Google goes poetic in new Galaxy Nexus commercial

Google goes poetic in new Galaxy Nexus commercial
Along with the launch of the Samsung Galaxy Nexus in the UK, Google has released a new commercial for the device entitled "Calling all..." which shows off the more poetic side of Google that we've seen in many of the new Chrome commercials. 

We're not sure who Google hired in its marketing department, but we're liking the results. The commercial is shot beautifully and includes a poem, which we'll assume is entitled "Calling all". The poem highlights the main features of the Nexus and Ice Cream Sandwich, while easily relating those features to everyday activities for casual users rather than focusing on the coolest options for the most hardcore users. 

Overall, we think it's a very well done commercial. Now, we'll just have to see if it helps move product. If it eventually comes out that the commercial itself was shot with a Nexus, we'll be far more impressed, but that seems unlikely.

In addition to the commercial, there are a number of new videos on the official Google Nexus YouTube page, including a "Getting Started" video for US and international users as well as videos on the major features of the Nexus and ICS.

source: Google

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15 Comments

1. Rayzin

Posts: 83; Member since: Oct 27, 2011

Calling all cheesy advertising campaigns.

12. Rayzin

Posts: 83; Member since: Oct 27, 2011

Just because you want the phone doesn't mean you have to like the commercial for it.

2. protozeloz

Posts: 5396; Member since: Sep 16, 2010

3. Rayzin

Posts: 83; Member since: Oct 27, 2011

I'll admit, it will appeal to a lot of demographics, but come on... I'm not buying an eco-friendly car. This commercial needs to show you why this phone is cutting edge technology without seeming like it's advertising to children. Just the impression it gave me...

4. MichaelHeller

Posts: 2734; Member since: May 26, 2011

Would you rather it repeated the word "magic" to get that effect?

5. roldefol

Posts: 4744; Member since: Jan 28, 2011

They need to do something different, I agree. Verizon's LTE and Droid ads have been so sterile, dark and forboding lately. Show us the positive side of the new tech!

10. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

NOOOO! I LIKE THE DARK ADS! tech needs that bad assness! >:D

13. Jobes

Posts: 364; Member since: Oct 27, 2011

I say they just throw something new into their ads like Michael said lol maybe include "Magic" "Revolutionary" and "You'll LOVE this phone" and for good measure maybe throw in a "This changes everything again" or "The BEST Android phone YET!!" /shrug ;)

6. testman22

Posts: 339; Member since: Nov 03, 2009

Where can i find myself one of those curved icecream sandwhiches? That looked delicous

7. mozes316

Posts: 144; Member since: Sep 30, 2011

So I guess I'm the only one that wants the phone even more because of this commercial... lol

8. GYNGA

Posts: 19; Member since: Dec 08, 2010

What a phone...

9. DR2703

Posts: 4; Member since: Jul 05, 2010

I like it because if you want to take on the big piece o' fruit, you need to appeal to a softer side. The Droid Razr commercials are made for Xbox 360 Gears of War users. If Apple is great with marketing, then why can't Google be? It is what sells the phone and you need to appeal to the masses with "touchy feely". It is what it is.

11. Rayzin

Posts: 83; Member since: Oct 27, 2011

I'm not quite sure what I was imagining the commercial to be like. I think I wanted something a bit darker and not so "touchy feely". But that would probably only appeal to the techies out there. I just don't like the idea of someone seeing that commercial and then I chime in "That's the phone I want!". And I do really want this phone.

14. CannedKarma

Posts: 19; Member since: Oct 22, 2011

So Google makes a commercial with a wide-ranging demographic appeal and people start to complain about how it's not dark enough? I'd think that Apple's advertising (which this surely borrowed at least a few pages from) is more than enough concrete proof that this is the approach that works best in the markets the device is being targeted toward. This isn't about being 'touchy-feely'; it's about grabbing the attention of as many people as you possibly can and incenting them to buy your product. That's the entire purpose of marketing, and this commercial exemplifies just that.

15. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

yeah, i liked the ad they did here but i also like the Droid Does ads too.

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