We are selling the Nexus 6 in a way most people are used to buying it," said Hiroshi Lockheimer, VP of Android engineering at Google.This is a veritable U-turn in Google's strategy - the Nexus 6, as all other flagship phones, is selling for $649 unlocked, and the usual subsidized price with a two-year contract, but this time on all five major carriers in the US. "
Here is why Google decided to go with the beaten path when it came to the Nexus 6, and release a no-holds-barred device, pricing it accordingly. According to Sandeep Waraich, a product manager for the Nexus 6: "It was a deliberate decision to push the boundaries on technology. We first arrived at the solution, then the price." There you have it. Actually, Google's folks think that this way the Nexus 6 might sell more than the previous editions, as it will have much more visibility in carrier stories, and availability from the manufacturer, for whom this will be hero device, earning respectable margins. We'll see if that credo pans out when the first sales numbers start to trickle in.