Google pushing the cloud with new Google Play ads

Google pushing the cloud with new Google Play ads
The Google Play Store hasn't really been around too long, but Google has given it premium visibility on its black navigation bar on each Google product page; and obviously, the Play Store is an integral part of the Android experience. But, apparently, the Store isn't getting enough visibility, or at least Google thinks maybe people don't fully grasp the benefits of the Play Store. 

Enter: Google Play Store commercials. The commercials are typical Google oddities, wherein you don't actually see the product being pushed, nor really anything computer related at all. Instead, you get a guy in a white coat with bananas and mirrors and liquid. Apparently, Google thinks it's best to just explain the benefits of the Play Store without actually showing the product in action at all. 

This is just a very odd way to go about it. We're not sure how a commercial is supposed to assume that the target doesn't know how a product works, and will learn without seeing the product. Especially when you're talking about music purchases, which are instantly available on your Android devices, but only if you've drilled into the Music app settings to enable it. Unlike all other Google apps, that one doesn't automatically pull your account data on the first start. 



FEATURED VIDEO

10 Comments

1. cheeseycheeser

Posts: 413; Member since: Mar 24, 2011

The banana one makes NO SENSE whatsoever. And I actually understand what they're talking about. Please never show it on tv. Google Play is really great though.

2. eDiesel

Posts: 142; Member since: Mar 17, 2012

Thanx for the laugh. I love Google.

3. scotty0717

Posts: 10; Member since: Aug 11, 2011

That is too funny... and what a great way to get a point across. If you don't get it....well you must still use iTunes to sync your music. ; -)

4. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

i don't even have iTunes installed and i've never had a problem. xD

5. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

oh ho ho ho, that's pretty clever...i'm still mad at them for the stupid name change though. >>

6. Non_Sequitur

Posts: 1111; Member since: Mar 16, 2012

I don't think it was a bad idea.

7. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

clouds....

8. tlsmithsr

Posts: 81; Member since: Sep 28, 2010

I love google play

10. matrix_neo

Posts: 334; Member since: Nov 03, 2011

The title should be 101 reasons not to but iOS/WP. You're just wasting your time, android is completely far fom what it was written in the list. Besides the one who wrote it is a guest, he/she might working in apple or ms. It's a big lie, and don't fool yourself about it, you might ended an insane person lol

11. matrix_neo

Posts: 334; Member since: Nov 03, 2011

Opps Gener3l deleted his comment, no more no.9 comment.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.