Google Play Store had double the app downloads as Apple’s App Store, but revenue is still trouble (maybe)
posted by Michael H. / Jan 20, 2016, 7:45 PM
That growth has led to the Google Play Store growing from just over 100 million app downloads in 2013 to more than 200 million app downloads in 2015. Over that same time frame, the iOS App Store has stayed pretty much flat at 100 million app downloads per year. The difference comes in the revenue statistics, in which Apple appears to be increasing its revenue lead over Google. According to App Annie, the iTunes App Store generated just under $200 million in app revenue, while Google Play grew to more than $100 million.
Unfortunately, it is unclear exactly what is included in those figures. As anyone who has used Android can attest, many apps and games that cost money on iOS are ad-supported on Android. If ad revenue is included in the App Annie figures, then things look bad for Google Play. However, if the only things included are app and in-app purchases, then there is a huge missing piece to those revenue numbers that artificially skew things towards Apple's side.
We have reached out to App Annie for clarification, but haven't heard anything yet. We'll update this piece if we get any info.
Posts: 30966; Member since: Feb 05, 2011
Double seems low, when Google controls about 80% of the world map.
posted on Jan 20, 2016, 8:05 PM 1
Posts: 624; Member since: Sep 02, 2014
That's because the growth are all coming from third-world countries where people only use their smartphones for calling, Facebooking, and free apps. They don't care much for paying for apps as wealthier countries.
posted on Jan 20, 2016, 8:12 PM 1
Posts: 347; Member since: May 21, 2013
Google Play was banned in China, one of the fastest growing market. China is largest market for download and 3rd largest for revenue (after Japan and US).
posted on Jan 20, 2016, 9:10 PM 6
Posts: 6794; Member since: Mar 29, 2012
Another fact is the Apple has the best sort of customer that enjoy spending money on Apple ecosystem. Android user like myself are riffraff and penny pincher so very hard for Google to earn a dime from Play Store.
posted on Jan 20, 2016, 10:00 PM 3
Posts: 5; Member since: Jan 21, 2016
I've noticed on IOS, a lot of simple apps cost money such as a decent calculator app. It seems like most devs on IOS charge for even the most bland app and IOS users are just used to ponying up. Another thing, Google Opinion Rewards allows me not to have to pay out of pocket for apps/music/movies. I can't remember the last time I paid out of pocket for something. I don't believe Apple has anything like that.
posted on Jan 21, 2016, 4:21 PM 0
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