The Pixel 3a series isn't a one-off; Google has plans for more affordable phones3
Google is committed to making more affordable devices
Speaking to Android Police during a press briefing last week, Google’s hardware team spoke about the features of the Pixel 3a series and revealed a little about their future plans for the smartphone market. Specifically, the company confirmed that the Pixel 3a and Pixel 3a XL aren’t one-off devices and will indeed be succeeded by newer models at some point in the future.
As it turns out, Google is already committed to releasing affordable versions of its Pixel flagships in the future. It’s unclear how many years this plan will continue for – if the first few generations bomb Google could scrap future models – but at this point, a Pixel 4a lineup seems almost guaranteed.
In terms of what these future models will offer, it seems likely that they will follow in the Pixel 3a’s footsteps by adopting a mid-tier Qualcomm processor paired with a decent amount of RAM and storage. Google will probably also continue its focus on the camera experience, but there could be a noticeable difference with next-gen models.
Cheaper phones and carrier availability should help Google
Following intensifying competition in the US and slower rates of upgrades, Google experienced a decline in sales throughout the first quarter of the year. Things aren’t expected to improve drastically anytime soon, but Google’s entry into the mid-range segment could help save the day.
Another factor that should help boost Google’s smartphone business significantly is carrier availability. The Pixel 3 series, like the Pixel and Pixel 2 lineups that precede it, launched last fall as a Verizon exclusive. The only other way to purchase the models was unlocked through Google Fi, the Google Store, or a handful of other retailers. But starting today, this is no longer the case.
As Google announced earlier, the Pixel 3 and Pixel 3 XL can now be purchased at T-Mobile, Sprint, and U.S. Cellular in addition to Verizon and Google Fi. As an added bonus, the Pixel 3a and Pixel 3a XL can also be purchased through these carriers starting today – Google skipped the customary pre-order period in favor of an immediate launch.