Google buys recommendation engine Clever Sense, but not to kill Siri

Google buys recommendation engine Clever Sense, but not to kill Siri
Curation is the name of the game these days, and the hidden worker behind curation is a recommendation engine that learns your habits and desires and organizes it to present you with good options. With that in mind, Google has purchased Clever Sense, the creator of Alfred. Alfred is a "digital concierge" which offers recommendations for places to go based on learning your interests, and can offer things contextually based on location and time of day.

Many stories have come out claiming that this move by Google is an effort to go after Siri, but that seems extremely reductive to us. The curation and recommendation engine that Clever Sense has built has far more use than just as a Siri competitor. More accurately, this purchase by Google is aimed at sites like Yelp, Urban Spoon, and Trip Advisor, some of which are linked into Siri. In addition to greatly improving Google Places and Maps, this recommendation engine could possibly be adapted for many of Google's other properties, like Music, YouTube, or News, to offer more relevant content based on your interests.

There are a ton of options for this purchase, the least of which is as an attack on Siri. But, Siri is a good buzz word for the tech media these days, and becomes a lightning rod for all stories. Let's just not forget that when it comes to finding data that isn't on your phone, Siri doesn't really do a lot more than understand spoken queries, all of the answers are pulled from various places like Yelp, Wikipedia and Wolfram Alpha. So, when Google makes a purchase like this, it's not going after Siri, it's going after the data competitors.

This purchase should have a lot of implications for Google, and we're excited to see what can be done with the technology. Alfred is expected to keep running, so if you want to try it out, you can grab it from the Android Market for free.

source: Venture Beat



1. tacohunter

Posts: 408; Member since: Nov 06, 2011

Didn't google famously said that your phone shouldn't be an assistant? I guess they're now playing the catching up game. They're working on Siri Clone Codenamed “Majel”. Now i'll be interested to see what this will give.

3. ZEUS.the.thunder.god unregistered

i guess you dint read the article

5. tacohunter

Posts: 408; Member since: Nov 06, 2011

I know i'm a bit off-topic sorry

7. ZEUS.the.thunder.god unregistered

no issues

6. protozeloz

Posts: 5396; Member since: Sep 16, 2010

When they said so? They have being working on the start treck computer and android @ home tallks otherwise

9. tacohunter

Posts: 408; Member since: Nov 06, 2011 Here's a link. Hf with the thruth. This once again proofes you must do more research. Andrew Rubin is a technology pioneer, co-founder and former CEO of both Danger Inc., and Android Inc. He is currently Senior Vice President of Mobile at Google, where he oversees development of Android, an open-source operating system for smartphones.[1][2] Rubin has four patents for his inventions. (in case you don't know)

11. protozeloz

Posts: 5396; Member since: Sep 16, 2010

So andy rubin represent all of google's opinion? Then why have voice search to begin with? Why there are robots with certain levels of AI in Google X? Check the video in here And the info. Is a rummor tho But think they are working on making their speech recognition for nothing?

12. tacohunter

Posts: 408; Member since: Nov 06, 2011

anyway he's the big men of android so you could say he talks for google about this. And yes they're use speech recognition to a next lvl. I'm just saying their opinion changed about an assistant ON A PHONE. And they're gonna come up with something great I hope. Don't feel attacked, I think his opinion changed because of apple also. And not all rumors are false.

15. protozeloz

Posts: 5396; Member since: Sep 16, 2010

I don't think its like their opinions changes about the assistance but I think its more about How the assistant should be or behave, anyone who touches Siri could say its got a certain personality, now the "GX" assistant its said to have no personality at all, Just delivers information as you need it (don't know how that should work) and don't worry I don't feel attacked at all, I like a good argument from Time to time

17. tacohunter

Posts: 408; Member since: Nov 06, 2011

Siri is really good it can even be customised. For example. Me: Guess what? Siri: mhh let me guess you've been elected president fo the united states. me: exactly from now on you call me The president. just saying.

13. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Here is the youtube Now Let Me Get this points I would Like you to see -Google Betters Voice recognition -Google Makes it real time so Every Single Work ins interpreted separably instead of a sentence . -Google offers Maps with routes and places(indoor now) -Google Has G+ as a place for people to hangout share thoughts among other things -Google has offers with located deals -Google has Wallet to make purchases -Google Has Google Search That can do math pictures voice -Google Has rating for places -Google has Gmal, Talk, Docks -Google Has Google TV too keep track of your favorites shows. -Google Has Google Music and movies -Google Adds Face recognition to the Galaxy Nexus All this has Something In common They Collect and manage Data about YOU and your surroundings, but seems there is something missing There is nothing that Manages All of them At the same Time, Services get better and better, Google Keeps Fixing what isn't broken then Why Why are they doing this? Look at the picture and you will see a Missing part They might be working into making something that uses this information for something even bigger Siri's competitor should have already being worked out and could be getting the fine tuning

18. tacohunter

Posts: 408; Member since: Nov 06, 2011

I think google is the best search engine. But there's a bit to much google things. google tv i think was personally a flop like mobileme was a flop for apple. Siri's speech recognition is better then google's, i mean more precise. You do'nt hear complains on youtube. (australians did complain dialect). while my google translate app on the ipad doesn't quite understand me. Why don't we bury the hatchet and see what the future might bring.

19. protozeloz

Posts: 5396; Member since: Sep 16, 2010

I dont know google undertsnds me in both english and spanish and rarely misses. And its what i love companies giving each other to think about. We all win

20. tacohunter

Posts: 408; Member since: Nov 06, 2011

I know but google uses something different for their speech recognition then apple. I swear i read it somewhere. Apparantly apple's speech recognition was more precise cause it uses that thing i forget. Anyway let's just wait what the future hold and hope this competition will bring great inventions.

22. ZEUS.the.thunder.god unregistered

well said

21. ZEUS.the.thunder.god unregistered

sounds right tp me

2. ZEUS.the.thunder.god unregistered

this is so freakin* awesome !!! keep it up GOOGLE

4. jamrockjones

Posts: 345; Member since: Oct 26, 2011

Seems like a good purchase. Google may just own everything one day.

8. ZEUS.the.thunder.god unregistered

i wish they do

14. Dmann

Posts: 165; Member since: Oct 17, 2011

I don´t wish anyone owns everything one day. Usually they are called dictators.

24. ledbetterp3

Posts: 467; Member since: Aug 31, 2011

I wouldn't mind google being my dictator...

10. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

This why I like letting Google and Apple fight it out - innovation that benefits the consumer. Meanwhile, Nokia and MS are gearing up rolling thunder, whatever that is.

16. remixfa

Posts: 14605; Member since: Dec 19, 2008

thanks for not taking the easy, lightning rod way, and actually explaining the real uses for the tech, michael. :)

23. MichaelHeller

Posts: 2734; Member since: May 26, 2011

it annoys me when the news is written with blinders. not everything that Google does is an attempt to "beat" Apple. Not everything Apple does is to "beat" Google. it's a wide world of tech out there with a lot of ways to use these products.

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