Google Nexus 7 has small but promising share of tablet based web traffic

Google Nexus 7 has small but promising share of tablet based web traffic
The Apple iPad has a huge share of the tablet based web market. The latest report from Chikita shows that in July, the Apple iPad controlled 91.07% of tablet based web traffic. That is an outrageous figure for a device with as many competitors as Apple's tablet has. Actually, the July figure reflects a small decline in the iPad's web traffic from the 91.41% share it had in June. Is this enough of a decline for Apple to panic? Hardly.

One of the reasons that the Cupertino based firm introduced the Apple iPad mini on Tuesday is the success that Google has been having with its low-priced 7 inch tablet, the Asus built Google Nexus 7. But to illustrate how far the Google Nexus 7 has to go to really challenge the iPad, the Android tablet accounts for just .33% of tablet based web traffic. Still, there is promise there. According to Chikita, the .33% share owned by the Google Nexus 7 in July reflected the largest share of web traffic scored by a new tablet in its first month following launch since, well, the Apple iPad. Since July, the Google Nexus 7 has seen a 135% gain in web share which strongly supports the rising popularity of the tablet.

Another interesting note from Chikita relates to the Barnes and Noble Nook which is now the third most popular Android tablet based on web usage, leaping over the Asus Transformer Pad and the Toshiba Thrive. And outside of the Apple iPad, the Samsung GALAXY Tab has generated 2.5% of tablet based web traffic after a leading .52% gain in July.

It should be interesting to see if the Microsoft Surface tablets show up in Chikita's reports once they are launched on Friday.

source: Chikita via CNET, AndroidAuthority

Related phones

Nexus 7
  • Display 7.0" 1280 x 800 pixels
  • Camera / 1.2 MP front
  • Processor NVIDIA Tegra 3 T30L, Quad-core, 1300 MHz
  • Storage 8 GB
  • Battery 4325 mAh



1. Haxagon

Posts: 8; Member since: Jun 13, 2011

Oh my god, who the hell cares about web traffic share? In a serious sense, who the hell cares? Why not bring out some actual marketshare information? I haven't heard any up-to-date info on tablet marketshare in ages. It seems like a much more important set of data.

2. Nadr1212

Posts: 741; Member since: Sep 22, 2012

That bastard Apple! They must be richer than Coke Cola!!!

10. The.Dark.Knight.Rises

Posts: 72; Member since: Oct 24, 2012

They have more than 117 billion cash reserve. They are richer than everyone.

6. Hammerfest

Posts: 384; Member since: May 12, 2012

well considering a few random OEM tablets I have tried used the desktop profile by default, I myself at least consider this a pointless statistic.... I should say that besides the random OEM's that do this, I also set the desktop profile as well on my tablets (Asus and Samsung) so they also get skipped... everyones a number however

8. The.Dark.Knight.Rises

Posts: 72; Member since: Oct 24, 2012

The ipad has 91.1% tablet web traffic coming from it. Nexus 10 should change something. Samsung: there's a storm coming apple... Apple: you seem to be looking forward to it..... Samsung: I am adaptable. You're gonna wonder how you thought you could eat so much market share and leave so little for the rest of us..... Lol dark knight rises

18. app_droid_soft

Posts: 42; Member since: Sep 09, 2012

people who are bothered to read this article and comment on it care!!

3. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Flawed analysis for sure as 52% iPAD (PEW Survey) cannot generate 91% traffic. What are other 48% doing? Playing games ... Ridiculously flawed numbers.

5. Ninetysix

Posts: 2965; Member since: Oct 08, 2012

You probalby think the non ipad share are all high end tablets with good browsing experience. Try doing most of your browsing using a nook, playbook, etc and see how long you can stick with it.

11. daddysbeenabadgirl

Posts: 157; Member since: Jul 26, 2012

I use my HTC Evo View to browse the web more than I did my Asus Transformer because it was easier to hold. I bet I get the same usuage or more use out of my $100 single core tablet then 80% of iPad owners. Its not super fast but I'm smart enough to know that something that is 200% cheaper and does practically the same s**t is a way better buy.

13. rusticguy

Posts: 2828; Member since: Aug 11, 2012

I am looking more at the server logs of servers that we manage and own and not talking as someone who has interest in Apple or Android products or is paid by either to of them to do so. In that event yes "TCO" is a matter of concern for me. That said, why is PEW survey showing Declining ipad share when the experience with non ipad tab (any price) is painted to be so bad? Sometimes the only reason for justifying a costly purchase is try and talk something that's only subjective and not quantitaive ... i may get some speed advantage with iPAD but all that's lost when i do "5 finger smooch of the screen" (have to perforce as the design forces me to) all the "time advantage" is lost :)

17. gallitoking

Posts: 4721; Member since: May 17, 2011

thats because is more than 52%

20. daddysbeenabadgirl

Posts: 157; Member since: Jul 26, 2012

4. phil2n

Posts: 519; Member since: Apr 30, 2012

Because the only purpose of iPad is Facebook and twitter.

12. JaqenHghar

Posts: 11; Member since: Jun 08, 2012

and you are saving the world with an android tablet. right?

15. The.Dark.Knight.Rises

Posts: 72; Member since: Oct 24, 2012

GTFO. I use my iPad for making presentations, downloading and watching movies. Typing word documents, making excel sheets (iWork software). I can also take very clear pics with it. I use it for video calling gaming etc an iPad can do everything other tablets can do

21. nobelset

Posts: 270; Member since: Oct 17, 2012

*cough* galaxy note 10.1

24. squallz506

Posts: 1075; Member since: Oct 19, 2011

Don't forget angry birds and temple run

7. networkdood

Posts: 6330; Member since: Mar 31, 2010

if you are just going to be browsing on the internet and playing a few games, then the ipad is waste of money - unless you can get it a reduced price. Plus, I love being able to hold my Nexus 7 with one hand....

9. gallitoking

Posts: 4721; Member since: May 17, 2011

the other tablets are collecting dust on Best Buy shelfs I mean the got ordered but not sold

14. rusticguy

Posts: 2828; Member since: Aug 11, 2012

And yet iPAD is down to 52%. from 81% ... contradictory isn't it :)

16. gallitoking

Posts: 4721; Member since: May 17, 2011

hmmm your 52% is wrong go check a credible source

19. daddysbeenabadgirl

Posts: 157; Member since: Jul 26, 2012

Here you go stupid iSheep, and dont give any BS that Forbes isn't credable. Just bend over and accept the facts like a man.

22. rusticguy

Posts: 2828; Member since: Aug 11, 2012

If Tablet = iPad ( ... people buy Samsung TAB as it looks like Apple Ipad) then iPAD is 100% maket share of iPad oops Tablet So sorry for disappointing you with that 52% figure .. Apple holds 100% of iPad market share :D

23. darac

Posts: 2156; Member since: Oct 17, 2011

Alright, everyone.. HELLO!? Here is the deal.. safari that doesn't run on desktop mode so it is registered as an iPad device. I imagine most of android tablet owners put their native browser preference to desktop user agents so they don't get registered at all!

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