Google's Project Jacquard hands on: Wearables will be garments and developers will become fashion designers

Google's Project Jacquard hands on: Wearables will be garments and developers will become fashion designers
While Google did not technically have a Keynote address slated for the second day of Google I/O, the presentation from the Advanced Technology and Projects group (ATAP) may as well have been such an occasion.

ATAP announced a number of neat initiatives during its presentation, and one of the projects that was rumored and discussed around various online social venues, was introduced as Project Jacquard.

Project Jacquard is all about bringing interactive functionality to everyday items, like our clothes. In 2012, the mobile industry had a great year selling over 120 million mobile devise in the United States. The garment industry sold over 19 billion pieces the same year. With a canvas that large, the possibilities are endless about how discrete, yet uniformly functional features make our wearables more than just a wearable.

We have seen clothing ideas before that offered some measure of connectivity, but Google wanted to go beyond the boutique-ish, crowdfunded single purpose ideas and build something that could scale to an industry that makes billions of pieces each year. Thus Project Jacquard was born.

The idea for this “textile computing” is not to replace any particular component (smartphone, smartwatch), but to enable some functionality that is just passive enough that we do not need to look at our watch or smartphone all the time.

The technology behind Project Jacquard is a system that literally weaves conductive fibers in the fabric, and is then connected with a small, sealed circuit interface somewhere in the garment. After inventing a type of conductive yarn that is not only functional, colorful, and tough enough to be meshed into clothing, Google sought out a partner in another Bay Area icon, Levi Strauss, known around the world for its famous Levi’s jeans.

Levi’s has been a part of the Bay Area since the gold rush era over 140 years ago. In fact, just one week before today’s announcement, Levi’s celebrated its 142 year anniversary, and it had also “found” a 130 year pair of jeans.



1. zebraman

Posts: 66; Member since: Sep 11, 2013

thats amazing

2. exran

Posts: 61; Member since: May 02, 2015

Was anyone ever jealous of the kid in the back of the bus who could connect his iPod to his backpack and press buttons on the straps to play music?

4. gaming64 unregistered

I know that feeling. My only wish from Apple is to revive the iPod line to its glory.

3. Taters

Posts: 6474; Member since: Jan 28, 2013

Let's hope that Apple doesn't make a smart jacket if it's as ugly as their watch. The sad thing is that it could be the ugliest and tackiest thing in the world and some ifans will still say it's the nicest and most premium jacket in the world. lol

5. gaming64 unregistered

The hate is strong with this one.

11. ARTE.8800.

Posts: 192; Member since: May 27, 2015

The hate and truth is even stronger. Read below the troll bobbybuster.

6. BobbyBuster

Posts: 854; Member since: Jan 13, 2015

That must be Google's answer to Sammy's Galaxy series. Project whatever to Galaxy whatever. ROFL.

7. ARTE.8800.

Posts: 192; Member since: May 27, 2015

Apple lost its innovation years ago. It all started when Sony beat Apple to the punch for LED backlit screen on its laptop. Slowly but surely it got worse: 1) They were one of the last companies to had an HD webcam and dual microphones for noise cancelling. 2) Lack of IO and format support such as HDMI, USB 3.0, Blu Ray, and eSATA (not even their workstations have eSATA on it) 3) To this day no right click. 4) Heavier laptops than the competition. 5) Generations behind on processors for their lower end models (Macbook, Mac Mini) 6) Lackluster HDD options for their higher end notebooks (no 1TB options, no 7200rpm HDDs over 500GB) 7) No numberpad on their larger laptops 8) No widespread adoption of 16:9 screen format for their laptops (except the 11" Air) I won't even get into their iPods because its such a horrible mess (except the Touch, which is getting replaced by the iPhone entirely) It's obvious they get most of their money from the iPhone and iPad and they more or less neglected the laptop and desktop areas (Good enough seems to be the mentality). But now that their precious phone and period clogger is getting threatened with little to fall back on, they are lashing out in the most childish way possible.

16. gaming64 unregistered

Apple began to lose innovation in he event you stated. The last time they innovated was with Touch ID. Now they are becoming more of the average consumer company. I hope Appld makes something worthwhile. Their products are a beauty. Sent from my iPhone 5.

17. xondk

Posts: 1904; Member since: Mar 25, 2014

Sorry but no, fingerprint scanners were nothing new even then. Motorola Atrix 4G was the first last I checked, did apple make it popular? not really were were approaching that step anyway, the only real reason people say it was innovative is because apple themselves stated that, it was the natural next step, and they weren't even the first to take it.

8. ARTE.8800.

Posts: 192; Member since: May 27, 2015

When was the last time Apple "invented" anything? Oh yeah, I forgot, they invented a distribution method whereby they entice mentally deficient consumers into purchasing substandard product. Is Apple suing people for that model? I suppose they couldn't, given that Android is better than IOS in every way- except for one critical way: Android handset makers proved that the Android OS is so limited that they couldn't stick to 3G only coverage- they stupidly upgraded LTE, HSPA+, and other faster network technologies... Apple poS.

9. ARTE.8800.

Posts: 192; Member since: May 27, 2015

So innovation is making technology useful for stupid people? I was just fine hacking WinMo. I got it to do everything I needed. Than Apple create iPhone and all the dumb user needs to do is mash an icon with their greasy sausage finger to get it to do stuff. For most people, their "smart" phone is smarter than they are. Apple takes advantage of this. And yet some call that "innovation". Or is innovation "Don't hold it there and your call won't drop"? Lmfao. Here you go eyeboy. Let's see what you've got to say?

10. ARTE.8800.

Posts: 192; Member since: May 27, 2015

What Apple is doing is being great at marketing, integration and most of all hype. Take the iPhone 4 for instance - public they will say the name was logic since 4 follows 3 but since they went from 1 directly to 3 due to 3G that is a little fishy. I'm sure Apple was not blind to the fact that 4G was happening and in fact studies show most iPhone 4 owners believe their phone to be 4G. Now Apple disciples will say there is nothing wrong here and that the users are just stupid for not knowing but I guess we all know what is up. Lmfao.

12. kryme

Posts: 469; Member since: Oct 24, 2013

They have great marketing strategy or they can manipulate their customers... Like I heard the 6s coming with 1080p screen now all of a sudden the ifans gonna say Yea I want a sharper screen.. But last year they say 750 is fine... Next year iPhone 7 will come with force touch and hopefully a notification led... And then the ifans will go wild and act like there phones are the first to get notification light... Lol...

13. BobbyBuster

Posts: 854; Member since: Jan 13, 2015

tl; dr; keep barking. You seriously need help.

15. Tritinum

Posts: 471; Member since: May 06, 2014

Says the guy who barks in every post related to android... says a lot about you.

14. tedkord

Posts: 17512; Member since: Jun 17, 2009

Your jealousy and pain over Google out-innovating Apple by such a huge margin is hilarious.

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