Google Now reminds you to pay your bills
If you want to get the reminders, all you need is to do is click on "yes," and Google Now will forward you information on certain bills. The cards will show the name of the company you owe, the amount of the bill and the due date. Tap on the card and you are taken straight to the email in your Gmail account.
It is another example of what Google has in mind with Google Now, trying to keep the service proactive to differentiate it from Siri and Cortana.
source: AndroidCommunity via SlashGear