Google Search gives higher rankings to mobile-friendly web pages starting today

Google Search gives higher rankings to mobile-friendly web pages starting today
If you're a developer, you best be working on some mobile-optimized pages for your site if you want to get a good placement on Google Search. That's because starting today, Google will give a higher placement to search results that feature a site with mobile-friendly pages. This all started back in November when Google started to label search results that feature a site optimized for mobile devices.

In March, Google announced that it would start using today a new algorithm that ranks a web page higher in search results if it is optimized for mobile users. Such a page has text that doesn't require a smartphone or tablet user to zoom-in, or scroll left and right to read. Think of how much easier it is to read a site that has been build for a smartphone or tablet screen.

According to Google, the new algorithm affects search results on all mobile devices, and in all languages globally. The new rankings apply to individual pages, not entire websites. Google adds that the quality of the web page's content and how it matches up with the search query are still important factors when it comes to ranking a website. Thus, pages not optimized for mobile could still rank higher than pages that have been made mobile-ready.

Google says that if you haven't yet optimized your site to mobile, you might experience a drop off in traffic. But once your site becomes optimized for mobile, Google will "re-process" your web pages and you will then hear the ka-ching, ka-ching of the cash register once more.


source: Google via Engadget

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6 Comments

3. DirtyDan23

Posts: 280; Member since: Aug 12, 2014

Neato

4. mrej201

Posts: 226; Member since: Feb 04, 2015

dam this going to affect many site going to the other site of the web

5. dimas

Posts: 3383; Member since: Jul 22, 2014

So what are they going to do to website with great contents but doesn't go mobile, put them in the last page? I'm not saying it's wrong but I think ranking should be about contents and page views and not all about optimization. It's like giving Oscar Awards to Katy Perry movies just because they look good.

6. Mxyzptlk unregistered

It's Google. They get the get out of jail card. They can never do anything wrong.

7. mixedfish

Posts: 1562; Member since: Nov 17, 2013

I hate mobile 'optimized' pages, I first thing I do on Chrome is select the view desktop site option.

8. Crispin_Gatieza

Posts: 3157; Member since: Jan 23, 2014

I go to Bing starting today. A search engine should be about the information I'm looking for, not about trying to sell me something or directing me to a more favorable website. I smell New Coke with this decision.

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