Google to implement new search algorithm on April 21st, mobile search will see the greatest impact

Google to implement new search algorithm on April 21st, mobile search will see the greatest impact
You may or may not know this, but Google uses its search algorithms in a way that it ranks sites higher if they feature mobile optimization. It does not matter if you are searching from your phone, or Chrombook, or desktop computer, “mobile friendly” sites got a boost in search result rankings.

How does the algorithm work, and how can site owner tell if their site is affected? No one seems to know, but the factors of Google’s ranking are not applied evenly which explains why many sites may not necessarily be mobile friendly.

In a few weeks, April 21st to be exact, the way Google indexes search results will weigh mobile friendliness even heavier. The change will affect searches worldwide, and Google says the changes will be significant. The goal is to ensure that users get results that are optimized for their devices.

Google has been collecting information from its “Googlebot” to update its rankings for the past month so that its implementation of its new ranking will have an immediate effect. Webmasters and the like have dubbed the 21st as “mobilegeddon,” and there is a push to get sites optimized for mobile before the switch is flipped. It will be interesting to see if we, as users, will be able to notice the change as we use Google search.

source: Entrepreneur



1. DaveElliott

Posts: 148; Member since: Sep 20, 2012

Even more location-based paid results coming our way.

2. mrej201

Posts: 226; Member since: Feb 04, 2015

I hate google before you ask a question mostly the 1 result was the answer now it just some stupid Web site not even related

3. Tritinum

Posts: 471; Member since: May 06, 2014

you must be using yahoo search

5. mrej201

Posts: 226; Member since: Feb 04, 2015

actually no is google bs.. since people pay google for they site those are the first one you see

7. EoRdE6

Posts: 9; Member since: Mar 12, 2014

Not true. Ad results don't appear first on mobile and are clearly marked on desktop

4. An.Awesome.Guy

Posts: 636; Member since: Jan 12, 2015

Instead of letting the more mobile friendly sites appear first on smartphones and the more desktop friendly sites appear first on desktop and laptops,they choose to be lazy and stick with the mobile sites friendly, that is probably because Android has about 80% on all cell phones but Chrome OS has little percents on computers.( I don't mean chrome browser)

8. blingblingthing

Posts: 974; Member since: Oct 23, 2012

It makes sense to get results best suited for your device. Why go to a page and waste time navigating it to see your answer. Wasn't that the whole point of a search engine.

14. An.Awesome.Guy

Posts: 636; Member since: Jan 12, 2015

Yeah, Exactly. I am with you, They should let smart phone friendly sites appear early when you open your smartphone browser,but I think that these results shouldn't appear like that when you open it from your Mac or PC.

6. brunelian92

Posts: 79; Member since: Feb 04, 2015

Google is great though. If you don't like it don't use it. No one is making you.

11. someguy226

Posts: 9; Member since: Mar 28, 2015

Exactly we should all stop using Google DuckDuckgo is much better and it doesn't record your searches and give it to nsa

15. engineer-1701d unregistered

don't worry if your with apple in the next year or so u won't have the option for google it'll be Bing Apple is trying to get rid of all Google

12. phonehome

Posts: 812; Member since: Dec 19, 2014

Assuming you were born in 1992 with that username, and hence never really lived before the Internet age. There was a thing called "privacy" before then. People did cherish it, and would imagine still do in the few instances they can.

13. brunelian92

Posts: 79; Member since: Feb 04, 2015

Its actually the year I began studying at brunel university.

10. androiphone20

Posts: 1654; Member since: Jul 10, 2013

I clicked on this article thinking Google had finally fixed how local search on Android phones sucks more than Apple's spotlight on iOS. Actually, spotlight is a joy to use.

16. Neo_Huang

Posts: 1067; Member since: Dec 06, 2013

I seriously doubt that we'll see any real changes. The websites that you visit more often should still take precedence.

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