Google promotes #SwitchtoPixel with new video praising the phone's camera

Google will be holding it's next Made by Google event on October 15th during which it will introduce the Pixel 4 and Pixel 4 XL. In advance of this announcement, and in the wake of Apple's camera-centric iPhone upgrade, Google released a video today urging consumers to #SwitchtoPixel. The actual title of the 30-second clip is Shoot Like a Pro and it stars a "real person, paid for their opinion."

This real person notes on the video that she was having trouble with her old phone, but was scared about switching to a Pixel. However, she states that after switching, she fell in love with the Pixel camera. She mentions Night Mode, which allows users to take viewable pictures under low-light conditions. And after taking a photo with the Pixel and posting it to Instagram, her friends asked "What camera did you use? What DSLR?" The tag line "It's time to #SwitchtoPixel" is actually incorrect. If you can wait for the new Pixel 4 or Pixel 4 XL to be released late next month, THAT will be the time to #SwitchtoPixel.

The new Pixels will have an improved version of Night Sight that will shoot with longer exposure times

The new Pixel handsets will still have the 12.2MP rear camera but with a wider f/1.6 aperture to let more light in. And there will be a second 16MP telephoto camera with 5x optical zoom. Night Sight will be enhanced to allow for longer exposures and this will give users the opportunity to partake in Astrophotography. In other words, the Pixel 4 series will be able to snap images of the night sky. You'll be taking photos of so many stars that you might consider yourself a paparazzi. In front will be an 8.1MP selfie snapper.

From day one, photographs delivered by the Pixel handsets have been considered among the best, if not the best, produced by a smartphone camera. And Google was able to do this with a single 12.2MP camera on the back. The secret, of course, is in the image processing. But Apple even did Google one better with the upcoming update that will deliver Deep Fusion to the iPhone. This picks out the best pixels from nine different exposures to create the best possible photograph with sharper images and less noise. The Pixels use HDR+ which combines multiple exposures to create the best picture.

Other new features include Motion Sense which uses radar-based technology developed by Google to allow hand gestures to control the device. Because it uses radar, the feature has not been approved for use in every country but it will be enabled in the states. With the wave of a hand, users will be able to skip songs and videos, dismiss alarms and timers, reject a phone call and more. In addition, Google is using a more secure 3D version of Face unlock that will be the only biometric security feature on the phone. There is no in-screen fingerprint reader and the rear-facing fingerprint button is also no more. The facial recognition system will not only unlock the phone, it will verify the identity of the user for transactions going through the Google Pay mobile payment service.

The new Pixels will also have 6GB of memory, 50% more than any other Pixel handset on the face of the earth. It would appear, however, that the configuration choices will be limited again to 64GB and 128GB. The 5.7-inch AMOLED display on the Pixel 4 and the 6.2-inch AMOLED screen on the Pixel 4 XL will both refresh at 90Hz. This will allow for smoother scrolling and mobile video gameplay; in addition, a new feature called Ambient EQ will automatically adjust the white balance depending on ambient lighting.

So if you do plan to #SwitchtoPixel, your best bet is to wait until next month.

Related phones

Pixel 4
  • Display 5.7" 1080 x 2280 pixels
  • Camera 12.2 MP / 8 MP front
  • Processor Qualcomm Snapdragon 855, Octa-core, 2840 MHz
  • Storage 64 GB
  • Battery 2800 mAh
Pixel 4 XL
  • Display 6.3" 1440 x 3040 pixels
  • Camera 12.2 MP / 8 MP front
  • Processor Qualcomm Snapdragon 855, Octa-core, 2840 MHz
  • Storage 64 GB
  • Battery 3700 mAh



1. Venom

Posts: 3684; Member since: Dec 14, 2017

Well Pixel phones have the best camera of any phone.

2. lyndon420

Posts: 6818; Member since: Jul 11, 2012 fps what-so-ever? Hmmm...throw in a headphone jack Google, and I'll consider getting my first (uhhhg)...pixel...

3. meanestgenius

Posts: 22198; Member since: May 28, 2014

Well, these new Pixels certainly do seem intriguing. I just hope that they launch without the multiple issues that Googles Pixels have been known for. If all goes well with the launch and they stay relatively bug free, I may actually give a flagship Pixel a chance. They do have great cameras, even though they aren’t regarded as the best anymore since they’ve been beaten. I gotta say though, I’ve seen some Pixel users bash other smartphone OEM’s smartphones for not having a physical FPS, no headphone jack, no micro-sd card slot, calling multiple cameras “gimmicks” that aren’t needed....and here we now have Google doing the exact same thing those other OEM’s are doing. I really hope those individuals keep that same energy and bash Google for these omissions.

9. TBomb

Posts: 1551; Member since: Dec 28, 2012

Re: The gimmicks that you mention that Google is now adding to their phones... sometimes you have to do it because consumers demand it. Other times you have to drop something because it loses it's strength in the argument. Google COULD (hypothetically) have a single DSLR camera on the back of the phone that is better than any other phone out there, but humans are sheep and so every other OEM having 3 cameras minimum would require Google to also have multiple to sell anything because consumers need to have more. Google could also keep a headphone jack (hypothetically) but 10 years from now when no one has it, people are going to be saying "What's a headphone jack?" and it could actually be more expensive/difficult to keep it in there. People will associate it with being "so pre-2020" that it makes it look bad. And then other times, a company can get it wrong.... but they'll never admit it. Although, I bet a humble approach during a product announcement would help a product sell... in a weird way.

10. meanestgenius

Posts: 22198; Member since: May 28, 2014

All I'm saying is that I want all of those Pixel fans that bashed other OEM's for doing to not be a hypocrite. Keep that same energy and bash Google for doing it to, or they'll have proven their hypocrisy.

12. TBomb

Posts: 1551; Member since: Dec 28, 2012

That's fair. I agree wit that statement.

4. ahmadkun

Posts: 608; Member since: May 02, 2016

I like Pixel Phones but I'm addicted to the Galaxy Note..but one coming

5. gadgetpower

Posts: 273; Member since: Aug 23, 2019

Seems nice but apple is the best choice overall

6. Ampo2412

Posts: 14; Member since: Aug 19, 2016

The 4XL is the one I'm interested in. I'm just done with the same old, same old that we get with iPhones. Every new iOS version is so full of bugs, the iPhone costs so much and they're always behind with the latest features. I'll keep my iPad but I want to see what the Pixels and Android can do first hand.

7. meanestgenius

Posts: 22198; Member since: May 28, 2014

Just so you know, the flagship Pixels are notorious for being full of bugs, and have been a bit overpriced for what they offer. The Pixel 4 line seems to be bringing some new features, so it may be worth the asking price, if the issues that come with the updates are kept to a minimum.

8. Vancetastic

Posts: 1522; Member since: May 17, 2017

I know that I'd never be an early adopter of one. Maybe the 3a has less issues because it was released later, after some of the bugs were worked out?

11. meanestgenius

Posts: 22198; Member since: May 28, 2014

I'm thinking that's could be the case, or that Google isn't good at optimizing higher spec'd hardware with it's software.

13. rsiders

Posts: 1970; Member since: Nov 17, 2011

The new Pixels sound intriguing but the smaller batteries just don't sound promising especially with 90hz refresh rate screens. If the battery life is stellar I would consider one but I'm already getting breathe easy battery life on my OP7 Pro and I'm not convinced having a slightly better camera is worth that trade off.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.