Google cracks down on notification tray ads and in-app billing in new Play policies

Google cracks down on notification tray ads and in-app billing in new Play policies
Android may be an open platform, but the Google Play Store does have rules that developers must follow; and today, Google updated those policies. There are a number of changes and clarifications to the policies, and some are very welcome changes. The biggest new change is that Google is now banning apps that generate ads masking as notifications.

Google has added a new "System Interference" section to the policy which will crack down on apps that "make changes to the user’s device outside of the app without the user’s knowledge and consent." This means apps will no longer be allowed to either make ads in the notification tray or place an ad on your homescreen in the form of a shortcut. Google has also clarified the gambling policies to be more comprehensive, and that apps will not be able to offer incentives for rating the app. Additionally, an app cannot have ads that are impossible to dismiss without triggering the ad. 

Hate speech regulations have been broadened both in what constitutes hate speech, and also in that the regulations will apply to everything that is publicly displayed though Google Play. Lastly, Google is saying that all games must use Google Play's in-app billing system. 

All apps and updates will have to follow these rules starting today. If an app is found to be in violation, the developer will get an e-mail about the issue, and have 30 days to fix whatever was wrong. If the issue isn't fixed in 30 days, the app will be pulled from the Play Store. 



1. amiaq

Posts: 509; Member since: Jun 30, 2012

About time, one reason I do not try new "unknown"/non established apps is because of this notification issue. I hope most reasonable developers will benefit from this crackdown.

2. YaBoiDre10

Posts: 84; Member since: Nov 15, 2012

It's about time. I was getting tired of hearing android has "viruses."

3. davenycept

Posts: 200; Member since: Jul 03, 2012

I'm glad Android is finally waking up.. I'm glad they FINALLY got rid of that distasteful app called "angry trayvon".. what made it worse was that the app was removed/ added about 10 times before not showing up anymore... the app was briefly available on IOS But was quickly and permanently removed unlike the android version.. more app doesn't always mean better

4. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Finally! Now apps can stop asking me to rate five stars in the Play Store. That s--- was really annoying...

5. bugsbunny00

Posts: 2267; Member since: Jun 07, 2013

yes ban those ads.

6. mr.techdude

Posts: 571; Member since: Nov 19, 2012

When ever you are getting ads on ur notification bar just hold on the add until its says 'app info' press it and untick the 'show notifications' hope that helps guys

8. Jobayer

Posts: 167; Member since: Feb 22, 2013

i know r8 :) have been using it for along time !

9. crazymonkey05

Posts: 189; Member since: Nov 20, 2012

This is only for android 4.0 and above BTW

13. quesoesgrande

Posts: 217; Member since: Aug 03, 2011

I believe its 4.1 and above, though I could be wrong.

7. Android4Ever

Posts: 89; Member since: Aug 12, 2013

About f*cking time...

10. nasznjoka

Posts: 418; Member since: Oct 05, 2012

Actually its not when they detect your app doing so, but its definetly from today the day of receiving the mail count 30 days to come any app that violates those new policy rules is going to be pulled out of the store! So its either you do that voluntarily or wait for the actions! I don't know whats gona happen to startapp ads network

11. marbovo

Posts: 658; Member since: May 16, 2013

I don´t think it is gonna change at all, it says "without the user’s knowledge and consent." So the Apps will have to ask for the user to allow it otherwise we will not be able to use the apps.

14. rallyguy

Posts: 620; Member since: Mar 13, 2012

A good portion yes. There are many apps I decided not to download because there were too many permissions needed. But many people don't look. And they'll still complain about Android and the ads even after they approved them.

12. AfterShock

Posts: 4147; Member since: Nov 02, 2012

A good move. I don't install a lot of crappy apps so I've only saw this happen once on my phone.

15. k1ng617

Posts: 270; Member since: Oct 13, 2009

Very welcome changes! Thanks!

16. scsa852k

Posts: 331; Member since: Oct 16, 2012


17. speckledapple

Posts: 902; Member since: Sep 29, 2011

Glad that stopped those ads especially the ones in the system tray.

18. Edmund

Posts: 656; Member since: Jul 13, 2012

This all sounds extremely "Orwelian" to me

19. Sondae

Posts: 291; Member since: Jan 02, 2013

Its about time google do this. I am not against ads but they can be annoying specially when you are on playing or using apps.

20. kabhijeet.16

Posts: 894; Member since: Dec 05, 2012

Good news.... well done Google...


Posts: 4851; Member since: Apr 13, 2012


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