There was a lot of discussion about what these changes meant. However, given the ubiquity of Google’s services, most people accepted the “cost” of these free products, email, YouTube, Google+, Google Docs, Google Play, Android, and beyond, and the data collection continued.
The letter makes twelve recommendations as to how Google might refine its policy. The first five outline how the internet search and ad company might tell its users about how information and browsing records are kept and used, as well as location data and credit card data. The rest is asking Google to clearly and simply outline to users what the company’s intentions are and allow people to opt out from bundling data.
Of course, this data is collected to provide hyper-accurate demographic data to businesses that want to sell you stuff. Google Ads are the main source of revenue for the company, and some think Google may test the EU’s resolve on the matter.
The timing of this letter is probably not a coincidence, since Google is already discussing with the EU questions being raised about the company’s business practices with regards to search advertising versus its competitors.