Google picks up a $2.72 billion fine by the EU for abuse of power

Google picks up a $2.72 billion fine by the EU for abuse of power
The EU has been investigating Google for some time now, in connection with its Google Shopping service. According to the European Commission, Big G has abused its power as the leading search engine, in order to promote Google Shopping over its competitors in the price-comparison market.

The investigation concluded today, and the Commission has fined Google €2.42 billion ($2.72 billion), after it found Google guilty of breaching EU antitrust rules. The tech giant must end the practice of unfairly promoting its service over others via its search engine within 90 days, or it will face a penalty of up to 5% of the average daily worldwide turnover of its parent, Alphabet. Needless to say, that's a lot of money.

According to regulators, Google's illegal practices have resulted in some of its competitors losing up to 92% of their traffic. The official press release claims that some competitors managed to recover a portion of their lost traffic, “but never in full.”

source: Europa via Engadget



2. Tziggy14

Posts: 624; Member since: Sep 02, 2014

Google needs to leave Europe and see how these EU beaucuracies will survive the backlash from their citizens. They will be begging to Google to come back.

9. Leo_MC

Posts: 7210; Member since: Dec 02, 2011

We'll be using... Bing.

11. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

If Google leaves Europe, many countries will triggered article 50 and make EU collapse. This is why I support Brexit in the beginning.

22. RebelwithoutaClue unregistered

Brexit hurts England more than it does Europe. But good riddens to England anyway.

39. Leo_MC

Posts: 7210; Member since: Dec 02, 2011

Google is not stupid to leave the biggest market, because of this "tiny" (considering the profits it makes in EU) fine. Oh, and we'll soon be seeing how GB is going to handle brexit when EU will retreat it's financial hubs from London.

3. Papa_Ji

Posts: 838; Member since: Jun 27, 2016

Just ban the google..

4. mrochester

Posts: 978; Member since: Aug 17, 2014

Couldn't happen to a more deserving, anti-competitive company.

5. NoAllegiance unregistered

"Investigating for some time now", it's like the EU were purposefully looking for money from Google.

7. HillaryClinton2020

Posts: 191; Member since: Feb 08, 2017

Bravo and kudos to EU, hope it can become one unify country with love, send Google back to where it is. Long live EU justice for EU

12. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Don't worry, EU is already a one unify country, everyone inside have to use one currency, criminal can freely drive from Hungary to Spain without border check. Just like from Ohio to Arizona. EU is a country and Germany France Italy are not, they're act as an EU's state.

13. lpratas

Posts: 398; Member since: Nov 09, 2011

Go take a walk with your childish iPhone.

17. lpratas

Posts: 398; Member since: Nov 09, 2011

Or better, childish and tainted iPhone.

23. RebelwithoutaClue unregistered

It will never be one country and no one in the EU ever wants that. And send Google back to where it is? Where would that be?

8. joevsyou

Posts: 1091; Member since: Feb 28, 2015

how in hell can you be labelled unfairly when you are promoting your very own product on your very own website?

10. Leo_MC

Posts: 7210; Member since: Dec 02, 2011

The promoting took place in the search engine and not on Google's presentation site.

25. Techist

Posts: 311; Member since: Jan 27, 2015

It is Google's search engine, not the EU's. And it is not the only search engine out there - there are plenty of other options, and people have choice. It is just as easy to utilize any other search engine as it is to use Google. It just so happens that people, without any coercion whatsoever, like Google's search engine more than any others, and so Google is being punished for that!

34. Leo_MC

Posts: 7210; Member since: Dec 02, 2011

A "search engine" should do just that: searches. I don't know in what corner of the world you live in, but in EU advertising is done only if the promoter follows some rules - one of them being marking the add as being add - which Google broke. If I'm looking for the most popular smartphone, I don't need Google to show me his Pixel first, I need to see the iPhone (or a Galaxy at least).

16. omnitech

Posts: 1131; Member since: Sep 28, 2016

Not sure how Apple avoids this. Government should jump in for sure. Any company that makes 200 billion liquid profits from sheep like Leo MC must be doing something similar to this or what Microsoft got tagged for during the Netscape fiasco.

20. mrochester

Posts: 978; Member since: Aug 17, 2014

Apple got to where they are from making great products. Google would be wise to learn from that instead of engaging in anti-competitive practices.

24. RebelwithoutaClue unregistered

Oh please, the only reason Apple hasn't been sued is that they don't have the dominant market share. There are plenty of anti-competitive practices that will be addressed if Apple had a dominant share.

26. Techist

Posts: 311; Member since: Jan 27, 2015

Actually, Google has created such a great product - their Google search engine - that it commands about 95% global market share, despite the fact that it is just as easy for people to use Bing, DuckDuckGo, Yahoo, etc. Instead of, try,, etc. People know this. But they mostly go to Google precisely because in their opinion it is far and away the best of the lot, a product so great that "Google" and "googling" have now become verbs meaning searching for information on the internet. Apple have made great products. Google's search engine is an even greater product.

40. Leo_MC

Posts: 7210; Member since: Dec 02, 2011

Blow me, beautiful (if you're a pretty girl; if you're ugly or a man, lick my sheep shoes). So far, I paid for 3 Apple phones 350 euro (total), out of which 70 euro was VAT, 45 euro were taxes, someone paid the transportation, the storage etc. So, Apple got no more than 200 euro from me in exchange for 3 phones. Wouldn't you say this "sheep" has made a good deal so far?

18. Mopowa21

Posts: 33; Member since: Jan 16, 2017

Maybe I'm reading this wrong but sounds like ur walking into a apple store looking for a surface then get mad when they don't have it.

27. Techist

Posts: 311; Member since: Jan 27, 2015

And then the store gets fined because they are not advertising or selling Surface products!

19. trojan_horse

Posts: 5868; Member since: May 06, 2016

Greedy EU at it's best.

41. ibend

Posts: 6747; Member since: Sep 30, 2014

google should just disable google shopping for entire EU, and see them suffers

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