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HTC breaks anti-records, hits a 13-year old financial low

HTC breaks anti-records, hits a 13-year old financial low

Posted: 07 Mar 2018, 06:22 , by Mihail Nikolov

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HTC breaks anti-records, hits a 13-year old financial low

HTC continues falling deeper and deeper into the financial hole following another monthly revenue drop, setting a 13-year low in the process.

How much exactly did the revenue drop? Well, HTC made $89.3 million in revenue for February 2018, which is 23% lower than January ($109.83 million) and 44% lower than February, 2017 ($128.59 million).

The reason behind the drop could be the limited availability of HTC's most recent device – the U11+, which skipped a few important markets like the US, resulting in less sales. Тhe revenue lows will probably continue in March, but the situation could get better in April, when the HTC U12 is expected to come out.

Worth noting is that although the revenue drop has been quite significant, HTC's VR sales have remained steady. Virtual reality products might indeed bе HTC's future, as the company has already sold a major part of its mobile division to Google.

source: Digitimes

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53 Comments

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posted on 07 Mar 2018, 07:35 3

1. pokharkarsaga (Posts: 492; Member since: 23 Feb 2012)

Sell it already.

posted on 07 Mar 2018, 07:41 8

2. cncrim (Posts: 1136; Member since: 15 Aug 2011)

It is too late for HTC to recover from mobile, Chinese geting better and their phone is a lot cheaper too.

posted on 07 Mar 2018, 07:59 4

6. Humanoid (Posts: 789; Member since: 11 Dec 2017)

U11 is 1000x better than op5 or mi6

posted on 07 Mar 2018, 09:50 13

17. acme64 (Posts: 120; Member since: 13 Jul 2015)

tell that to the market

posted on 07 Mar 2018, 14:30

36. Humanoid (Posts: 789; Member since: 11 Dec 2017)

Ppl in China buy what they find cheaper.

U11 has better audio, better for photos, better for videos, faster updates, better design.
U11 is made in Taiwan, not in China. Employee in Taiwan costs much more.

posted on 07 Mar 2018, 12:43 1

33. Techlover2018 (Posts: 80; Member since: 14 Jul 2017)

You have to be kidding me for saying that.

posted on 08 Mar 2018, 06:52

52. P-YWS (Posts: 134; Member since: 12 Aug 2011)

HTC is so much more expensive than them. But, HTC is not so much better, certainly much less than 1000x :)

posted on 08 Mar 2018, 20:35

53. cheetah2k (Posts: 1907; Member since: 16 Jan 2011)

The problem with HTC, is that they're essentially trying to sell a Chinese phone at Samsung prices.. it wont work. the sooner they realize that Oppo, Xiaomi, Meizu and Huawei are their major competitors they'll change the pricing and make volume sales.

Look at HMD (Nokia). They've got the right idea. You can get their current flagship the Nokia 8 for AUD$438 at the moment. Why spend $400 more and get the U11 when the specs are similar.. theres no point!

posted on 07 Mar 2018, 11:47

30. xq10xa (Posts: 790; Member since: 07 Dec 2010)

As long as it's Chinese they don't matter.

posted on 07 Mar 2018, 07:52 7

3. lyndon420 (Posts: 5431; Member since: 11 Jul 2012)

They aren't advertising anymore. They make a solid product. Such a shame.

posted on 07 Mar 2018, 11:12 1

25. NateDiaz (Posts: 454; Member since: 03 Mar 2018)

Prices are something they should look into. It is better to sell more products at small margin than selling none at high margins.

posted on 07 Mar 2018, 07:54 14

4. maherk (Posts: 5746; Member since: 10 Feb 2012)

Their arrogance got them here. When people where asking for OLED screens, smaller bezels, and most importantly a camera worthy of a flagship phone, they kept ignoring what consumers and people started looking somewhere else instead of waiting. And when they released the M10, it was already over.
What HTC needs now, is a U11+ with OLED screen, and much cheaper price, build on some momentum, and then after 3-4 years try competing against with Apple and Samsung, basically they need to copy Huawei's modol.

posted on 07 Mar 2018, 08:00 3

7. Humanoid (Posts: 789; Member since: 11 Dec 2017)

Photos taken by u11 humiliated s8

posted on 07 Mar 2018, 08:57 4

14. maherk (Posts: 5746; Member since: 10 Feb 2012)

Where did you see me complsin about the U11 camera? I specifically said give us an OLED screen on the U11+ and cheaper price, because I know how great and underrated the camera on U11 is. And still, it's a toss up between the S8 and U11's cameras, neither one of them humiliates the other.

posted on 07 Mar 2018, 14:34 2

37. Humanoid (Posts: 789; Member since: 11 Dec 2017)

" Their arrogance got them here. When people where asking for OLED screens, smaller bezels, and most IMPORTANTLY A CAMERA WORTHY of a flagship phone, they kept ignoring what consumers and people started looking somewhere else instead of waiting"

These companies have many clients, just geeks care about OLED X LCD.

posted on 07 Mar 2018, 16:56 2

39. maherk (Posts: 5746; Member since: 10 Feb 2012)

You're out of touch buddy. HTC are losing money because they listen to arrogant costumers like you, who will defend their strategies by not adapting and moving to newer technologies.
Oh, and if only geeks care about OLED, why is it that everyone out there has moved or is planning on moving to OLED very soon?

One more thing I gotta add, HTC definitely doesn't have "many clients", or else you wouldn't see them struggling this much to make money ;)

posted on 07 Mar 2018, 19:28

45. Trex95 (Posts: 1803; Member since: 03 Mar 2013)

Both S8 camera and u11 camera about the same used both phones the only diffrent U11 camera color rendition more true to life no in good lighting unlike oversaturated colors of S8 camera, but in low light S8 better due to the u11 camera overexposed the light in both still and video. HTC fixed it with Htc u11 Plus actullay Used the u11 Plus for one day and return it back 128gb, 6 gig of ram dual sim for w reason screen and desgin bought note 8 instated.

PS. Ordinary U11 has screen issue btw and faced same issue with my previous U11.

https://forum.xda-developers.com/u11/help/horizontal-lines-display-widespread-t3726270

posted on 07 Mar 2018, 08:00 1

9. bur60 (Posts: 973; Member since: 07 Jul 2014)

Yes but instead, to compensate the loss of revenue they come up with sub 1000$ phones.... Like seriously? People already hesitate with the iPhone x and S9, and HTC expects people to put so much for their phones...

posted on 07 Mar 2018, 08:59

15. maherk (Posts: 5746; Member since: 10 Feb 2012)

Exactly, especially when you have a product that only tech savvy people or those who constantly visit tech sites know about. No marketing for their products what so ever.

posted on 07 Mar 2018, 11:15 1

26. NateDiaz (Posts: 454; Member since: 03 Mar 2018)

HTC 10 received positive reviews almost everywhere but still did not sell well. They stopped advertising and increased prices, we all knew HTC would fall.

posted on 07 Mar 2018, 12:15 1

32. PryvateiDz (Posts: 397; Member since: 31 Jul 2011)

Customer service too. Just their overall lack of care and listening to their cutomers. I had 2 issues with my HTC U11 where I needed to send it in for repair. The 1st time it took almost 1 1/2 months to the fact that I had no phone while I was in college, and I sent it in weeks before I had to leave off for school. I had to call over a dozen of times to get any updates, and someone to express that my device was actually being fixed. Had to write to the Better Business Bureau, and even to the HTC CEO himself.

The 2nd time was some weeks ago, despite the fact that their repair center has moved to the US to Texas. I was told it would be a 2 month handling time for my repair. I'm like seriously?! And they offer no replacement for the HTC U11 (as in just sending me a new one). HTC is very arrogant, and just doesn't really care about the consumers anymore. They also never apologized for this, and offered no kind of compassion. Literally lost money waiting on the 1st repair, since I need my phone for my job.

posted on 07 Mar 2018, 07:58 3

5. fyah_king (Posts: 1839; Member since: 22 Jul 2013)

Price the u12 @$400 and I will buy two.:)

posted on 07 Mar 2018, 09:11

16. antroid (Posts: 247; Member since: 24 Jan 2018)

I wish but there is no chance in the world they will price it so low, even lower than op6

posted on 07 Mar 2018, 08:00 1

8. bucknassty (Posts: 668; Member since: 24 Mar 2017)

if they just initially made that u11+ for everyone they probably would have turned around... i'm sorry HTC i really wish you could have made better decisions... i still have my OG Evo... long live the wi-max

posted on 07 Mar 2018, 08:09

10. An.Awesome.Guy (Posts: 636; Member since: 12 Jan 2015)

Sadly ,next year there will be an article says that HTC sales are lowest in 15 years
That is really sad, HTC is a pioneer in mobile phones, look at how there is 2 cameras on many phones or how even Sony copied HTC in phone design
Their software is great too, I think they deserve much better.

posted on 07 Mar 2018, 08:13

12. andriodfanboy1 (Posts: 146; Member since: 22 Jul 2014)

Hate to see them go down like this, last hit in coffin was removing headphone jack, they were on right track with HTC 10 but don't know why messed with next iterations

posted on 07 Mar 2018, 08:48 1

13. Rigmaster (Posts: 46; Member since: 22 Jan 2018)

Can't think of many HTC decisions that didn't limit their market opportunity or sales appeal. HTC Evo released in 2nd half of 2010 but hit US market for major sales in 2011. Has been downhill ever since. I was a big fan of the HTC Evo - not so much of a fan of Sprint so the exclusivity hurt even it's best sales. Never got to all the US providers so many people didn't know about HTC.

The early success just wasn't followed up with anything great soon enough and a comeback makes less since that seeing HTC for what it was - decent company that had a short run that's just over.

HTC phones aren't awful, they just aren't compelling. In an age where it's either behemoth iOS or Samsung Sense, and a few other UI-over-Android features where the size of the user-community also matters, HTC can't win.

I don't see them surviving as a major player without doing pure Android play phones going forward.

posted on 07 Mar 2018, 09:52 3

18. acme64 (Posts: 120; Member since: 13 Jul 2015)

I want an anniversary edition of the m7 with current specs, keep everything esle the same. God i'd be all over that.

posted on 07 Mar 2018, 10:19 3

19. PhoneCritic (Posts: 1272; Member since: 05 Oct 2011)

I would also like to see that. I can't beat this dead horse enough. If HTC had followed the design concept that was put forward on PA a while back( for the M8) when the M7 was riding high ( best designed Android phone back then so much so Apple decided to copy HTC for their 6/s,7/s - 8 devices). Perhaps it would be a different story today.

What hindered HTC was Peter Chu's insistence on keeping the 4Up camera
(at a time when 8 and 12 mp cameras were standard and 16 mp was tops).
No- same thing on the M8 with a secondary camera for just depth and the bokhen effect that the current Google pixels does so well with one camera.

It also didn't help that the chair woman/CEO of HTC was caught using her iPhone around town while shopping (my goodness why the heck run a mobile company when you don.t use and stand behind the products your company produces)

But what really killed HTC was QA with the crappy 810 SoC that throttled and overhead like heck. (Why HTC just didn't just humble itself and just go with Samsung's Exynos or Nvidia's Socs is beyond me)

Sad to see this ( I was an HTC Fan for so long) but this is HTC=How To not run a Company ( Ms chairwoman/Peter Cho

posted on 07 Mar 2018, 12:45

34. acme64 (Posts: 120; Member since: 13 Jul 2015)

my guess is the camera thing was a way to avoid paying Sony for their modules. the SoC problem affected everyone that used the 810 so i can't really blame them for that one.

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