Google and Levi's smart denim jacket is expected to launch this year

Google and Levi's smart denim jacket is expected to launch this year
Ever since the smartphone became a device that no one can (or wants to) live without, combining the adjective "smart" before another word indicates that a certain product is connected to the internet in some fashion. And speaking of smart and fashion (what a segue), two companies that you couldn't dream of working together in a million years are teaming up. Google and Levi's will be launching the smart denim jacket this fall, priced at $350 for both men and women.

The intelligent clothing uses Google's Project Jacquard, which was introduced at last year's Google I/O. The project's main task is to take everyday items that you usually would not consider high tech, like clothing, and give them some form of interactive capabilities. The goal is to allow us to garner information from our smartphones without having to look at them quite so often. And yeah, that sounds like the raison d'ĂȘtre for using a smartwatch, but again, the items used in this project are not normally tech oriented.

At SXSW (yes, the annual event is now underway), the smart denim jacket made an appearance. Levi's Commuter Trucker Jacket, as it is called, uses Bluetooth to sync with a smartphone. Those wearing the smart denim jacket will tap or swipe on the left cuff similar to how you might navigate a device using a touch pad. Those unfamiliar with the product might think that you are having a seizure or that you suffer from Tourette's syndrome. But fiddling with the left cuff will allow you to answer a call or play music. And the accompanying app will allow those wearing the jacket to customize gestures. The battery that is placed inside the left sleeve offers two days of power, and can be charged.

Check out the pair of videos that you will find below. One shows how a bicyclist can use the jacket to get directions and listen to a personalized music mix while pedaling down the road. The second video shows the manufacturing of the interactive fabric used in the jacket.

source: Levi's via SlashGear



1. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

The guys are seriously trying to be like Tony Stark and his high-tech clothing lol.

7. vincelongman

Posts: 5814; Member since: Feb 10, 2013

I hope they make other things Like phone cases and smartwatch bands

2. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Yet another data-mining node by big brother G. Spyware aside, wonder how it functions in a washing machine...

3. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

The material would have to be high quality to survive a washer and dryer, probably why it cost $350 despite being a simple denim jacket, because other denim jacket by Levi are way cheaper.

5. NewroticSlob

Posts: 182; Member since: May 09, 2013

Probably similar to how it functions outside of the washing machine. Just more tumbling/spinning involved. :)

4. ibend

Posts: 6747; Member since: Sep 30, 2014

nice idea.... now add those gesture control and bike mode to the next android wear device

6. asiansatan

Posts: 59; Member since: Sep 18, 2014

CIA must sponsor this project!

8. Firenze91

Posts: 206; Member since: Nov 19, 2014

April's fool is still like 2 months apart

9. ibend

Posts: 6747; Member since: Sep 30, 2014

it's less than 3weeks away actually :-/

10. Mxyzptlk unregistered

This is ridiculous. Smart jackets, really? What's next, smart underwear?

11. NewroticSlob

Posts: 182; Member since: May 09, 2013

Then smart asses! :)

13. TerryTerius unregistered

There are potential applications for smart clothes that could literally be life-saving, in the not too distant future. One of those would be alerting emergency services if you're critically wounded in some way, like being in a car accident or being shot. There was a special on.... either the science or discovery channel talking about things of that nature.

12. Panzer

Posts: 283; Member since: May 13, 2016

The smart Canadian Tuxedo.

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