year too

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