Google and Apple to compete for the rights to stream three NFL games to be played in London next year

Google and Apple to compete for the rights to stream three NFL games to be played in London next year

During the regular season that just concluded, the NFL played a trio of games in London. This was an audition to see if the city could support a franchise once international expansion becomes viable. All three games were accompanied by large, lively crowds. The only downside to playing these games in Europe, is that the time difference forces U.S. fans to get up early Sunday morning to catch the action.

Speaking about catching the action, Yahoo became the first tech company to live stream an NFL game for free when it partnered with the NFL to carry one of the London based games last year. With three more regular season games scheduled to be played in London next season, Apple and Google are both negotiating with the NFL for the the rights to live stream one, two or all three of the games.

An anonymous source says that the league was pleased with the results of the live streaming last year, and is eager to repeat it for next year's games. Both Apple and Google have outlets that they can use to stream the games if they win the bidding. Apple has Apple TV, while Google has YouTube.

The live stream of the game in October between the Buffalo Bills and the Jacksonville Jaguars attracted 15.2 million viewers, with 2.36 million watching at any given time. But the numbers might not reflect the actual number of people who were watching the stream. The game started streaming automatically over some Yahoo websites, and those who clicked on those sites and watched more than 3 seconds of the action were counted as viewers. Yahoo lowered the price of ads for the game to under $100,000 from $200,000 which helped attract more than 30 advertisers. All available ad slots were sold out.

The three games to be played in London next season will feature the Indianapolis Colts vs. the Jacksonville Jaguars on October 2nd, the New York Giants vs. the St. Louis Rams on October 23rd, and the Washington Redskins taking on the Cincinnati Bengals exactly one week later. It isn't known whether Apple and Google will be bidding for the rights to live stream all three games as a package, or bidding on the rights for each individual contest.

source: Reuters



1. Bm888

Posts: 517; Member since: Jul 06, 2015

YouTube is "universal", cross cutting to all Internet access devices.. And so if it's about making Muller, Google has the larger appeal and also getting funs of NFL outside the US without access to Apple devices.. To stream

2. lpratas

Posts: 398; Member since: Nov 09, 2011

Oh, in the UK are all interested in your football!...In a country where the people have the culture in what you call soccer, for us is football.

3. TBomb

Posts: 1660; Member since: Dec 28, 2012

I pray it's Google.... Apple will only let Apple devices stream it like their Product announcements.

4. XperiaFanZone

Posts: 2280; Member since: Sep 21, 2012

Were there any English premier league matches in the US┬┐

6. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

No, but top European teams come over and play in the summer.

7. DnB925Art

Posts: 1168; Member since: May 23, 2013

No EPL matches but they do show EPL matches on TV here, primarily on NBC Sports Network and FA Cup matches on either FOX or CSN. During the Summer, many of the clubs come over to play exhibition matches against other European clubs, Mexican or American clubs.


Posts: 106; Member since: Sep 01, 2015

All the games (and not just the NFL) should be streamed live anywhere and without stupid local blackouts. ALL the games. This is not 1995 where we were all at the mercy of our local cable provider.

8. darkkjedii

Posts: 31594; Member since: Feb 05, 2011


9. Baracus

Posts: 223; Member since: Sep 15, 2012

I'm sure the 12 American football supporters we have in the UK will be excited by this, while the majority of us couldn't give a crap about this sport which is essentially the ball game equivalent of "Hulk Smash"

10. lpratas

Posts: 398; Member since: Nov 09, 2011

Why in UK the people should have interest in your football, if there already exists football, the true football.

11. Baracus

Posts: 223; Member since: Sep 15, 2012

In UK we have Rugby which is the man's version of American football.

12. Metropolis75

Posts: 197; Member since: Aug 28, 2012

"In UK we have Rugby which is the small man's version of American football." Fixed it for you.

13. Baracus

Posts: 223; Member since: Sep 15, 2012

You mean those American girlies who need body armour before they'll go near any other player.

15. blazee

Posts: 414; Member since: Jan 02, 2012

I've watched both, and there are no big hits in rugby. The so called "big hits" I've seen so far are very weak, and that's because they don't wear pads. Pads allow you to go full force.


Posts: 654; Member since: Jun 28, 2014

Apple = Vikings. Pick Google. Go Hawks!

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.